Increasing Blog                  Revenue Through                     OptimizationRyan Guina – CashMoneyLife.com
Raise Your Hand if…      You want to make more money      Your traffic has flatlined      Your revenue has plateaued   ...
Principles of Generating Revenue                                  Trust                                  Traffic        ...
Why Should We Trust You?                       Show – Don’t Tell                             Who Are You?               ...
Trust – Personal Touch SmartPassiveIncome.co          m                      PTMoney.comRyan Guina – CashMoneyLife.com
Trust – Media Mentions  GoodFinancialCents.co           m                     PTMoney.comRyan Guina – CashMoneyLife.com
Trust – Social Proof SmartPassiveIncome.co          m                            GetRichSlowly.orgRyan Guina – CashMoneyLi...
Trust in Design      Avoid             Too many ads, especially                  above the fold             Misleading ...
No Traffic = No Revenue     Photo credit: Nicholas_TRyan Guina – CashMoneyLife.com
Healthy Mix of Traffic      Repeat Visitors      Referral Traffic      Search Engine Traffic      Social Media Traffic...
Know Your Audience                                   Who is your audience?                                      Are you ...
Targeting is Essential      Can you identify the top 10           TRAFFIC pages on your site?      Can you identify the ...
Optimize Current Traffic            Know Your Money Makers   Increase Traffic to these PagesRyan Guina – CashMoneyLife.com
Know Your Money Makers                                  Determine High Traffic Pages                                    ...
Increase Traffic to Money                       Makers      On-Site Referral Traffic             Internal links from hig...
Increase Revenue on Money               Makers                                  Optimize Advertisements                  ...
Ways to Make Money Blogging      Focus on what we can scale             Pay Per Click Ads             CPM Ads          ...
Pay Per Click Ads                                           AdSense                                           Rate Chart...
AdSense Heat Map           Old Heat Map           Darker orange = higher     New Heat Map:                    performance ...
Increase Pay Per Click                           Revenue      Traffic Volume             Consider additional placement o...
CPM Advertisements      Usually sold per 1,000 page           views             Banner Ads             Widgets      Pr...
Increase CPM Revenue                                  Sign up for quality CPM                                    programs...
Affiliate Programs      Performance Marketing             Commissions for sales of              products and services   ...
Affiliate Marketing:      Focus on Helping Your Readers      Be Genuine      Focus on programs you use or           reco...
Test!                                     Analyze top traffic pages for                                       possible af...
Affiliate Marketing:                                  Volume Matters                                          Higher volu...
Affiliate Marketing:                             Finding Opportunities      Review top traffic pages for           ideas ...
Higher Payouts on Affiliate                          Programs                                  Build relationships       ...
Affiliate Marketing:                                  Finding Balance      You can’t promote everything      Stick to pr...
Text Links and Sponsored                      Posts      Text Links                           Know the Risks!           ...
Start Small, Then Scale      Identify top Top 10 Traffic           Pages      Optimize those pages for on-           sit...
Monthly & Quarterly Reviews      Go through Analytics and           repeat the process for top traffic           pages   ...
Advertising Location Audit        PPC & CPM Placement           Sometimes Less is More      Review advertising footprint ...
Affiliate Program Audit      Affiliate program review             Review top traffic pages for                  opportun...
Questions?Ryan Guina – CashMoneyLife.com
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Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop - Ryan Guina

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Increasing Revenue with Your Current Traffic: An Affiliate Marketing Workshop - Ryan Guina

  1. 1. Increasing Blog Revenue Through OptimizationRyan Guina – CashMoneyLife.com
  2. 2. Raise Your Hand if…  You want to make more money  Your traffic has flatlined  Your revenue has plateaued Photo credit: Dino8.Ryan Guina – CashMoneyLife.com
  3. 3. Principles of Generating Revenue  Trust  Traffic  Advertising  The Right Ads  In the Right PlaceRyan Guina – CashMoneyLife.com
  4. 4. Why Should We Trust You?  Show – Don’t Tell  Who Are You?  Media Mentions  Social ProofRyan Guina – CashMoneyLife.com
  5. 5. Trust – Personal Touch SmartPassiveIncome.co m PTMoney.comRyan Guina – CashMoneyLife.com
  6. 6. Trust – Media Mentions GoodFinancialCents.co m PTMoney.comRyan Guina – CashMoneyLife.com
  7. 7. Trust – Social Proof SmartPassiveIncome.co m GetRichSlowly.orgRyan Guina – CashMoneyLife.com
  8. 8. Trust in Design  Avoid  Too many ads, especially above the fold  Misleading ad placement  Can Negatively Affect:  User experience  SEO http://searchengineland.com/too-many- ads-above-the-fold-now-penalized-by-googles- page-layout-algo-108613Ryan Guina – CashMoneyLife.com
  9. 9. No Traffic = No Revenue Photo credit: Nicholas_TRyan Guina – CashMoneyLife.com
  10. 10. Healthy Mix of Traffic  Repeat Visitors  Referral Traffic  Search Engine Traffic  Social Media Traffic  Newsletters Photo sourceRyan Guina – CashMoneyLife.com
  11. 11. Know Your Audience  Who is your audience?  Are you writing for them?  Are you solving their problems?  Examples:  Credit card ads on debt free site = bad  Credit score ads on debt free site = helpfulRyan Guina – CashMoneyLife.com
  12. 12. Targeting is Essential  Can you identify the top 10 TRAFFIC pages on your site?  Can you identify the top 10 REVENUE pages on your site?  How about the top 20? 50?Ryan Guina – CashMoneyLife.com
  13. 13. Optimize Current Traffic Know Your Money Makers Increase Traffic to these PagesRyan Guina – CashMoneyLife.com
  14. 14. Know Your Money Makers  Determine High Traffic Pages  According to Google Analytics or other Analytics program  Determine Which Pages Bring the Most Revenue  Use sub-tracking on affiliate links  Link AdSense to Google AnalyticsRyan Guina – CashMoneyLife.com
  15. 15. Increase Traffic to Money Makers  On-Site Referral Traffic  Internal links from high traffic pages  Navigation Links (nav bar, sidebar, footer)  Optimize for SEO  On and Off Page SEO  Internal Links  Guest PostsRyan Guina – CashMoneyLife.com
  16. 16. Increase Revenue on Money Makers  Optimize Advertisements  Add or remove advertisements  Replace low performing ads  Optimize ad location  Try new affiliate programsRyan Guina – CashMoneyLife.com
  17. 17. Ways to Make Money Blogging  Focus on what we can scale  Pay Per Click Ads  CPM Ads  Affiliate Programs  *Text Links / Sponsored Posts * Text links and sponsored posts have inherent risks; not recommended for all blogsRyan Guina – CashMoneyLife.com
  18. 18. Pay Per Click Ads  AdSense  Rate Charts (Interest, mortgage, insurance)  Widgets  Chitika  Kontera (in content links)Ryan Guina – CashMoneyLife.com
  19. 19. AdSense Heat Map Old Heat Map Darker orange = higher New Heat Map: performance Highlight Content Old heat map New heat mapRyan Guina – CashMoneyLife.com
  20. 20. Increase Pay Per Click Revenue  Traffic Volume  Consider additional placement on high volume pages  Placement  Pay attention to heat map  Dedicated landing pages (ex: rate charts)  Site Content  AdSense and some other PPC ads are contextualRyan Guina – CashMoneyLife.com
  21. 21. CPM Advertisements  Usually sold per 1,000 page views  Banner Ads  Widgets  Premium locations earn more  Above the fold  Have primary and backfill adsRyan Guina – CashMoneyLife.com
  22. 22. Increase CPM Revenue  Sign up for quality CPM programs  Niche programs are best (higher payouts)  Use an ad server such as DoubleClick  Automatically optimizes impressions based on payout  Sell private banner ads for flat rateRyan Guina – CashMoneyLife.com
  23. 23. Affiliate Programs  Performance Marketing  Commissions for sales of products and services  Pay per lead  Example Companies:  Amazon Associates  Commission Junction  LinkShare  CardSynergy  Google Affiliate NetworkRyan Guina – CashMoneyLife.com
  24. 24. Affiliate Marketing: Focus on Helping Your Readers  Be Genuine  Focus on programs you use or recommend  Don’t promote something you wouldn’t use  Free programs that help users:  Mint.com, Credit Karma, Credit Sesame, ManillaRyan Guina – CashMoneyLife.com
  25. 25. Test!  Analyze top traffic pages for possible affiliate placements  Try new affiliate programs  Compare performance across different programs  Increase high performing ads  Remove low performing ads  Use sub-trackingRyan Guina – CashMoneyLife.com
  26. 26. Affiliate Marketing: Volume Matters  Higher volume generally means more revenue  High dollar, low volume items are also goodRyan Guina – CashMoneyLife.com
  27. 27. Affiliate Marketing: Finding Opportunities  Review top traffic pages for ideas  Review competitor’s websites  Catch-all affiliate programs:  Amazon Associates  VigLink – viglink.com  SkimLinks – skimlinks.comRyan Guina – CashMoneyLife.com
  28. 28. Higher Payouts on Affiliate Programs  Build relationships  Companies often reward loyalty  Ask for performance bonuses  Ask for a higher payout  Compare payouts at different networks  Move networksRyan Guina – CashMoneyLife.com
  29. 29. Affiliate Marketing: Finding Balance  You can’t promote everything  Stick to programs you know, trust, and use  Balance frequency of promotional contentRyan Guina – CashMoneyLife.com
  30. 30. Text Links and Sponsored Posts  Text Links  Know the Risks!  Sidebar (home page or site  Google frowns upon selling wide) text links  Widgets  Can hurt page rank and/or  In-Content (Pay Per Post) traffic  Can appear spammy when  Private Sales or Brokered overdone  Text Link Ads, LinkWorth  Sponsored posts can hurt credibility / reputationRyan Guina – CashMoneyLife.com
  31. 31. Start Small, Then Scale  Identify top Top 10 Traffic Pages  Optimize those pages for on- site revenue  Boost those pages by optimizing other on-site content for traffic and SEO  Repeat for Top 20, then Top 50 pagesRyan Guina – CashMoneyLife.com
  32. 32. Monthly & Quarterly Reviews  Go through Analytics and repeat the process for top traffic pages  Periodically look for new advertisers in affiliate programsRyan Guina – CashMoneyLife.com
  33. 33. Advertising Location Audit PPC & CPM Placement Sometimes Less is More  Review advertising footprint  Too Many Ads Can Affect:  User Experience  PPC Placement  SEO  In content http://searchenginewatch.com/article/2124188/Goo gle-May-Penalize-Your-Site-for-Having-Too-Many-  End of articles Ads  CPM Placement  Above the fold  SidebarsRyan Guina – CashMoneyLife.com
  34. 34. Affiliate Program Audit  Affiliate program review  Review top traffic pages for opportunities  Place on high traffic pages  Use new affiliate programs  Deliver quality and quantity  Ask for higher payouts  Switch networks if necessaryRyan Guina – CashMoneyLife.com
  35. 35. Questions?Ryan Guina – CashMoneyLife.com

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