Virtual Public Works - 2009 Update


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An update to last year's presentation about the use of social media in the public works field. This presentation briefly introduces major social media tools and discusses their use by public works professionals.

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  • Virtual Public Works Slide
  • Virtual Public Works - 2009 Update

    1. 1. Virtual Public Works Is this how we’ll be doing business in the future? This is how we are doing business NOW!
    2. 2. Speaker <ul><li>Pamela Broviak, PE </li></ul><ul><li>26 years of working in the public works sector </li></ul><ul><li>former City Engineer/Director of Public Works, LaSalle, Ill. </li></ul><ul><li>2 ½ years of integrating social media into the engineering/public works/government sectors </li></ul><ul><li>Public Works Group , Grid Works , MuniGov </li></ul>
    3. 3. History of Online Tools Web 1.0?
    4. 4. TODAY: WEB 2.0 but what is Web 2.0 & why do I care?
    5. 5. Blog a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer Source: Merriam-Webster Online = Web + Log
    6. 7. Summary of Blog Stats - 2008 <ul><li>73% surveyed have read a blog </li></ul><ul><li>184 million blogs worldwide </li></ul><ul><li>China has the largest blogging community in the world with 42m bloggers - more than the US and Western Europe combined </li></ul><ul><li>Social media impacts your brand’s reputation </li></ul><ul><li>About 1/3 post opinions about brands & think more positively about companies with blogs </li></ul>From Universal McCann – Wave 3
    7. 8. Examples & Comparisons from our Industry
    8. 9. Find one you like & grab a feed! Look for the RSS Feed symbol or text
    9. 10. Example: The Portland Water Bureau Blog
    10. 11. Use iGoogle to organize your feeds
    11. 12. Here’s where you get iGoogle
    12. 13. Blog Benefits <ul><li>Increase Communication </li></ul><ul><li>Access up-to-date news </li></ul><ul><li>Enhance Public Relations </li></ul><ul><li>Control the message </li></ul><ul><li>Expand your network </li></ul><ul><li>Create & develop leads </li></ul><ul><li>Gain recognition as an industry leader </li></ul>
    13. 14. Blog Concerns <ul><li>Takes time to write/read </li></ul><ul><li>Web security </li></ul><ul><li>Negative or inappropriate postings </li></ul>
    14. 15. Wiki A wiki is a Web site that allows users to add and update content on the site using their own Web browser. Source:
    15. 17. http://
    16. 18. http://
    17. 20. Creating a simple wiki with Google Sites
    18. 21. Social Networking <ul><li>One out of every four people online visits social networks, according to the Consumer Internet Barometer </li></ul><ul><li>(2008) </li></ul>Source: http:// (2009)
    19. 22. Social Network Ratings by Nielson Online Dec 2008 <ul><li>1. MySpace 2. Facebook 3. Classmates 4. Linkedin 5. Reunion  6. Windows Live Home    7. Club Penguin 8. AOL Community   9.     10. Flixster 11. Ning 12.     13. Imeem 14. </li></ul><ul><li>15. MyYearbook </li></ul>
    20. 23. Number of Unique Visitors June 2008
    21. 27. Why joining Facebook is worth your while
    22. 28. Benefits of Networks <ul><li>Easy way to connect with other professionals </li></ul><ul><li>Multimedia opportunities </li></ul><ul><li>Targeted participation </li></ul><ul><li>Increased communication </li></ul><ul><li>Sharing of resource information </li></ul>
    23. 29. Microblogging <ul><li>a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.. </li></ul>
    24. 30. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009 Source: Nielsen Online
    25. 31. Sample Tweets:
    26. 32. Quick Ideas for Twitter <ul><li>Use as a mini-diary just for you or a select few </li></ul><ul><li>Use as a tracking/logging tool for a specific crew </li></ul><ul><li>Use it for project notifications to the public </li></ul><ul><li>Use it to keep up to date on industry information </li></ul><ul><li>Use it to create/develop project leads </li></ul>
    27. 33. Benefits of Twitter <ul><li>Easy – can be done through a computer or mobile phone </li></ul><ul><li>Fast – short messages can be typed or spoken </li></ul><ul><li>Accessible – anyone can follow you if a public feed is created </li></ul><ul><li>Exclusive – private feeds are available </li></ul>
    28. 34. Voice Over IP (VOIP)
    29. 35. Skype - Advantages & Benefits <ul><li>Free Skype to Skype voice calling </li></ul><ul><li>Free chat/IM/texting </li></ul><ul><li>Free Skype to Skype video </li></ul><ul><li>Conference calling </li></ul><ul><li>Includes long distance and overseas </li></ul>
    30. 36. Skype for Public Works
    31. 37. Photo & Video Sites From Esprit de sel’s photostream Flickr Icons from YouTube
    32. 38. Virtual Worlds <ul><li>A Virtual World is a computer-based simulated environment intended for its users to inhabit and interact via avatars. </li></ul><ul><li>An avatar … is a computer user's representation of himself or herself, whether in the form of a three-dimensional model used in computer games, a two-dimensional icon (picture) used on Internet forums and other communities… </li></ul>Source: Wikipedia
    33. 39. Number of Virtual Worlds <ul><li>The Association of Virtual Worlds listed over 250 virtual worlds in its Blue Book: A Consumer Guide to Virtual Worlds </li></ul><ul><li>Over 300 millions registered users in non-game virtual worlds. </li></ul>
    34. 40. Virtual Worlds – Second Life <ul><li>Launched 2003 </li></ul><ul><li>~124 million hours spent in SL during Q1 2009 </li></ul><ul><li>Residents logged in during last 30 days: 1,002,831 </li></ul><ul><li>Total number of islands owned: 25,531 </li></ul><ul><li>Total money spent in Q1 2009: $120M USD spent in user to user transactions </li></ul>Source: http:// (April 16, 2009)
    35. 41. Word on the Street <ul><li>“ Virtual worlds such as Second Life will become an indispensible business tool and vital to the strategy of any company intent on reaching out to the video-game generation, one of the world's leading consultancies has said. “ </li></ul><ul><li>- Times Online, April 23, 2008 </li></ul>
    36. 42. How People are using Virtual Worlds <ul><li>Meetings </li></ul><ul><li>Training </li></ul><ul><li>Networking </li></ul><ul><li>Planning </li></ul><ul><li>Design </li></ul><ul><li>Visualization </li></ul><ul><li>Monitoring </li></ul>
    37. 43. <ul><li>Networking . Brainstorming . Collaborating </li></ul>
    38. 44. <ul><li>Planning </li></ul>
    39. 45. <ul><li>Planning </li></ul>
    40. 46. <ul><li>Design </li></ul><ul><li>Visualization </li></ul>
    41. 47. <ul><li>Construction & Code Compliance </li></ul>
    42. 49. <ul><li>Monitoring </li></ul>
    43. 50. <ul><li>Purchasing </li></ul>
    44. 51. <ul><li>Trade Shows & Conferences </li></ul>
    45. 52. Where to go from here?
    46. 53. Where to go from here?
    47. 54. Resources
    48. 55. Pam Broviak, PE 815-223-7041 [email_address] Twitter: http:// Second Life: Pam Renoir, CivilE Writer, Pam Ock Skype: pam.renoir Blog: http:// LinkedIn & other networks: Pam Broviak Slides at: http://