1. Get Your Blog into BIG Media
Linsey Knerl
1099Mom.com
LillePunkin.com

2. Get Your Blog into BIG Media

3. Time Magazine = $0
Shape = $0
All You = $0
Family Circle = $0
Better Homes and Gardens = $0
Reader's Digest = $0

4. “You need a way to promote your
business without promoting your
business...”
- “Sex Toy” Dave Levine

8. HARO
Www.helpareporter.com

9. Rules of Success for HARO
1. Stay on Topic
2. Give GOOD Direct Quotes
3. Keep your Word
4. Understand the Editing Process
5. Promote. Promote. Promote.

10. Is your PR Company using
HARO?
(If not, you need new PR.)

11. A Successful Pitch Email
1. Greeting and Introduction
2. Establish Expertise
3. Give concrete examples/advice
4. Allow for Quotations
5. Followup Communication
6. Well Wishes
7. Thank you

12. A Successful Pitch Email
Hi! I'm a homeschooling mom of 5, and I most definitely think kids
need to know Roman numerals. While we don't use them "that" often,
they do come up. One example is classic literature: I'm reading
Charles Dickens' "Oliver Twist" with my 13-year-old right now, and the
chapters are numbered by Roman numerals. When I ask her "what
chapter are we on?" she had better be able to answer.
I realize that it may not seem to be the most culturally relevant thing
you can teach kids these days, but it takes about an hour to go over
them. By revisiting the concepts one time each year, they'll remember,
and when it comes up, they won't appear to be idiots.
If kids can get what "LOL" and "ROFL" means... "XXII" should be cake.
If you use any of my quotes, please let me know. Thanks!

13. Unless you know the reporter very
well, do NOT go outside the
“system.”
(Are you “friends” on Facebook?
Do they have your cell number?)

14. Unless you know the reporter very
well, do NOT go outside the
“system.”
(Are you “friends” on Facebook?
Do they have your cell number?)

15. Extra Thoughts from Dave Levine...