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¿Qué es el Ecommerce Crossborder en el mundo? Tendencias y oportunidades para Colombia

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Material de apoyo de la conferencia plenaria dictada por el Mg Marcos Pueyrredon, Global VP Hispànic Markets de VTEX y Presidente del eCommerce Institute en el marco del II Foro internacional de ecommerce transfronterizo organizado por la Camara de Comercio de Bogota + detalles e infromacion en https://ecommerce.institute/events/ii-foro-internacional-de-ecommerce-transfronterizo/

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¿Qué es el Ecommerce Crossborder en el mundo? Tendencias y oportunidades para Colombia

  1. 1. ¿Qué es el Ecommerce en el mundo? Tendencias y oportunidades para Colombia MARCOS PUEYRREDON GLOBAL VP HISPANIC MARKETS VTEX & PRESIDENTE ECOMMERCE INSTITUTE
  2. 2. RFP> SPEAKERS Hola, soy Marcos Pueyrredon VP Hispanic Markets de VTEX y Pte. del Ecommerce Institute.
  3. 3. Agenda ↳ OPORTUNITIES & CONTEXT ↳ HANDS-ON ↳CONCLUSIONS MARCOS PUEYRREDON GLOBAL VP HISPANIC MARKETS VTEX & PRESIDENTE ECOMMERCE INSTITUTE
  4. 4. https://ecommerce.institute/ecommerce-institute-anuncia-el-lanzamiento-del-eg20/
  5. 5. Adoption curves of new technology 19001915 1930 1945 1960 1975 1990 2005Fuente: eG20 Foro Wijnand Jongen 2019
  6. 6. ECOMMERCE CROSSBORDER OPORTUNITIES & CONTEXT Let's talk about numbers and market
  7. 7. GROWTH OF E-COMMERCE WORLDWIDE By 2021, it is forecast that electronic commerce will represent 17.5% of the Total Retail Sales in the world.
  8. 8. E-COMMERCE WORLDWIDE I
  9. 9. 2018 VALUE OF ELECTRONIC COMMERCE IN THE INTERNATIONAL CONTEXT 2.8 TrilIion Mundial 1.5 Trillion CH 123.6 Billion UK 521.5Billion US 19.3 Billion BR 7.8 Billion MX Ventas Retail eCommerce ($USD) % Share eCommerce Del Total Ventas Retail
  10. 10. 2018 INTERNET USER'S PURCHASING CAPACITY Penetración Tarjeta de Crédito Ticket Promedio Comercio Electrónico De Bienes de Consumo ($USD)
  11. 11. THE BUSTER OF ECOMMERCE CROSSBORDER IN THE WORLD * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  12. 12. THE BUSTER OF ECOMMERCE CROSSBORDER IN EUROPE * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  13. 13. CASE: MERCOSUR AND CROSSBORDER ECOMMERCE Fuente: eCommerce Report Crossborder by eCommerce Institute
  14. 14. THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  15. 15. THE BUSTER OF ECOMMERCE IN LATIN AMERICA
  16. 16. THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  17. 17. THE BUSTER OF ECOMMERCE IN LATIN AMERICA * Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.
  18. 18. THE BUSTER OF ECOMMERCE IN LATIN AMERICA http://ecommerce.institute/etop-100-del-digital-commerce/
  19. 19. http://ecommerce.institute/etop-100-del-digital-commerce/
  20. 20. ECOMMERCE CROSSBORDER HANDS-ON Let's make eCommerce Crossborder a reality in Colombia
  21. 21. FUNNEL ECOMMERCE CROSSBORDER CLIENTES RETAIL ECOMMERCE CROSSBORDER SKUS MASTERDATA Catalogo Pricing Cliente CLIENTES • CPC • CPA • ORGANICO SKUs • MARKETPLACE • SOURCING
  22. 22. FOCUS IMPROVE ASSET RETAIL ECOMMERCE CROSBORDER • Claves >> Profesionali zación • Claves >> Experiencia de Compra • Claves >> Canales Alternativos • Claves >> KPI Pilares >> Tecnologia Pilares >> Marketing 360 Pilares >> Operación & Logistica Pilares >> Atención al Cliente
  23. 23. 1) CLASSIC STRATEGY ECOMMERCE CROSSBORDER https://mx.andrea.com / https://us.andrea.com /
  24. 24. 2) CHECKOUT UNIVERSAL
  25. 25. 3) MARKETPLACE STRATEGY
  26. 26. 4) FULL ECOMMERCE STRATEGY
  27. 27. 4) FULL ECOMMERCE STRATEGY
  28. 28. 4) FULL ECOMMERCE STRATEGY
  29. 29. 5) REVERSE CROSSBORDER https://www.elektra.com.mx/beneficios-usa
  30. 30. B2B vs B2C CROSS-BORDER
  31. 31. B2B vs B2C CROSS-BORDER
  32. 32. ECOMMERCE CROSSBORDER CONCLUSION Believe & make happend the eCommerce Crossborder in Colombia!!
  33. 33. HOW PROMOTE ECOMMERCE CROSSBORDER?
  34. 34. https://drive.google.com/open?id=1FT8XAiwGQ5Tou13rMltJVVbTM80LitviM00BPjQRaFM RECOMMENDATIONS AND CONCLUSIONS
  35. 35. RECOMMENDATIONS AND CONCLUSIONS II https://www.iprofesional.com/tecnologia/293107- software-tecnologia-startup-Nuestra-proxima-Vaca- Muerta-es-la-economia-digital https://www.lanacion.com.ar/economia/barack-obama-nadie-argentina- brasil-acceso-internet-nid2253363
  36. 36. vtex.com MG. MARCOS PUEYRREDON MUCHAS GRACIAS ! Global VP Hispanic Market | VTEX Presidente | eCommerce Institute marcos@vtex.com www.vtex.com Twitter: @vtexonline blog personal: www.pueyrredonline.com www.linkedin.com/in/pueyrredon www.facebook.com/pueyrredon skype: pueyrredonline Twitter: @pueyrredonline

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