Public Speaking: Storytelling Techniques for Electrifying Presentations
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7. “In the space of about two seconds,
Albert had the knife between the
cartilage of the tail, right next to the
butt of the lamb, and very quickly
the tail was gone and in the bucket
that I was holding.”
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8. “A second later, with a big
thumb and a well calloused
forefinger, he had the scrotum
firmly in his grasp.
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9. “And he pulled it toward him,
like so, and he took the knife
and he put it on the tip.
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10. “He snips it, throws the tip over his
shoulder, and then grabs the scrotum and
pushes it upward, and then his head dips
down, obscuring my view, but what I hear
is a slurping sound, and a noise that
sounds like Velcro being yanked off a
sticky wall…”
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11. Did you feel grossed out by
the description?
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12. Did you perhaps scrunch up
your face in disgust, as I did
when I heard that portion of
the speech?
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13. Did that scene play out
mentally in your head like a
movie?
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14. Why did that scene affect you
so powerfully?
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16. The reason that the scene
affects you so much is because
it contains a lot of sensory
information that brings the
scene alive in your mind.
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17. Because it contains so many
vivid details, you can’t help but
watch the scene playing out in
your head.
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18. The secret to turning your stories
into mental movies for your
audience is to make sure your
scene is rich in
sensory inputs.
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19. There are four senses that you
need to cover: Visual, Auditory,
Kinesthetic and Smell (VAKS) –
[Credit to Craig Valentine]
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22. You could see the knife and you
could see the man firmly holding
the sheep’s scrotum with his “big
thumb and well-calloused
forefinger.”
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31. Turning Your Stories into Mental
Movies
If you want to turn your stories into
mental movies for your audience,
make sure you cover the VAKS.
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32. As this example shows, you don’t have to
give details about all four sensory inputs,
but it is recommended that you do cover
at least three out of the four VAKS in
order to fully transport your audience into
your story.
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33. Also, as this example shows,
the descriptions of your
scenes don’t need to be very
long.
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34. You’re telling a story, not writing a novel!
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35. In fact, the shorter your descriptions,
the faster your story will move along
and the more impactful it will be.
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