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Siegel token types

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Deck for my talk on token types and business models - December 2017

Do not take this deck please.

Published in: Internet
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Siegel token types

  1. 1. 20 30 Blockchain Token Types & Business Models David Siegel 20 30
  2. 2. 20 30 TheTokenHandbook.com
  3. 3. 20 30 Agenda Tokens and Offerings Today A New Token Framework Guidelines for Sellers Guidelines for Buyers
  4. 4. 20 30 1 Tokens and Offerings Coins and Token Types System Architecture Token Flow Models Token Characteristics Token Allocation Token Type Matrix
  5. 5. 20 30 Coin Token Is a general purpose fundamental unit of value in a system Represents a unit of value in (or access to) a system. It has a specific purpose in that system.
  6. 6. 20 30
  7. 7. 20 30
  8. 8. 20 3020 30
  9. 9. 20 3020 30
  10. 10. 20 30 Currency System/ Utility Other Asset Coins Tokens Equity Tickets Three types of Tokens
  11. 11. 20 30
  12. 12. 20 30 Token Architecture Tokenize the Keys Store keys on blockchain with only user access Centralize the Services High performance servers or smart contracts Atomize the value Decentralized or centralized encrypted storage
  13. 13. 20 30 Goes in a circle (currency) Goes in a straight line
 and back to the exchange Goes from source to sink Token Flow Models
  14. 14. 20 30 Forks Monetary Policy Fiscal Policy Token Sale Structures Token Characteristics Role: Active/Passive Supply: Limited/Unlimited Source: Open/Closed Fungibility Transferability Token Flow Models Function Payloads Divisibility Physical/System Policy Rail Unit of account Stable coin Liquidity Metatoken Market
  15. 15. 20 30 Air drop Marketing Founders “Cash”sale Presale Main sale Future sales }100% Token Allocation Unsold tokens get burned or frozen
  16. 16. 20 30 Active Passive Transferable Fixed Unlimited Fixed Unlimited Nontransferable Memberships Utility tokens (API keys) Securities Equity Currencies Tickets Appointments Kilowatt secs Assets Products Identity Airline tickets Entry/access Prescriptions Gov’t services Airline miles Award points Records Token Types
  17. 17. 20 30 2 A New Token Framework Multi-Stage Offerings Fundamental Tokens for Industries
  18. 18. 20 30 Three types of Tokens Equity (%) Ticket (1) System ($) 40%50% 10%
  19. 19. 20 30 ICO 20-40% 1-year lockup Second round 10-30% 1-year later Third round 10-30% As possible … Equity Token Model Liquid markets All rounds dilute - normal venture economics apply Lock up tokens between rounds All investors accredited International tradability still an open issue
  20. 20. 20 30 Initial offering 25% Second round 15% Fourth round 15% Reserve 10% Founders 10% Requires a clear monetary policy Cash sale 5% Presale 10% Equity Token Model Third round 15%
  21. 21. 20 30 First batch … Kickstarter Model for Tickets Continuous Issue Premium vs discount Second batch Third batch
  22. 22. 20 30 Initial offering 25% Third round 15% Reserve 10% Founders 10% Requires a clear monetary policy Cash sale 5% Presale 10% Second round 15% Open-Source Utility Tokens
  23. 23. 20 30 Industry rails Energy: one KwS Art: one work Prescriptions: one prescription Airlines: one seat on one flight Shipping: one container Supply chain: one item P2P Storage: one MBMinute? Cars: one person-kilometer?
  24. 24. 20 30 The Industry Token Stack Protocol token: Blockchain Metatokens Service tokens: verbs Fundamental token: noun (nonprofit) System/ Currency Tickets Equity, tickets Tickets
  25. 25. 20 30 3 Guidelines for Sellers Industry Best Practices Clean Communications
  26. 26. 20 30 Principles for Projects … Stage your offering Go for $10m or less, ship, raise, repeat If it’s a company, sell equity All documents are legal documents Don’t give information to individuals Deep discounts -> desperation Take responsibilities to token holders seriously Community is more valuable than money
  27. 27. 20 30 CC CC CC CC Clean Communication Project You must declare any conflicts of interest in social media. I am compensated in product (restricted) I am compensated in cash I am compensated in equity or options I receive no compensation from the company CC I am compensated in product (unrestricted)YouTube, LinkedIn, Facebook, Blogs, Steem, Bitcoin Talk, Reddit, forums, Slack, Telegram, Pinterest, etc. … Contact me if you want to work on this.
  28. 28. 20 30 4 Guidelines for Buyers Build a smart portfolio Don’t be a victim
  29. 29. 20 30 For Investors … 95% or more will be worthless Do not pre-pay for world domination No raises over $20 million ($5-10m is better) Expect pivots 20 tokens per portfolio = 1 winner Flat weighting - don’t play favorites
  30. 30. 20 30 ICO wallet GDPR wallet CryptX index ICO platform for equity, funds, alt investments Whitelist exchange 20 30
  31. 31. david@2030.io @pullnews 2030.io pillarproject.io decentralstation.com thetokenhandbook.com 20 30

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