Blog to Book Prepara-on -‐ Top 10 posts -‐ Write something that would make a good book -‐ Be easy to contact -‐ Be social -‐ Grow your network
Pitching Your Book -‐ Book overview -‐ Contents outline -‐ Blog staGsGcs -‐ Networks you are aﬃliated with
Book Contract – What To Look For The publishing rights First Published All Published Rights Secondary Rights Royalty percentage 10 – 15% new authors 15 – 40% experienced authors Legal rights and issues Check the details to ensure you don’t pay if someone sues.
Royal-es and Advances New authors RoyalGes 10 – 15% advance $2,000 -‐ $6,000 Experienced authors RoyalGes 15 – 40% Advance$6,000+ Tip If you are a big blogger or have a large online presence and network you can demand more than new author rates.
Check legal rights and issues to avoid liability
When Wri-ng Your Book Write in your voice but do not assume readers of your book follow your blog. Be speciﬁc. Books can come from anywhere such as one idea or a series of posts.
To Stay On Track -‐ Set speciﬁc wriGng Gme -‐ Keep a notebook/use notebook app -‐ Be ﬂexible -‐ Take breaks
Edi-ng -‐ Take a few days break -‐ Use someone else -‐ Be prepared for opinions and advice
Who You Deal With -‐ AcquisiGons editor -‐ Editor -‐ Chief editor -‐ MarkeGng personnel -‐ Publicist
Contact Contact will vary greatly during diﬀerent Gmes of the process from almost daily to nothing for weeks. Don’t worry about it.
You are the key to markeGng your book eﬀecGvely
Marke-ng to Media Find out who is in charge of the relevant secGon of the magazine/newspaper/TV show you want to pitch to. Check out their style. Work out an angle that would suit that. Pitch it.
Book Promo-on Things I did: -‐ Contact local media -‐ Blog tour -‐ Give aways -‐ Got acGve on social media -‐ Contact TV shows -‐ A/end events -‐ Book signings -‐ Ask for reviews -‐ Change email signature
Book Promo-on Things publicist did: -‐ Contact all media and did negoGaGons -‐ Mass PR emails -‐ Work on ways to promote your book at events -‐ Pitched it to events -‐ Sent out the giveaway copies
Book Promo-on Other Sugges-ons: YouTube: • Do a reading • An interview a back ground of why you wrote it, what it’s about • A trailer of the book. Book Par-es More eﬀecGve for cookbooks or books you can demonstrate the ideas Public speaking Such as conference, other events or even schools
Mainstream vs. Self Publishing Promo-on -‐ Mainstream get your book into stores easier -‐ Mainstream publishers ofen have more contacts -‐ Many media outlets and book stores do not take self-‐published books seriously
Mainstream vs. Self Publishing Wri-ng and Edi-ng -‐ Self-‐publishing you have to pay someone else to edit -‐ Mainstream publishers ofen have 3 or more people edit your book -‐ Self-‐publishing means no advance to help write the book
Mainstream vs. Self Publishing Other -‐ Self-‐publishing you own all publishing rights to the book -‐ Diﬀerence between the promoGonal work required between mainstream and self-‐publishing is negligible -‐ Self-‐publishing means there is no pressure to ﬁnish
Print vs. eBook -‐ Print books can help bring awareness to your brand/blog -‐eBooks make more money (if promoted well)