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GLOBAL DIGITAL COMMERCE: CÓMO HACER CROSSBORDER ECOMMERCE EN ASIA Y AMÉRICA LATINA CASO BRASIL

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Todo lo que necesitas saber en materia de procesos y regulaciones para expandir los negocios hacia otras regiones. Veremos casos de éxito: el caso Rusia y Brasil, con tres referentes del sector eCommerce. Material de apoyo utilizado en la plenaria por PEDRO GUASTI BOARD MEMBER CÁMARA BRASILEIRA DE COMÉRCIO ELECTRÓNICO

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GLOBAL DIGITAL COMMERCE: CÓMO HACER CROSSBORDER ECOMMERCE EN ASIA Y AMÉRICA LATINA CASO BRASIL

  1. 1. Copyright Pedro Guasti – All rights reserved Cross-border in Brazil by Pedro Guasti – Camara-e.net Board Member
  2. 2. Copyright Pedro Guasti – All rights reserved o Disclosed annually by Ebit Nielsen report called Webshoppers, the purpose of the Cross-border research is to assess e-consumer purchase behavior on international websites. o This is the fourth edition of this study on the topic, which thus allows for understanding the main variations which have occurred over the last years. The research was carried out between December 05th to 19th 2017, and 2,409 e-consumers who performed at least one online purchase over the last 12 months in Brazil were interviewed. Cross-border in Brazil: Ebit Nielsen Research
  3. 3. Copyright Pedro Guasti – All rights reserved Cross-border: Brazilian purchasing abroad o 22.4 MILLION BRAZILIANS PERFORMED PURCHASES ON INTERNATIONAL WEBSITES IN 2017; o A GROWTH OF 6% COMPARED TO THE PREVIOUS YEAR; o BRAZILIANS SPENT US$ 2.7 Bi (MM) ON INTERNATIONAL WEBSITES WITH CONSUMER GOODS IN 2017, A 15% INCREASE.
  4. 4. Copyright Pedro Guasti – All rights reserved Cross-border: Brazilian purchasing abroad
  5. 5. Copyright Pedro Guasti – All rights reserved Brazil: The most popular foreign websites
  6. 6. Copyright Pedro Guasti – All rights reserved Brazil: Top 10 most purchased categories purchased on international websites
  7. 7. Copyright Pedro Guasti – All rights reserved Brazil: Top 10 most purchased categories purchased on international websites
  8. 8. Copyright Pedro Guasti – All rights reserved Brazil: Product delivery location: 90% at home!
  9. 9. Copyright Pedro Guasti – All rights reserved Brazil: Promised delivery of 41 days!
  10. 10. Copyright Pedro Guasti – All rights reserved Brazil: Did you pay for freight in your last purchase? No: 41%
  11. 11. Copyright Pedro Guasti – All rights reserved Payment method on international websites. 64% by credit cards.
  12. 12. Copyright Pedro Guasti – All rights reserved What e-consumer in Brazil needed to know before buy products from international sellers o For the simplified regime, alcoholic beverages, tobacco and tobacco products can not be imported. Weapons, wild animals and wild plants are also banned from entering the country. o Are all purchases taxed? No. The “Receita Federal - RF” (Organization of inspection and taxes control) is not able to inspect all products that arrive daily at customs and, therefore, some pass without being taxed. According to Ebit Nielsen research, 53% of consumers did not pay taxes on purchases from abroad in 2017.
  13. 13. Copyright Pedro Guasti – All rights reserved What e-consumer in Brazil needed to know before buy products from international sellers o How do I pay the tax? The State Post Office ”Correios” and “RF” have created a platform called “My Imports” to facilitate the payment of taxes and release the merchandise faster. When everything is resolved, the “RF” releases the order to the “Correios”, which delivers to the consumer's home. A fee of R$ 15 is charged to the “Correios”, called the Postal Office. Some foreign websites, such as Amazon, help at the time of paying the tax. They ask the consumer if they want to include the rate amount on the final purchase. "What the store does, then, is to expedite the payment"
  14. 14. Copyright Pedro Guasti – All rights reserved What e-consumer in Brazil needed to know before buy products from international sellers o How long will it take? The average time for arrival of the goods at home is 41 days, according to Ebit Nielsen research. o Will I always pay shipping? According to Ebit Nielsen research, 52% of consumers paid freight on their last purchase in 2017. o Can I give it back? In case of problems with the merchandise, it will be very difficult to return the product to the store.
  15. 15. Copyright Pedro Guasti – All rights reserved What e-consumer in Brazil needed to know before buy products from international sellers o I had a problem, where do I complain? The Brazilian Consumer Defense Code only applies to purchases made in Brazil. So if you have any problems with purchases made abroad, you should deal directly with the company that sold the product
  16. 16. Copyright Pedro Guasti – All rights reserved Final considerations
  17. 17. Copyright Pedro Guasti – All rights reserved Marketplaces in Brazil recently started offering products from international sellers o Recently B2W informed that will offer products from international sellers thus their Marketplaces in Brazil: Americanas.com Submarino.com and Shoptime.com; o “Correios”, the biggest delivery company, announced Compra Fora website. E-consumers can contract a Post Office Box in Miami to have their purchased produts deliveried and transported to Brazil;
  18. 18. Copyright Pedro Guasti – All rights reserved Brazilian products offered in international Marketplaces o Despite the presence of strong local brands we have few cases of Brazilian products offered directly in international marketplaces: Havaianas e Tramontina; o Many brands of clothing, fashion, bikinis, footwear, decoration products, regional foods and handicrafts could have international presence in marketplaces to access new markets; o In Nov/2018 Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments) has signed two agreements, with alibaba.com and Tmall, to promote the entry of Brazilian companies into the Chinese market.
  19. 19. Copyright Pedro Guasti – All rights reserved But we have a lot to do in Brazil... o The new Brazilian government should accelerate trade liberalization by reducing bureaucracy of entry and exit of products at the borders (clarify regulation aspects); o We should discuss and clarify the international buying limits without taxes known as “De minimis “ currently at US$ 50; Euro countries 150€; USA US 800; China US 300. o Greater dissemination and training of SMEs to implement the opportunities that Cross-border brings to the market.
  20. 20. Copyright Pedro Guasti – All rights reserved Gracias! Thank You! Pedro Guasti pedroguasti@hotmail.com @pedroguasti www.linkedin.com/in/pedroguasti/

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