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Schweizer marketing tag 23 feb2012 pj pdf version

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BRANDING IST GUT,
PERFORMANCE IST BESSER!

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Schweizer marketing tag 23 feb2012 pj pdf version

  1. 1. BRANDING IST GUT,PERFORMANCE IST BESSER!Luzern | 06. März 2012
  2. 2. EIN KLASSISCHES DILEMMA Marketing-Ziele Awareness Interest Desire Action Bezahlmodell: Hauptziel: Reichweite (TKP) Verkäufe WerbetreibenderLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 2
  3. 3. HERAUSFORDERUNGEN KLASSISCHEWERBUNG • Veränderungen erst nach Abschluss 3 der Kampagne und Auswertung der Werbewirkungsanalyse möglich • Keine direkte Messbarkeit des 2 Verkaufserfolgs einzelner Maßnahmen • Ex-post Durchführung von Werbewirkungsanalysen • Bezahlmodell (Kontakte / Reichweite) 1 nicht deckungsgleich mit Ziel (Verkäufe)Luzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 3
  4. 4. ONLINE MARKETING VERÄNDERT DIESPIELREGELN Vollständige Messbarkeit Kopplung der Bezahlung an jeder Werbeauslieferung bestimmte KPI‘s Ständige Optimierung „Real-Time“ Auswertungen (Test & Learn) Deutlich höhere Marketing- Deutlich niedrigeres Risiko Effektivität (ROI)Luzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 4
  5. 5. ONLINE MARKETING IST BEREITS DIEZWEITGRÖSSTE WERBEKATEGORIEVerteilung des Werbemarktes in Deutschland 2011 (OVK) Fachzeitschriften 1% Plakat Radio 4% 5% Publikums- zeitschriften 12% 38% TV Zeitung 18% Online 22%Source: OVK Online-Report 2011/02 (September 2011)Luzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 5
  6. 6. ONLINE MARKETING WIRD 2012 IN WESTEUROPAAUF FAST 20 MRD EURO WACHSENAusgaben für Online-Werbung Westeuropa in Mio. EUR 27.099 CAGR +12% 24.658 1.253 22.156 1.008 19.798 783 17.594 583 12.464 15.755 426 11.471 13.951 291 10.484Mobile 187 9.485 8.451 7.586Search 6.771 12.179 13.382 9.730 10.889 7.878 8.717Display 6.993 2009 2010 2011E 2012E 2013E 2014E 2015ESource: PwC Global Entertainment and Media Outlook 2011-2015; zanoxLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 6
  7. 7. DREI WESENTLICHE FORMEN DESONLINE MARKETING Marketing-Ziele Awareness Interest Desire Action Kontakte Verkäufe Besucher (Reichweite) CPM CPC CPA (Cost per Mille) (Cost per Click) (Cost per Action) Display Search Performance advertising advertising advertisingLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 7
  8. 8. SO FUNKTIONIERTPERFORMANCE ADVERTISINGLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 8
  9. 9. BEISPIEL zanox PublisherKonsumentinLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 9
  10. 10. BEISPIEL zanox AdvertiserKonsumentinLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 10
  11. 11. Luzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 11
  12. 12. GLOBALES NETZWERK Transaktionen p.a. Umsatz p.a. Handelsvolumen p.a. > 90 Millionen >350 Mio. EUR > 5 Mrd. EURLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 12
  13. 13. MEHR ALS 3.800 INTERNATIONALEADVERTISERLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 13
  14. 14. UNSERE PUBLISHER BEDIENEN ALLEONLINE KANÄLELuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 14
  15. 15. ZANOX SCHWEIZ Lokale Präsenz Lokale Kunden Globale zanox-PlattformLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 15
  16. 16. WARUM PERFORMANCE ADVERTISING? Zugang zu einem breiten Netzwerk an Webseiten/Publishern Direkte und messbare Steigerung des Vertriebserfolgs Performance-Prinzip: Nur für tatsächliche Verkäufe bezahlenLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 16
  17. 17. BRANDING IS GOOD, PERFORMANCE IS BETTERLuzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 17
  18. 18. VIELEN DANK FÜR IHREAUFMERSAMKEIT.Luzern | 06.03.2012 | zanox | Schweizerischer Marketing Tag 18

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