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From Blog to Book by Kylie Ofiu


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From Blog to Book by Kylie Ofiu

  1. 1.  Twi/er:  @kylieofiu  Facebook:  KylieOfiu  
  2. 2. Blog  to  Book  Prepara-on  -­‐  Top  10  posts    -­‐  Write  something  that  would  make  a  good  book      -­‐  Be  easy  to  contact    -­‐  Be  social    -­‐  Grow  your  network  
  3. 3. Pitching  Your  Book  -­‐  Book  overview    -­‐  Contents  outline    -­‐  Blog  staGsGcs    -­‐  Networks  you  are  affiliated  with  
  4. 4. Book  Contract  –  What  To  Look  For   The  publishing  rights     First  Published   All  Published  Rights   Secondary  Rights   Royalty  percentage     10  –  15%  new  authors     15  –  40%  experienced  authors   Legal  rights  and  issues   Check  the  details  to  ensure  you   don’t  pay  if  someone  sues.  
  5. 5. Authors  need  to  be  tough   negoGators  
  6. 6. Royal-es  and  Advances  New  authors    RoyalGes  10  –  15%    advance  $2,000  -­‐  $6,000      Experienced  authors    RoyalGes  15  –  40%    Advance$6,000+  Tip  If  you  are  a  big  blogger  or  have  a  large  online  presence  and  network  you  can  demand  more  than  new  author  rates.  
  7. 7. Check  legal  rights  and  issues  to  avoid  liability  
  8. 8. When  Wri-ng  Your  Book  Write  in  your  voice  but  do  not  assume  readers  of  your  book  follow  your  blog.  Be  specific.  Books  can  come  from  anywhere  such  as  one  idea  or  a  series  of  posts.  
  9. 9. To  Stay  On  Track  -­‐  Set  specific  wriGng  Gme  -­‐  Keep  a  notebook/use  notebook  app  -­‐  Be  flexible  -­‐  Take  breaks  
  10. 10. Edi-ng  -­‐  Take  a  few  days  break  -­‐  Use  someone  else  -­‐  Be  prepared  for  opinions  and  advice  
  11. 11. Who  You  Deal  With  -­‐  AcquisiGons  editor  -­‐  Editor  -­‐  Chief  editor   -­‐  MarkeGng  personnel   -­‐  Publicist  
  12. 12. Contact  Contact  will  vary  greatly  during  different  Gmes  of  the  process  from  almost  daily  to  nothing  for  weeks.  Don’t  worry  about  it.    
  13. 13. You  are  the  key  to  markeGng   your  book  effecGvely    
  14. 14. Marke-ng  to  Media    Find  out  who  is  in  charge  of  the  relevant  secGon  of  the  magazine/newspaper/TV  show  you  want  to  pitch  to.      Check  out  their  style.      Work  out  an  angle  that  would  suit  that.      Pitch  it.  
  15. 15. Book  Promo-on    Things  I  did:  -­‐  Contact  local  media  -­‐  Blog  tour  -­‐  Give  aways       -­‐  Got  acGve  on  social  media  -­‐  Contact  TV  shows  -­‐  A/end  events  -­‐  Book  signings  -­‐  Ask  for  reviews  -­‐  Change  email  signature  
  16. 16. Book  Promo-on    Things  publicist  did:  -­‐  Contact  all  media  and  did  negoGaGons  -­‐  Mass  PR  emails  -­‐  Work  on  ways  to  promote  your  book  at  events   -­‐  Pitched  it  to  events  -­‐  Sent  out  the  giveaway  copies  
  17. 17. Book  Promo-on    Other  Sugges-ons:  YouTube:    •  Do  a  reading  •  An  interview  a  back  ground  of  why  you  wrote  it,  what  it’s  about    •  A  trailer  of  the  book.  Book  Par-es    More  effecGve  for  cookbooks  or  books  you  can  demonstrate  the  ideas  Public  speaking  Such  as  conference,  other  events  or  even  schools  
  18. 18. Mainstream  vs.  Self  Publishing  Promo-on  -­‐  Mainstream  get  your  book  into  stores  easier  -­‐  Mainstream  publishers  ofen  have  more  contacts  -­‐  Many  media  outlets  and  book  stores  do  not  take        self-­‐published  books  seriously  
  19. 19. Mainstream  vs.  Self  Publishing  Wri-ng  and  Edi-ng  -­‐  Self-­‐publishing  you  have  to  pay  someone  else  to  edit  -­‐  Mainstream  publishers  ofen  have  3  or  more  people            edit  your  book  -­‐  Self-­‐publishing  means  no  advance  to  help  write  the  book  
  20. 20. Mainstream  vs.  Self  Publishing  Other  -­‐  Self-­‐publishing  you  own  all  publishing  rights  to  the  book  -­‐  Difference  between  the  promoGonal  work  required  between  mainstream  and  self-­‐publishing  is  negligible  -­‐  Self-­‐publishing  means  there  is  no  pressure  to  finish    
  21. 21. Print  vs.  eBook  -­‐  Print  books  can  help  bring  awareness  to  your  brand/blog  -­‐eBooks  make  more  money  (if  promoted  well)  
  22. 22.  Twi/er:  @kylieofiu  Facebook:  KylieOfiu