From Blog to Book by Kylie Ofiu

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From Blog to Book by Kylie Ofiu

  1. 1. www.kylieofiu.com<br />Twitter: @kylieofiu<br />Facebook: KylieOfiu<br />
  2. 2. Blog to Book Preparation<br /><ul><li>Top 10 posts
  3. 3. Write something that would make a good book
  4. 4. Be easy to contact
  5. 5. Be social
  6. 6. Grow your network</li></li></ul><li>Pitching Your Book<br /><ul><li>Book overview
  7. 7. Contents outline
  8. 8. Blog statistics
  9. 9. Networks you are affiliated with</li></li></ul><li>Book Contract – What To Look For<br />The publishing rights <br />First Published<br />All Published Rights<br />Secondary Rights<br />Royalty percentage <br />10 – 15% new authors <br />15 – 40% experienced authors<br />Legal rights and issues<br />Check the details to ensure you don’t pay if someone sues.<br />
  10. 10. Authors need to be tough negotiators<br />
  11. 11. Royalties and Advances<br />New authors <br />Royalties 10 – 15% <br />advance $2,000 - $6,000 <br />Experienced authors <br />Royalties 15 – 40% <br />Advance$6,000+<br />Tip<br />If you are a big blogger or have a large online presence and network you can demand more than new author rates.<br />
  12. 12. Check legal rights and issues to avoid liability<br />
  13. 13. When Writing Your Book<br />Write in your voice but do not assume readers of your book follow your blog. Be specific.<br />Books can come from anywhere such as one idea or a series of posts.<br />
  14. 14. To Stay On Track<br />- Set specific writing time<br />- Keep a notebook/use notebook app<br />- Be flexible<br />- Take breaks<br />
  15. 15.
  16. 16. Editing<br />- Take a few days break<br />- Use someone else<br />- Be prepared for opinions and advice<br />
  17. 17. Who You Deal With<br />- Acquisitions editor<br />- Editor<br />- Chief editor<br />- Marketing personnel<br />- Publicist<br />
  18. 18. Contact<br />Contact will vary greatly during different times of the process from almost daily to nothing for weeks. Don’t worry about it.<br />
  19. 19. You are the key to marketing your book effectively<br />
  20. 20. Marketing to Media<br />Find out who is in charge of the relevant section of the magazine/newspaper/TV show you want to pitch to. <br />Check out their style. <br />Work out an angle that would suit that. <br />Pitch it.<br />
  21. 21. Book Promotion<br />Things I did:<br />- Contact local media<br />- Blog tour<br />- Give aways<br />- Got active on social media<br />- Contact TV shows<br />- Attend events<br />- Book signings<br />- Ask for reviews<br />- Change email signature<br />
  22. 22. Book Promotion<br />Things publicist did:<br />- Contact all media and did negotiations<br />- Mass PR emails<br />- Work on ways to promote your book at events<br />- Pitched it to events<br />- Sent out the giveaway copies<br />
  23. 23. Book Promotion<br />Other Suggestions:<br />YouTube: <br /><ul><li>Do a reading
  24. 24. An interview a back ground of why you wrote it, what it’s about
  25. 25. A trailer of the book.</li></ul>Book Parties<br />More effective for cookbooks or books you can demonstrate the ideas<br />Public speaking<br />Such as conference, other events or even schools<br />
  26. 26.
  27. 27. Mainstream vs. Self Publishing<br />Promotion<br />- Mainstream get your book into stores easier<br />- Mainstream publishers often have more contacts<br />- Many media outlets and book stores do not take <br /> self-published books seriously<br />
  28. 28. Mainstream vs. Self Publishing<br />Writing and Editing<br />- Self-publishing you have to pay someone else to edit<br />- Mainstream publishers often have 3 or more people edit your book<br />- Self-publishing means no advance to help write the book<br />
  29. 29. Mainstream vs. Self Publishing<br />Other<br />- Self-publishing you own all publishing rights to the book<br />- Difference between the promotional work required between mainstream and self-publishing is negligible<br />- Self-publishing means there is no pressure to finish <br />
  30. 30. Print vs. eBook<br />- Print books can help bring awareness to your brand/blog<br />-eBooks make more money (if promoted well)<br />
  31. 31. www.kylieofiu.com<br />Twitter: @kylieofiu<br />Facebook: KylieOfiu<br />

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