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Programa Senior Digital Commerce orientacion Consumo Masivo

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Material de apoyo de la charla informativa sobre el Programa Senior Digital Commerce orientacion Pharma & Beauty dictada por Mg Marcos Pueyrredon Global VP Mercados Hispanos de VTEX & Presidente del eCommerce Institute y el Mg Pablo Scasso Gerente Corporativo Regional de Omnicanalidad en CENCOSUD & Director del Programa Senior Digital Commerce orientacion Consumo Masivo + informacion e inscripciones en https://ecapacitacion.org/programa-senior-en-digital-commerce-orientado-en-consumo-masivo/

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Programa Senior Digital Commerce orientacion Consumo Masivo

  1. 1. CHARLA INFORMATIVA PROGRAMAS SENIOR EN DIGITAL COMMERCE
  2. 2. DISERTANTES MG. MARCOS PUEYRREDON Global VP Hispanic Markets VTEX Retail eCommerce Specialist Presidente eCommerce Institute Gerente Regional de Proyectos de Omnicanalidad CENCOSUD Retail eCommerce Specialist MG. PABLO SCASSO
  3. 3. AGENDA ❖ Overview y estado del Arte del Digital Commerce ❖ - Objetivo de los Programas - Modalidad de cursada - Contenidos y docentes - Calendario de Clase - Aranceles ❖ - Testimonio ❖
  4. 4. GROWTH OF E-COMMERCE WORLDWIDE By 2021, it is forecast that electronic commerce will represent 17.5% of the Total Retail Sales in the world. * Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
  5. 5. CUALES SON LOS ACTIVOS? => FUNNEL DIGITAL COMMERCE
  6. 6. • Claves >> Profesionaliz ación • Claves >> Experiencia de Compra • Claves >> Canales Alternativos • Claves >> KPI Pilares >> Tecnologia Pilares >> Marketing 360 Pilares >> Operación & Logistica Pilares >> Atención al Cliente FOCO EN DESARROLLO ACTIVOS DIGITAL COMMERCE I
  7. 7. FOCO EN DESARROLLO ACTIVOS DIGITAL COMMERCE II
  8. 8. PROGRAMA SENIOR EN DIGITAL ECOMMERCE CON ORIENTACIÓN EN MODA PHARMA DEPORTES CONSUMO MASIVO
  9. 9. OBJETIVO EL PROGRAMA SENIOR TIENE COMO OBJETIVO PRINCIPAL FORMAR A EXPERTOS DEL NEGOCIO ONLINE FOCALIZADOS EN LOS SECTORES MÁS DEMANDADOS DE LA INDUSTRIA. TIENE UNA METODOLOGÍA DE APRENDIZAJE BASADA EN LA PRÁCTICA Y ESTUDIO DE CASOS REALES LOCALES E INTERNACIONALES.
  10. 10. INICIO + DURACIÓN + MODALIDAD 02 DE SEPTIEMBRE 4 MESES (200 HS) 100% ONLINE
  11. 11. CONTENIDOS INTRODUCCIÓN AL DIGITAL COMMERCE LOGÍSTICA, OPERACIÓN Y MEDIOS DE PAGO MARKETING PARA DIGITAL COMMERCE PLATAFORMAS Y MODELOS DE NEGOCIO + 2 CLASES MAGISTRALES POR MÓDULO 2 MÓDULOS ESPECÍFICOS DE LA ORIENTACIÓN
  12. 12. DOCENTES
  13. 13. CALENDARIO DE CLASES
  14. 14. ARANCELES
  15. 15. PROGRAMA SENIOR EN DIGITAL ECOMMERCE CON ORIENTACIÓN EN CONSUMO MASIVO
  16. 16. DIRECTOR Gerente Regional de Proyectos de Omnicanalidad CENCOSUD MG. PABLO SCASSO
  17. 17. DOCENTES CONSUMO MASIVO Juan Martin Romero - Director de Marketing & eCommerce Gabriel Cabrera - Regional Director Digital Marketing Lee Araujo - Director Merchant Specialized Sales America Sebastian Rojas - Gerente de Sistemas eCommerce Jorge Quiroga - Founder & CEO Luis Sebastian Valenzuela - Product Owner Payments Federico Gustavo Tozzi - Digital Business Sebastian Santiago - Product Management Patricio Garcia De Leo - Director Comercial Joaquin Oubel - Product Owner Fravega Sony Visa Walmart Blacksip Cencosud MBA Falabella Known Online Cencosud
  18. 18. MÓDULOS ESPECÍFICOS CONSUMO MASIVO GESTIÓN ONLINE DE PRODUCTOS MASIVOS DE ALTA DEMANDA MODELO DE NEGOCIOS PARA OPTIMIZAR LA CADENA DE VALOR DE CONSUMO MASIVO & OMNICANALIDAD EN LA PRÁCTICA
  19. 19. ¿DUDAS O CONSULTAS?
  20. 20. ¡GRACIAS! CONSULTAS: elearning@einstituto.org ADMISIONES: cursos@einstituto.org

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