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Trends in Publishing
Presented by @Pubsoft 2013
– Charles Dickens, A Tale of Two
Cities




By only , the actual
through
discount codes and traffic referral data.
Suw Charman-Anderson,
social technologist, journali...
By investing some time in
and hooking it up to
your newsletter and web analytic tools, you can
save a lot of time in the l...
When you you are your only
resource so you have to use your time
carefully.
Suw Charman-Anderson,
social technologist, jou...
A is not who you know, but
[It’s] a series of actions that
gets you in front of your reader.
Penny C. Sansevieri,
CEO & Fo...
gatekeepers of
publishing and hence, no longer
Penny C. Sansevieri,
CEO & Founder of Author Marketing Experts,
InC.
@bookg...
Customers don’t buy products; they buy
things that , things
that do a job for them. That means they buy
things to them, to...
The majority of costs associated with bringing
a book to market are indeed fixed costs.
allow us to amortize those
costs o...
Many publishers are making a
by treating
. These are not printed
books that we happen to sell in digital
format-they’re di...
, and all writing is now writing
for the Web.
ANDREW SAVIKAS,
CEO Safari Books online
@andrewsavikas
“"“"
Publishers want to sell directly to customers
to of the
take and to
, including
the ability to collect data on the habits ...
Jeremy greenfield,
Manager of editorial content,
digitalbookworld.com
@jdgsaid
“"“" revenues for trade publishing could
ec...
at established, general publishers is going to
be . It has
always been title specific and publishing-date
centric and it w...
It is the
level that can the
from the various service providers
solving the problems posed by the digital
transition.
Mike...
Reviews indicate that people
, then . They
aren’t buying a genre,
.
Linda gillard,
Self-published author
“"“"
My now ,
but to earn enough to
. That way I’d
, but have more time to
write or even rediscover leisure.
Linda gillard,
Sel...
By and increasing their rank
in the marketplace, on which
. As a
result are finding
themselves in bidding wars for the rig...
•  http://www.forbes.com/sites/suwcharmananderson/2012/09/19/ebook-price-war-obscures-
larger-problem/
•  http://www.forbe...
Goodbye, Gutenberg, Hello, Pubsoft
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Goodbye, Gutenberg, Hello, Pubsoft

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The world of publishing is changing, and Pubsoft has the tools to help authors and publishers build platforms that increase engagement and increase sales. Publishing is asking questions, and Pubsoft has the solution, but don't take our word for it, take theirs...

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Goodbye, Gutenberg, Hello, Pubsoft

  1. 1. Trends in Publishing Presented by @Pubsoft 2013
  2. 2. – Charles Dickens, A Tale of Two Cities
  3. 3.
  4. 4.
  5. 5. By only , the actual through discount codes and traffic referral data. Suw Charman-Anderson, social technologist, journalist and writer. @Suw “"“"
  6. 6. By investing some time in and hooking it up to your newsletter and web analytic tools, you can save a lot of time in the long run through focusing on activities you know, empirically Suw Charman-Anderson, social technologist, journalist and writer. @Suw “"“"
  7. 7. When you you are your only resource so you have to use your time carefully. Suw Charman-Anderson, social technologist, journalist and writer. @Suw “"“"
  8. 8. A is not who you know, but [It’s] a series of actions that gets you in front of your reader. Penny C. Sansevieri, CEO & Founder of Author Marketing Experts, InC. @bookgal “"“"
  9. 9. gatekeepers of publishing and hence, no longer Penny C. Sansevieri, CEO & Founder of Author Marketing Experts, InC. @bookgal “" “"
  10. 10. Customers don’t buy products; they buy things that , things that do a job for them. That means they buy things to them, to them, to them. That may mean a or that may mean a movie, a game, a class, or any number of choices we now have ANDREW SAVIKAS, CEO Safari Books online @andrewsavikas “" “"
  11. 11. The majority of costs associated with bringing a book to market are indeed fixed costs. allow us to amortize those costs over many more units with ANDREW SAVIKAS, CEO Safari Books online @andrewsavikas “"“"
  12. 12. Many publishers are making a by treating . These are not printed books that we happen to sell in digital format-they’re digital books that we might happen to print. ANDREW SAVIKAS, CEO Safari Books online @andrewsavikas “"“"
  13. 13. , and all writing is now writing for the Web. ANDREW SAVIKAS, CEO Safari Books online @andrewsavikas “"“"
  14. 14. Publishers want to sell directly to customers to of the take and to , including the ability to collect data on the habits of those customers. Jeremy greenfield, Manager of editorial content, digitalbookworld.com @jdgsaid “" “"
  15. 15. Jeremy greenfield, Manager of editorial content, digitalbookworld.com @jdgsaid “"“" revenues for trade publishing could eclipse this year and there are still pockets of explosive growth…
  16. 16. at established, general publishers is going to be . It has always been title specific and publishing-date centric and it won’t be anymore. Mike shatzkin, Publishing consultant, Idealog.com @mikeshatzkin “"“"
  17. 17. It is the level that can the from the various service providers solving the problems posed by the digital transition. Mike shatzkin, Publishing consultant, Idealog.com @mikeshatzkin “"“"
  18. 18. Reviews indicate that people , then . They aren’t buying a genre, . Linda gillard, Self-published author “"“"
  19. 19. My now , but to earn enough to . That way I’d , but have more time to write or even rediscover leisure. Linda gillard, Self-published author “"“"
  20. 20. By and increasing their rank in the marketplace, on which . As a result are finding themselves in bidding wars for the rights to . Rita rosenkranz, Literary agent “" “"
  21. 21. •  http://www.forbes.com/sites/suwcharmananderson/2012/09/19/ebook-price-war-obscures- larger-problem/ •  http://www.forbes.com/2009/03/21/ebook-iphone-oreilly-technology-breakthroughs-ebook.html •  http://www.forbes.com/sites/jeremygreenfield/2012/12/21/three-predictions-for-book-publishing- in-2013/ •  http://www.huffingtonpost.com/penny-c-sansevieri/why-having-a-platform-may_b_3639378.html •  http://www.idealog.com/blog/selling-direct-will-become-an-essential-capability-for-publishers- to-have/ •  http://www.idealog.com/blog/finding-the-right-digital-services-is-todays-challenge-for- publishers/ •  http://www.thewritingplatform.com/2013/07/why-all-self-publishers-should-sell-direct/ •  http://www.digitalbookworld.com/2012/ten-bold-predictions-for-ebooks-and-digital-publishing- in-2013/

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