New Media/ Social MediaWorkshop Olga Ivanova, New media projects director Vsevolod Pulya, Executive editor, Online editions
New Media We divide into three groups Mobile, RBTH TV infographics, podcasts The rest of new media (quests, games, augmented Content reality, demotivators)
Task 1 You have a dull political opinion, but written by a respected journalist/columnist, on an important topic. Work on your designated platform to cover this topic. What other platforms would you use to better present the topic?
Task 2 There’s an ongoing sports event happening throughout the day. It finishes at 6 pm. You have a website, an iPad app with fixed publishing time (4 pm), social media and a print product with a late deadline (10 pm). How would you cover the event throughout the day? Your designated platform is your major one, the rest come in support.
Task 3 Creative use of headlines. New government announced that Russian is going to be one time zone. Please, produce headlines to cover this news.
Social Media We divide into three groups Facebook Twitter Google+ Content
Task 1 Your media company’s servers (including the one where the website is) are under cyber attack and you need to cover an urgent ongoing event (i. e. Vladimir Putins newly appointed Government bans alcohol in the country, and today is the official announcement. Everything is completely banned, all types, starting with beer, ending with vodka. The new ban comes in effect in 3 weeks). How would journalists cover it using ONLY social media outlets? Which type of content they would place and where? Why? What about social media campaign?
Task 2 Published article on sexual minorities spurred a fierce discussion on your platform. Commenters started maling offensive comments and using obscene language. What actions would you take using your platform? How to turn the chaotic discussion into constructive dialogue?
Task 3 You have a burning deadline and no other sources of information except for the social media. What would you do? How would you verify the UGC (User generated content)?