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ZANOXMOBILE PERFORMANCE
MARKETSCAPE• Total global mobile advertising revenue is expected $3.3 billion  in 2011 up to $20.6 billion by 2015• Europe...
ZANOXMOBILE PERFORMANCE BAROMETER                              •   Data from more then 1,000 programs within              ...
M-COMMERCE VS. E-COMMERCE                                               Number of Transactions              100k          ...
M-COMMERCE VS. E-COMMERCE                                                   Revenue Index               600%              ...
MOBILE IS SPREADING                                           Program Segmentation (# of programs)             1.500      ...
DEVICE PERFORMANCE                                                                                     iPad               ...
DEVICE PERFORMANCE                                   YoY Change in Share of Transactions                                  ...
REVENUE PER TRANSACTION                                                    iPad                                           ...
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Gas2011 mobile performance_roundtable_11_10_21_final

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Gas2011 mobile performance_roundtable_11_10_21_final

  1. 1. ZANOXMOBILE PERFORMANCE
  2. 2. MARKETSCAPE• Total global mobile advertising revenue is expected $3.3 billion in 2011 up to $20.6 billion by 2015• Europe to experience largest growth in coming years • Expected $569 million in 2011 to grow 800% by 2015• U.S. mobile advertising revenues • Projected $1.2 billion in this year • Estimated $3 billion by 2014 SOURCE: http://goo.gl/tPJXL SOURCE: http://goo.gl/LxU7Q
  3. 3. ZANOXMOBILE PERFORMANCE BAROMETER • Data from more then 1,000 programs within the international zanox network • July 2010 to July 2011Berlin | 16.11.2011 | zanox 3
  4. 4. M-COMMERCE VS. E-COMMERCE Number of Transactions 100k +69% 5M m-commerce YoY e-commerce 80k 4M 60k +597% 3M YoY 40k 2M 20k 1M 0k 0M Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11 m-Commerce - 597% YoY growth e-Commerce - 69% YoY growthBerlin | 16.11.2011 | zanox 4
  5. 5. M-COMMERCE VS. E-COMMERCE Revenue Index 600% m-commerce 500% +481% YoY 400% 300% 200% e-commerce +35% YoY 100% 0% Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11 m-Commerce - 481% YoY growth e-Commerce - 35% YoY growthBerlin | 16.11.2011 | zanox 5
  6. 6. MOBILE IS SPREADING Program Segmentation (# of programs) 1.500 100% +74% YoY 1.200 80% 900 60% +21%p. YoY 600 40% 300 e-commerce trx only 20% both channels % both channels 0 0% Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11 • 58% of the programs now have mobile transactions • July 2010 – just 37%Berlin | 16.11.2011 | zanox 6
  7. 7. DEVICE PERFORMANCE iPad iPhone Three Major Players – with the iPad leading the pack • iPad 40%, iPhone 38% , Android 16% • 2010: iPad 25%, iPhone 57% , Android 7%Berlin | 16.11.2011 | zanox 7
  8. 8. DEVICE PERFORMANCE YoY Change in Share of Transactions in percentage points • Android is gaining momentum • A smaller piece of a much bigger pie for iOSBerlin | 16.11.2011 | zanox 8
  9. 9. REVENUE PER TRANSACTION iPad iPhone • iPad sees nearly twice the revenue per transaction • iPhone sees double the amount of transactions • aside from Android, all other devices are lower volumeBerlin | 16.11.2011 | zanox 9
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