Organizations represent a marketplace of ideas with the aim of achieving strategic objectives. Service design competes with other methodologies—lean, agile and design thinking—to frame problems and propose solutions for creating value. Tensions among these deter progress in translating these aspirations into reality. To deliver exceptional services, service designers must not approach their work as a zero-sum game of us vs. them. This talk explores competitive collaboration, a strategy for emphasizing cooperation with opposing enterprise worldviews. A set of principles and example tactics will equip attendees to create greater impact in their projects from discovery to strategy to delivery.