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Redesigning LinkedIn.com to promote Strategic Networking<br />Shawnbertagnole BehnoshNajafi PujaParakh RobertRacadio<br />...
Why LinkedIn and what we discovered<br />Introducing our Project<br />
Why LinkedIn?<br />Presence<br />Popularity <br />Accessibility<br />Types of users<br />
Our research…<br />Our research focused on how people currently strategically network<br />	Deep Hanging Out, Interviews, ...
Design Intervention<br />Current model on LinkedIn:<br />Knowledge<br />Our design: <br />Knowledge<br />
Get SyncedIn with LinkedIn<br />Redesign Prototypes<br />
SyncedIn – Managing Knowledge<br />Currently:LinkedIn uses the traditional dropdown keyword search for information<br />Mu...
I’mIn – Displaying my knowledge<br />Currently:LinkedIn uses the traditional resume chronological format<br />Benefit of R...
MissingLinks – Subscribe to Knowledge<br />Currently:LinkedIn uses an array of groups, forums, q&a, external feeds, etc<br...
SearchedIn – Search for Knowledge<br />Currently:LinkedIn uses exact keyword search<br />Benefit of redesign:<br />To allo...
SearchedIn – Search for Knowledge<br />Benefit of redesign:<br />Showcases who in your network has expertise on topic, as ...
Get SyncedIn with LinkedIn!<br />Knowledge<br />“I’mIn”<br />“Missing Links”<br />“SearchedIn”<br />
Thank you!<br />Questions?  Comments?<br />
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Usability Design: Redesigning LinkedIn to promote strategic networking

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We were asked to improve an online experience to help promote strategic networking. After examining several sites, including Meetup, Facebook, and MySpace, we chose to focus on improving the usability of LinkedIn. LinkedIn is unique from other social networking sites, because of its focus on networking in a professional context.

To view the entire paper, visit pujaparakh.com/portfolio

Published in: Technology, Business
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Usability Design: Redesigning LinkedIn to promote strategic networking

  1. 1. Redesigning LinkedIn.com to promote Strategic Networking<br />Shawnbertagnole BehnoshNajafi PujaParakh RobertRacadio<br />HCDE 518 | University of Washington<br />
  2. 2. Why LinkedIn and what we discovered<br />Introducing our Project<br />
  3. 3. Why LinkedIn?<br />Presence<br />Popularity <br />Accessibility<br />Types of users<br />
  4. 4. Our research…<br />Our research focused on how people currently strategically network<br /> Deep Hanging Out, Interviews, Participatory Design<br />Our findings…<br />TOO LIMITED<br />“I have two profiles on LinkedIn, one for my pro work, other for my volunteer work.”<br />NOT TARGETED<br />“Where can I find the right people to answer my questions?”<br />GIVING BACK TO NETWORK<br />“I think it’s important to give back to others in my network”<br />
  5. 5. Design Intervention<br />Current model on LinkedIn:<br />Knowledge<br />Our design: <br />Knowledge<br />
  6. 6. Get SyncedIn with LinkedIn<br />Redesign Prototypes<br />
  7. 7. SyncedIn – Managing Knowledge<br />Currently:LinkedIn uses the traditional dropdown keyword search for information<br />Multi-dimensional!<br />I didn’t know that!<br />What is being said?<br />
  8. 8. I’mIn – Displaying my knowledge<br />Currently:LinkedIn uses the traditional resume chronological format<br />Benefit of Redesign:<br />Timeline view allows user <br />to list everything they are <br />doing right now, allowing<br />for multi-dimensional <br />identity management<br />
  9. 9. MissingLinks – Subscribe to Knowledge<br />Currently:LinkedIn uses an array of groups, forums, q&a, external feeds, etc<br />Benefit of redesign:<br />Subscribe, Organize, <br />Search – following the <br />knowledge domains and <br />good questions which <br />create leads to key folks<br />
  10. 10. SearchedIn – Search for Knowledge<br />Currently:LinkedIn uses exact keyword search<br />Benefit of redesign:<br />To allow for multi-<br />dimensional search by <br />knowledge domain<br />
  11. 11. SearchedIn – Search for Knowledge<br />Benefit of redesign:<br />Showcases who in your network has expertise on topic, as well as questions that have been asked to follow information<br />
  12. 12. Get SyncedIn with LinkedIn!<br />Knowledge<br />“I’mIn”<br />“Missing Links”<br />“SearchedIn”<br />
  13. 13. Thank you!<br />Questions? Comments?<br />

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