The Business Analyst's Secret Weapon

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How Business Analyst's can work with UX to create stronger use cases

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The Business Analyst's Secret Weapon

  1. 1. The Business Analyst’s Secret Weapon... Us er pe ri en ceEx
  2. 2. What nerd presentation wouldn’t start with a Dilbert comic? Every Business Analyst has had this conversation...
  3. 3. As the only Business Analyst in myorganization that works with a UX team, itcan be confusing to outsiders tounderstand the differences and purposeof the two skill sets.
  4. 4. As the only Business Analyst in myorganization that works with a UX team, itcan be confusing to outsiders tounderstand the differences and purposeof the two skill sets.The goal of this presentation is to explainhow I work with a User ExperienceSpecialist to deliver good usable solutions.
  5. 5. As the only Business Analyst in myorganization that works with a UX team, itcan be confusing to outsiders tounderstand the differences and purposeof the two skill sets.The goal of this presentation is to explainhow I work with a User ExperienceSpecialist to deliver good usable solutions.Or... at least how I’d like to...
  6. 6. BA vs UXWhat’s thedifference?
  7. 7. g is for GOALWhat is the Business Analysts goal? What is the UX Specialists goal?
  8. 8. Business Analysis vs. UsabilityTypical BA goals Meet business goals by: Researching current processes used by the business Identifying what the new system should do (requirements) Designing improved processesTypical UX goals (unconfirmed by UX Team) Meet business and user goals by: Researching users Identifying how the new system should work (design principles) Designing a UI with the users in mind Evaluating/iterating the design until it works well
  9. 9. Business Analysis.... Research the current process http://blog.mypruf.com/images/uploads/blog/img-current-process-v2.jpg
  10. 10. Business Analysis.... Identifying what the new systemhttp://2.bp.blogspot.com/-gBlHJQWRvRc/T6xEtILePiI/AAAAAAAAAEg/gtfxMwF94NY/s1600/pushups.jpg should do (requirements)
  11. 11. Beware of the disengaged!Secondhand folk-lore instead of user researchOpinion-centered design*Long cycles with little user involvementDifferent is not betterWE ARE NOT THE USER!
  12. 12. How to engage?http://www.langphotographers.com/blog/meet-emily-and-her-many-adorable-face-expressions/
  13. 13. Build Use Casesin Parallel
  14. 14. Build Use Cases in Parallel BA SME Do skeleton draft of user case BA UX Talk through the main points UX Sketch some screen variations BA SME Start filling in the details BA SME UX Iterate/refine UC and UI
  15. 15. th ank youQ&A Puja ParakhBusiness Analyst - University of Washington http://ux.pujaparakh.com - @pujaparakh

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