Keep Your Physical Therapy Website A Success With This Checklist
Keep Your Physical Therapy Website A Success With This Checklist It doesn’t take a rocket scientist to understand that every business should have a web presence. Years ago, all it took to have a successful physical therapy practice was a sign out front, a strong referral base and an advertisement in the Yellow Pages. Now, it is absolutely essential to have a powerful website that will grab your visitors attention and persuade them to act. Here are some great tips to beef up the web presence of your physical therapy website and increase the profitability of your physical therapy business.
Keep Your Content FreshThere is nothing more detrimental to physical therapists than having outdatedinformation on their websites. Visitors surely don’t want to see old services or contentthat are no longer relevant or being offered by your practice. Neglecting the contenton your site could also have visitors who would have become patients thinking thatyou are no longer in business. You should take a hard look at your physical therapywebsite every month to ensure that all of the information and services you offer areup to date.Get SEO ASAPAs physical therapists, we know exactly what we need to do clinically when treatingpatients. However, most of us are completely lost when it comes to building a websiteand creating content that will make your physical therapy office rank high among thesearch engines for your local area. Let’s face it, the competition for patient refferals inthe physical therapy field is becoming fierce on a local level. You will need high qualitycontent that is search engine optimized for your website and that targets your specificpatient population that you treat in your clinic. The content must be absolutelyoriginal or the search engines will not consider your website as a site that providesvalue or seen as an authority site. You might need to hire a professional writer tocreate your content. However the cost will be well worth the increase of traffic to yourphysical therapy website and help to grow your business.
Clean Up Your ActThey say that a picture paints a thousand words but if the pictures on your physicaltherapy website are grainy or old, it’s time to break out the camera. It’s best to updateyour photos regularly. Potential clients or patients like to get a bit of a preview of thefacilities and the people working at your physical therapy office. This makes themmore comfortable when they come in for their first appointment. Be sure that thepictures are high resolution and portray your business in the absolute best light. Thiswill improve the image of your web presence and make visitors want to make anappointment at your physical therapy office.Make the Most of MediaAlthough pictures are a great way to allow your visitors to preview your physicaltherapy facility and your staff, they can be a bit boring. Most successful physicaltherapists have begun to embrace other forms of media for their websites. You canhook your visitors as soon as they get to your site with a killer video about yourservices and a virtual tour of the office. Podcasts and slideshows are also helpful. Thekey to making media work for you is to make the visitor feel like they have a personalconnection with your office and staff. This will make them want to pick up the phoneand call to schedule an appointment.
Improve Your Social StandingMore and more business owners are recognizing the importance of using social mediato market their services and products. The use of Facebook, LinkedIn, Google + andtwitter are essential for growing your physical therapy practice and keeping yourbusiness in the front of their minds. I won’t suggest doing this all by yourself as youmay already know, social media can be a huge time suck! However hiring the rightpeople or even training some of your office staff in delivering effective communicationthrough your social media outlets can prove to be beneficial to your physical therapypractice in the long run. There are a lot of social media tools that can help integrateconversations on your website and social media outlets and encourage visitors to getinvolved in those conversations and call you for an appointment.Keep It Short and SweetThe content on your website can either make or break your web presence. There are alot of physical therapists who simply put as much information as possible on eachpage. This is a bad idea. When a physical therapy website bombards the visitors withtoo much information, the visitors tend to click the back button and find anotherwebsite. This could be costing you a potential referral or client. People want to be ableto click on the page with the information that they are looking for and act on it. Thecontent on your site should be informative but short and to the point unless you areposting articles on your website. Keep your content short and your visitors will haveyour phones ringing off the hook.
Puff Out Your ChestBragging is never a good thing but you really must let your visitors know why theyshould choose your physical therapy office over your competitors. The “About Us”page is the perfect place to show off your education and that of your staff. Yourcredentials will improve your visitor’s ability to trust you and cause them to act.Also having a testimonial page helps build trust among those who are not familiarwith your physical therapy practice. On this page you can have video or writtentestimonials of some of your past clients or patients and have them tell their story ofhow great it was to come into your physical therapy practice and be treated by yourstaff.Fast Is Better Than FuriousPeople who are searching for physical therapists online have very short attentionspans. If your physical therapy website takes time to load, they will be aggravated andclick the back button in search of another office in your area. You need to make surethat your site loads quickly and is error free. Get rid of any flash or animated intros.They are no longer effective and can hinder your users experience visiting your site.The size of the images and other media files can cost your visitors time if they take along time to load. It is of the utmost importance that you ensure that your webpresence is optimized for quick loading.
Smooth SailingEvery physical therapy website owner should make sure that their web presence iseasy to navigate. Confusing your visitors will only cause them to go to yourcompetitor’s website. Of course, you know how to locate all of the information onyour own site but you should take a look at your web presence through the eyes ofyour visitors. Be sure that your navigation menu is easy to find and that it workswithout any glitches. It might be wise to add a sitemap and a search tool to make iteasier for your visitors. The simpler it is for people to find the information that theyneed, the higher the chance of them calling your physical therapy office for services.Out With the OldAt some point, nearly everybody has tried to access a website that had Flash fromtheir phone. It takes too long on the typical computer, let alone trying to get it to loadon a Smartphone, iPhone or iPad. Flash is a thing of the past so kick it to the curb andmake room for HTML5 and other forms of new technology that provide quicker accessto your physical therapy website.
Going MobileIn the United States, nearly ninety percent of adults and over half of all teenagers havecell phones with internet capability. You simply must ensure that your physical therapywebsite can be accessed easily by cell phone and smart phone users. Depending uponyour web hosting service, you might need to create mobile apps for access to yourwebsite content. I will go in detail in a later blog post on developing mobile strategiesfor your physical therapy website so make sure you connect with me onFacebook, Twitter, LinkedIn or via email with the links at the bottom right of thiswebsite.Reel Them InThe most widely forgotten yet incredibly important thing that physical therapistsforget on their websites is the call to action. The information that you provide just isn’tenough to make people run to the phone to make an appointment. They are lazy andthey want you to tell them what to do next. You simply must tell them what they needto do and the funny thing is that if the site is credible, most visitors will actually makethe call. Just tell them what they need to do and they will come through. Hope youfound this helpful. Please pay it forward and share on your favorite social networkwith any of the links above or below this post.
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