"Pukka" is a British rally racing slang term that means "well-sorted" or "well-prepared". This is how we apply that to building a software team for motorsport. You can see more about us here: https://www.motorsportreg.com/index.cfm/event/public.team
Attempts to answer the questions: What kind of company do we want people to think we are? What kind of company do we want to be?“ How does what I do on a daily basis contribute to the future of the company
Support like family – people come for the cars but stay for the people, and it is they who we serve. Motorsports is a family, so we want them to think, “wow, I can’t believe they go that far for me” Get the details right – Brian not Brain. BMW CCA not BMWCCA.
Work-Life balance is typically defined as X hours in the office and Y hours with friends and family. It’s like day and night. But in our small team, where each of us cares about doing a great job and feels responsible to our customers, where you can work from anywhere with flexibility, that doesn’t make sense. Instead, work-life integration is more like yin and yang, with work and life intertwined, where each is done when and where necessary to accomplish our goals.
good ideas should be voiced and won’t be shot down due to seniority You should be prepared to make a case and defend your ideas
If we can systematize something rather than create a policy, we do. For example, some tickets in deferred FD issues were missed. Rather than add a line-item to some document somewhere to check it weekly, we simply added a calendar reminder to check it every 2 weeks. No need to remember anything because the system enforces the action we require. Our sales tag or new lead email are similar examples – the process is systematized which eliminates the need to document, train and remember a policy.
We should include integrity here, because it is important to know when/what to share and when not to. We are trusted with lots of confidential data that must stay confidental.
I can also refer to hungry as “hustle” – running out every ground ball to 1st base every time, never taking it for granted you’ll be thrown out. When we get complacent is when we will stray off course. Stay hungry and keep winning. Could also be “passion”.
Selling flexibility of working from home or the culture that people would quit their corporate job because this is even better? The way we sell those two things is quite different. Where the upside is very unclear – probably can’t compete on just the financials alone We would be selling that they could go tell their friends in motorsports they work at MSR and they would think that’s cool, rather than tell mom they work at apple and have her be impressed. Today we are a “tool” provider, but this suggests that we are “at the center” or “living the dream”
What it means to be Pukka
Help the motorsport events
community live their passion
through technology & services
This deck explains what we look for in
people to pursue this goal. Culture is to
recruiting as product is to marketing.
Customers are attracted to great product
and talent is attracted to great culture.
• SERIOUS ABOUT FUN
• GOOD JUDGMENT
• CUSTOMER > TEAM > SELF
• EYES UP
• EXECUTION OVER IDEAS
• TIME OFF IS PART OF THE JOB
• MERIT OVER SENIORITY
OUR TEAM MANTRAS
• We enable fun, not save lives
• But enthusiasts take it seriously!
Much time, money & ego is spent
pursuing their passion!
• We serve as facilitators of fun;
emphasis on serve
• We’re professional but not formal;
fun but not silly; gracious but not
• This is how we empower everyone
to make day-to-day decisions
• 100s of pages of manuals can be
distilled to this
• If you’re on the team, we trust you
to do the smart thing; do the right
• Prefer systems over policies to
• Own mistakes openly and apologize
• Solve for the customer, then team,
• Customer > Team; don’t prioritize
the team’s interests at the expense
of the customer. The customer’s
interest is in our long term interest.
• Team > Self; don’t prioritize personal
interests at the expense of the
company. Be a team player, not a
• If we prioritize the customer,
shouldn’t everything just be free?
No! In order to deliver on our mission
of helping enthusiasts pursue their
passion, we have to charge.
• On track, “eyes up” means
looking far ahead to anticipate
and go fast. Same principle
applies to business.
• We value individual mastery
and constant growth
• We are a small team by design
- our ambition is to be the best
team, not the biggest team
• Everyone owns identifying
• Just doing our job is not doing
our job - if we see a piece of
trash on the floor, we stop and
pick it up
• There is no substitute for doing
• We all have great ideas but
must choose carefully what to
do AND what not to do
• Work whenever, wherever – pick
the time and place that
optimizes for getting things
• Hours spent != Value created
• RESULTS, RESULTS, RESULTS
• We mandate at least two weeks of
• Hard work requires breaks
• Essential to recharge, reflect and
stay inspired personally and
• Work + Life integration vs. balance
Balance suggests strict
Integration offers freedom and
control: blog at 7am, gym at 9:30,
customer call at 11, laundry at
noon, answer email at 2, play with
dog & kid at 5:30, write code at 8.
Find harmony rather than tension
• Tenure or title don’t dictate
which ideas are best
• Dissent is encouraged to
• Validate ideas through testing
• Debates are settled with data
We value individual contribution and self-
management. There is only room for do-
We are like a sports team where
everyone gives 100% and holds
teammates to same.
These are the qualities by which we hire,
reward and fire.
• Team can rely on consistently strong performance
• Accomplishes amazing amount of important work
• Predisposed to action
• Jump out of the airplane and assemble the parachute on
the way down
• Change is the only constant
• Permanently curious
• Life-long learner
• Focus on self-improvement
• Follow through to completion
• Don’t need to be closely managed
• Picks up that trash on the floor “because”
• Open and honest with others & with ourselves
• Share knowledge and data thru teaching & connecting
• Be authentic with each other and with customers
• Never be satisfied; the job is never done
• Challenge assumptions
• Persistence and consistency are rewarded over the long run
We try to embody these values every day but it’s
hard & we’re not perfect.
Like any team, we field our “A” squad and are each
responsible to hold each other accountable to