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Really, Really Basic SEO: An Interactive Workshop - Gregory Go, Ben Edwards

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Really, Really Basic SEO: An Interactive Workshop - Gregory Go, Ben Edwards

  1. 1. = = REALLY, REALLY = BASIC SEO Fincon12 FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION > < >
  2. 2. = ABOUT US + GREG GO + Will chen + Ben edwards + Ashley jacobs Chief Technologist Marketing Director WordPress Expert Social Media Maven Wise Bread Wise Bread Money Smart Life Wise Bread Really, really basic seo – fincon12
  3. 3. = session agenda The Big picture tactics Hands on / q&a The mission of search engines On- and off-site tactics that Questions? is to help HUMAN actually make a readers find content. difference. REALLY, REALLY BASIC SEO – FINCON12
  4. 4. = The Big Picture How Search Results How results are organized. Search Signals Bigger is better. engine For Humans, By Humans It’s the people that matter. Algorithm Tweaks s Always improving. work Really, really basic seo – fincon12
  5. 5. = Search engine market share Period: February - April 2012 Source: statowl.com 3% 16% 81% Google 16% Yahoo / Bing 3% Other (AOL, Ask, Baidu, etc) 81% Google Yahoo/Bing Other Really, really basic seo – fincon12
  6. 6. = Google’s Search result Rankings Really, really basic seo – fincon12
  7. 7. = Who links to you Bigger = Trusted = Really, really basic seo – fincon12
  8. 8. = Google’s Testing Cycle Really, really basic seo – fincon12
  9. 9. = Signals from Humans Really, really basic seo – fincon12
  10. 10. = google algorithm changes Source: seomoz.org Algorithm constantly twea Really, really basic seo – fincon12
  11. 11. = The tactics what On your site You Help search engines understand. should Off your site do Get links from trusted (bigger) sites. Really, really basic seo – fincon12
  12. 12. = The tactics: on site site Structure On Think “website,” not “blog.” Meta tags site Title and meta description. Article focus Answer one question per article. tactics Deep links Path to related content. Really, really basic seo – fincon12
  13. 13. = site structure What’s great Could be better 1. “Start Here” 1. Smaller graphic. 2. Topics based on reader needs. 2. More descriptive topics. Really, really basic seo – fincon12
  14. 14. = site structure What’s great Could be better 1. “Table of Contents” 1. Bigger text. 2. Most useful topics. 2. Remove site links. Really, really basic seo – fincon12
  15. 15. = Title & meta description Really, really basic seo – fincon12
  16. 16. = Hyper focused articles How to… ? Should Really, really basic seo – fincon12
  17. 17. = Deep links: link to yourself Two examples from Freemoneyfinance.com Really, really basic seo – fincon12
  18. 18. = The tactics: off site Links links off links Each link = vote for your site. Bigger is site better One big link > 10 small ones. tactics Expand your circles Find authority in related niches. Really, really basic seo – fincon12
  19. 19. = Who links to you Bigger = Trusted Better Really, really basic seo – fincon12
  20. 20. = related blogs Really, really basic seo – fincon12
  21. 21. = How to get links 1. Link roundup 2. Guest post By 3. syndication Building relationshi Really, really basic seo – fincon12 ps
  22. 22. = workshop Let’s get our Hands dirty Really, really basic seo – fincon12

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