October 2, 2011           By Lynn Truong, Co-Founder, Wise BreadFINCON11
Slides and notes will be posted on:            wisebread.com/fincon11FINCON11
How do I make (lots of) money from my blog?FINCON11
0                           5                          10                          15                          20         ...
0                                   10                                        20                                          ...
How many are full time bloggers?70605040302010 0           No                   Yes           I plan to soonFINCON11
How much do you make from your site per month?40353025201510 5 0           < $500   $500-$1000   $1000-$2500 $2500-$5000  ...
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Agency Representation: What You’ll Need      •    The right numbers: traffic, demographics, social media reach      •    T...
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Direct Sales: What You’ll Need  •  Media kit/sales page  •  Audience demographicsFINCON11
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Direct Sales: What You’ll Need  •    Media kit/sales page  •    Audience demographics  •    Rate card  •    Brag sheet  • ...
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Display Ad Networks:              Choose Quality over Quantity  •    Floor/min CPM  •    Review and easily remove ads  •  ...
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Affiliate Ad NetworksFINCON11
Affiliate Marketing: A Lot to Like  •    Low barrier to entry  •    Targeted traffic vs. lots of traffic  •    Start makin...
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Products: Package Information  •    Ebooks  •    Courses  •    Premium content  •    Newsletters  •    Private forums  •  ...
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Freelancing: Beyond Your Blog  •    Writing opportunities – beyond other PF blogs  •    Speaking  •    Consulting  •    Bo...
FINCON11
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Advanced Monetization Strategies by Lynn Truong

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Advanced Monetization Strategies by Lynn Truong

  1. 1. October 2, 2011 By Lynn Truong, Co-Founder, Wise BreadFINCON11
  2. 2. Slides and notes will be posted on: wisebread.com/fincon11FINCON11
  3. 3. How do I make (lots of) money from my blog?FINCON11
  4. 4. 0 5 10 15 20 25 30 35 40 45 50 FINCON11 Display/Adsense Text LinksAffiliate Marketing Sponsored Posts Freelance Writing Consulting Products How are other bloggers making money? revenue Speaking Larget source of
  5. 5. 0 10 20 30 40 50 60FINCON11 AdsenseCommission Junction Flex Offers Amazon Associates Linkshare Google Affiliate Escalate Share A Sale MySavings BlogHer Chitika NCS Reporting Consumer Track Pepperjam Lifetime Moms Burst What ad networks are they using? Kontera Advertising BlogAds Investing Channel Glam
  6. 6. How many are full time bloggers?70605040302010 0 No Yes I plan to soonFINCON11
  7. 7. How much do you make from your site per month?40353025201510 5 0 < $500 $500-$1000 $1000-$2500 $2500-$5000 $5000+FINCON11
  8. 8. FINCON11
  9. 9. FINCON11
  10. 10. Agency Representation: What You’ll Need •  The right numbers: traffic, demographics, social media reach •  Time: to pitch every. single. inquiry. •  Time: bigger campaigns = higher maintenance clients •  Time: to report what you delivered •  Flexibility: campaigns are unpredictableFINCON11
  11. 11. FINCON11
  12. 12. Direct Sales: What You’ll Need •  Media kit/sales page •  Audience demographicsFINCON11
  13. 13. FINCON11
  14. 14. Direct Sales: What You’ll Need •  Media kit/sales page •  Audience demographics •  Rate card •  Brag sheet •  Pitch custom campaignsFINCON11
  15. 15. FINCON11
  16. 16. Display Ad Networks: Choose Quality over Quantity •  Floor/min CPM •  Review and easily remove ads •  Default/pass through networks •  ContextWeb, Tribal Fusion, Six Apart, Casale MediaFINCON11
  17. 17. FINCON11
  18. 18. FINCON11
  19. 19. Affiliate Ad NetworksFINCON11
  20. 20. Affiliate Marketing: A Lot to Like •  Low barrier to entry •  Targeted traffic vs. lots of traffic •  Start making money fast •  Unlimited niches •  Passive income potentialFINCON11
  21. 21. FINCON11
  22. 22. FINCON11
  23. 23. Products: Package Information •  Ebooks •  Courses •  Premium content •  Newsletters •  Private forums •  AppsFINCON11
  24. 24. FINCON11
  25. 25. Freelancing: Beyond Your Blog •  Writing opportunities – beyond other PF blogs •  Speaking •  Consulting •  Book deals •  Media personalityFINCON11
  26. 26. FINCON11

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