Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

1,862 views

Published on

Published in: Sports, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,862
On SlideShare
0
From Embeds
0
Number of Embeds
606
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

  1. 1. London February 6th 2014
  2. 2. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. Premier League on going season review 4. Case study: Impact of UEFA’s Financial Fair Play 5. Conclusions 6. Annexes 2
  3. 3. ABOUT SOCCEREX TRANSFER REVIEW MISSION CONTENT Soccerex Transfer Review by Prime Time Sport provides since 2009 (originally established as Football Transfer Review) relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs • 2 releases published every year, related to Summer and Winter transfer windows • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest 3
  4. 4. TECHNICAL SHEET SPECIFICATIONS TEAM • Data included refer to main divisions of top 5 European leagues ( Liga BBVA, Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts. • Year to year comparisons refer to winter market only, unless otherwise indicated • Includes transfers that took place until January 31st 2014 • Transfer figures are gross of commissions or revenue share with other stake holders • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan) • “Top European teams”: fix group of teams that according to Prime Time Sport are the most important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City, Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich). • On going season review and European Football Table have been produced mainly with 1st half of the season at top 5 European leagues (except where otherwise indicated) • Neymar move from Santos to FC Barcelona has been kept at 57,1mio€ transfer fee, as officially described by FC Barcelona • Sales of players (or stakes of economics rights) to investment funds are not considered by the report • • • • • Director: Esteve Calzada Head of content: Bruno Batlle Coordinator: Aleix Piqué Analyst: Jaume Majó Event hosting: ESADE Business School 4
  5. 5. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. Premier League on going season review 4. Case study: Impact of UEFA’s Financial Fair Play 5. Conclusions 6. Annexes 5
  6. 6. WINTER 2014 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES 1. Review Top 5 European leagues 2. Premier League 6
  7. 7. BACKGROUND  Summer transfer window was the busiest in history, with top 5 European leagues having increase expenditure by 40% to 2,1bio  UEFA Financial Fair Play mechanism, which will not allow to participate in European competitions the teams with more than 45mio€ of accumulated losses during 3 seasons until 2014/15, affects transfer decisions and increase revenue generation needs at top European clubs  Wide availability in the market of free players as a result of continued reduction of the number of players in the squads  New TV contracts in place at English Premier League as of this season increase purchasing capacity of its sides in more than 50%  In England, Manchester United tough season on the pitch required action in terms of bringing a world class midfielder  Top Premier League have been signing young talent in recent years that need to gain experience in lower profile teams and leagues  In Spain, the difficulty to further grow revenues affecting the majority of clubs, along with new regulations imposed by CSD (government sports body) and LFP (Spanish professional league) result in a more strict control of the expenditure in new players 7
  8. 8. TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES Mio€ 491 -4,3% 328 271 303 290 2012/13 2013/14 112 2008/09 2009/10 2010/11 2011/12 European teams have invested a total of 290mio€ in player transfers at winter window, down 4,3% vs previous season. Investment has now been stable for 3 consecutive years 8
  9. 9. WINTER TRANSFER WINTER VS SUMMER- TOTAL EUROPE Mio€ Winter Summer 2.154 1.713 1.855 1.723 1.322 328 2008/09 491 112 2009/10 2010/11 1.544 271 303 290 2011/12 2012/13 2013/14 Winter transfer window continues to be a complement to investment taking place in the summer. This January it represented only 13,5% of amount spent in summer 2012 9
  10. 10. COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES Mio€ +32,3% 2.041 1.967 1.813 2008/09 2009/10 2010/11 1.994 1.847 2011/12 2012/13 2.444 2013/14 Combined investment of summer (the main driver) and winter in top 5 European leagues was in excess of 2,4bio€, up 32% vs last season and record high ever 10
  11. 11. WINTER WINDOW EXPENDITURE BY LEAGUE Mio€ 2009/10 2010/11 2011/12 2012/13 2013/14 268 +0,3% 146150 120 +52% 82 53 54 29 17 15 21 77 45 91 -54% 56 52 42 +0,6% 33 33 13 8 English Premier League lead once again investment in Europe -52% of the total, the highest ever- followed by French League 1. Spending at Italian Serie A droped 54% while La Liga continues at the bottom for one more year 11 -0,2% 32 7 12 12
  12. 12. COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES Mio€ 2009/10 2010/11 2011/12 2012/13 2013/14 881 763 703 635 542 539 445 447 478 426 444 428 400 367 262 248 247 155 294 243 271 291 213 203 140 Investment by Premier League sides was the highest ever and approaches 1bio€, as a result of yet another increase in TV revenues. For second year in a row, Spanish La Liga is the fourth European league in terms of total investment (summer plus winter) in signings 12
  13. 13. CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2013/14 % of total summer + winter 86,7% 78,6% 57,1% 62,8% 49,8% TOP 4 73,2% 61,2% TOP 2 28,7% 38,2% 39,2% Premier League has the smallest concentration as top 2 teams (Chelsea & Tottenham) account for 28,7% of total and top 4 for 49,8% (+ManCity and ManU). On the opposite side, Ligue 1 (PSG and Monaco make 73,2%) and La Liga (Real Madrid and FCB 61,2%) are the most polarized tournaments 13
  14. 14. SIGN-UPS BY LEAGUE 95 Nº. of players Loans Total 257 -14% 46 Signings 51 49 30 38 37 36 18 21 11 9 20 26 27 Total number of sign-ups in Europe was down 14% to 257. For the season in a row, Italian Serie A registered the highest number of signings (95). Loans and free transfers continue to represent a significant portion of the transactions 5th 14
  15. 15. PLAYER EXITS BY LEAGUE Nº. of players 212 Loans Signings 163 134 83 51 49 51 24 27 45 44 32 13 21 23 15
  16. 16. NET ARRIVALS VS EXITS BY LEAGUE Nº. of players -11 -4 -8 -15 -12 -9 -3 -7 -11 -15 -6 -7 -34 -35 -40 -75 -83 -92 -97 -177 Winter 2010/11 Winter 2011/12 Winter 2012/13 Winter 2013/14 For the 5th consecutive season, all leagues have experimented a net decrease in the number of players, as teams are reducing players payroll. Premier League had the highest net decrease, which has been growing for 4 consecutive years 16
  17. 17. TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE Mio€ 52,8 45,0 25,0 18,2 Chelsea Man.United PSG 18,0 17,0 16,8 16,3 15,2 14,0 Galatasaray Zenit Wolfsburgo Inter Hull City Fulham Napoli Sale of Mata to ManU helped Chelsea top again a spending table after signing Matic, Zouma and Salah, closely followed by ManU. No Spanish nor German teams in the top 10 17
  18. 18. TOP EUROPEAN TEAMS INVESTMENT RANKING 2010-11 2011-12 Mio€ 2012-13 88,5 2013-14 52,8 45,0 38,0 37,0 31,5 25,0 23,9 20,0 13,9 18,1 16,8 11,8 5,0 3,8 10 7,4 0,6 17,0 14,5 3,5 3,0 2,8 7 top European teams (AC Milan, Arsenal, Real Madrid, Juventus, ManCity, Bayern and FC Barcelona) did not spent any cash on transfer fees. For ManCity, Bayern and FC Barcelona it was for the 3rd consecutive winter transfer window 18
  19. 19. TOP 10 TEAMS IN PLAYER SALES VALUE Mio€ 62,0 25,0 Chelsea Newcastle 25,0 Benfica 22,0 19,6 18,0 Olympiakos Saint-Étienne Rubin Kazan 17,2 Lazio 16,0 Anzhi 13,2 FC Basel 9,5 Lokomotiv Moscow Chelsea is the main protagonist of winter window, topping both spending and sales tables. Another Premier League side –Newcastle- and Benfica follow after selling Cabaye and Matic 19
  20. 20. RANKING TOP EUROPEAN TEAMS IN PLAYER SALES 2010-11 2011-12 Mio€ 2012-13 2013-14 62,0 19,3 16,5 15,0 5,0 4,0 4,5 7,0 0,2 22,5 3,0 1,8 20,0 4,0 4,7 0,6 3,3 3,7 4,5 7,0 7,5 3,0 Besides Chelsea, the only top club with sales activity was FC Barcelona (Sanabria to Italian side Sassuolo) 20
  21. 21. TEAMS WITH HIGHEST NUMBER OF NEW PLAYERS Players 12 11 8 7 7 6 6 6 5 Sassuolo Parma Chievo Fulham AS Roma Cardiff City Torino Genoa 5 Valencia Cagliari New signings table was dominated by Serie A sides. Fulham, Cardiff City and Valencia, the only non Italian sides in the top 10 wit 7, 6 and 5 new players respectively 21
  22. 22. TEAMS WITH HIGHEST NUMBER OF PLAYER EXITS Players 40 17 Parma Sampdoria 16 Genoa 15 Chievo 13 Chelsea 12 12 12 11 10 Man. United Roma C.Palace Atalanta Sunderland On top of Italian sides, Chelsea (13), ManU (12) and Crystal Palace (12) were among the sides releasing the highest number of players in Europa 22
  23. 23. TOP 10 MOST EXPENSIVE SIGNINGS SEASON 2013/14 Mio€ 45,0 25,0 25,0 18,0 17,0 15,2 15,0 14,6 13,2 10,0 Mata Matic Cabaye Rondon De Bruyne Mitroglou Hernanes Zouma Salah Traoré Juan Mata signing by ManU for 45mio€ was the most expensive of the winter, followed by Matic and Cabaye (both 25 mi€). 5 of 10 most expensive moves had Chelsea involved, either selling or buying 23
  24. 24. TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 5 YEARS 2009-10 Mio€ 2010-11 58,5 2011-12 2012-13 45,0 41,0 2013-14 37,0 35,0 30,0 Torres Mata Carroll Dzeko Willian 26,5 David Luiz Luis Suárez 25,0 25,0 Matic Cabaye 21,5 Bent Mata, Matic and Cabaye join historical top 10 of most expensive transfers in a winter window, which is still topped by Fernando Torres move to Chelsea for 58,5mio€. 8 out of 10 most expensive winter signings ever, conducted by Premier League sides 24
  25. 25. CLUB INVESTMENT RANKING 2013/14 (SUMMER + WINTER) Winter Mio€ Summer 182,5 177,7 11,5 135,9 130,6 121,8 25,0 106,5 52,8 182,5 14,0 166,2 121,8 110,9 77,8 100,9 68,7 67,4 67,0 67,4 67,0 2,5 106,5 86,9 66,2 Real Madrid was the side with highest combined investment (summer + winter) of season 2013/14 with 182mio€, even if not spending in winter, followed by Monaco (178), PSG (136), Chelsea (131) and Tottenham (122). ManCity, Napoli, AS Roma, Dinamo Moscow and Shaktar complete top 10 25
  26. 26. WINTER 2014 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES 1. Review Top 5 leagues 2. Premier League 26
  27. 27. PREMIER LEAGUE PLAYER SIGNINGS INVESTMENT TRACK RECORD Mio€ 268 202 187 146 111 97 66 53 88 90 95 150 12/13 13/14 82 52 29 99/00 00/01 01/02 02/03 03/0 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 Premier League sides invested 150mio€ at winter transfer window, in line with previous year and only the 4th highest ever as main portion was spent in the summer 27
  28. 28. WINTER VS SUMMER TRANSFER WINDOWS- PREMIER LEAGUE Mio€ 731 570 617 553 510 Summer Winter 435 268 187 82 29 2008-09 2009-10 2010-11 2011-12 146 150 2012-13 2013-14 Winter transfer window continues to be a complement to investment activity that takes place in the summer. This season it represented 20,5% of amount spent in summer 2012 28
  29. 29. COMBINED SIGNINGS INVESTMENT SUMMER + WINTER - PREMIER LEAGUE Mio€ +15% 757 703 881 763 635 539 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 Total investment of Premier League teams during season 2013/14 was up 15% to 881mio€, the highest amount in history, yet not reflecting the full increase in TV rights contracts 2013/16 (+55%) 29
  30. 30. PREMIER LEAGUE INVESTMENT IN SIGNINGS BY TEAM Mio€ 52,8 2011/12 45,0 2012/13 2013/14 25,7 25,5 25,0 22,2 13,9 16,3 15,4 15,2 11,8 8,9 4,3 1,1 0,1 12,0 10,5 7,3 7,2 3,52,0 1,3 0,8 2,5 10,0 6,8 5,3 2,3 0,8 3,4 2,8 5,0 2,9 0,2 Chelsea and ManU signings accounted for 65% of total Premier League investment in transfers. Hull City (16,3mio€), Fulham (15,2), Crystal Palace (8,9), Sunderland (7,3), Cardiff (2,5) and Everton (2) were the other teams investing. As much as 12 EPL sides did not splah any cash in transfer fees 30
  31. 31. TOP 10 SIGNINGS PREMIER LEAGUE WINTER 2014 Mio€ 45,0 25,0 15,2 14,6 13,2 8,5 7,8 3,7 Mata Matic Mitroglou Zouma Salah Long Jelavic 3,7 3,7 Scocco Bridcutt Hennessey Mata (45mio€), Matic (25), Mitroglou (15,2), Zouma (14,6), Salah (13,2), Long (8,5), Jelavic (7,8), Scocco (3,7), Bridcutt (3,7) and Hennessey (3,7) where the most expensive signings at winter window in the EPL 31
  32. 32. TOP 10 MOST EXPENSIVE WINTER SIGNINGS – PREMIER LEAGUE Mio€ 58,5 45,0 41,0 37,0 30,0 F.Torres Mata Carroll Dzeko 26,5 David Luiz Luis Suarez 25,0 Matic 21,5 21,0 20,0 D. Bent Anelka Reyes 32
  33. 33. ACCUMULATED 5 YEAR SPENDING OF TEAMS- PREMIER LEAGUE Mio€ 180,9 93,8 61,8 47,3 46,5 40,9 27,1 Chelsea Liverpool Man. United Man. City Newcastle Aston Villa Sunderland 24,3 Hull City 17,6 16,9 Tottenham Fulham Chelsea is the driving force of winter transfer window in the last 5 years, monopolizing both total expenditure (181mio€) and sales (82). Teams involved in transfers of Juan Mata, Torres and Andy Carrol (Chelsea, Liverpool, ManU and Newcastle) dominate both expenditure and income rankings *Summer window not included 33
  34. 34. PLAYERS SALES VALUE PREMIER LEAGUE Mio€ 150,1 115,1 62,1 57,8 28,5 2009/10 2010/11 2011/12 2012/13 2013/14 Premier League sides sold players for 115mio€ in winter transfer window, up 200% vs previous year. As a result, net investment in winter was down to 35mio€ (-60% vs last year) 34
  35. 35. NET INVESTMENT PREMIER LEAGUE Mio€ 118 88 35 20 1 2009/10 2010/11 2011/12 2012/13 2013/14 35
  36. 36. PLAYER SALES VALUE BY TEAM- PREMIER LEAGUE Mio€ 62 2011/12 2012/13 2013/14 25 20,0 15,0 11,8 8,0 5,0 8,5 9,0 7,9 6,7 7,8 5,3 1,3 4,1 3,7 3,5 0,4 4,7 5,8 5,8 1,5 2,5 1,7 Besides Chelsea and Newcastle high impact sales (Mata and Cabaye), WBA (8,5mio€), Tottenham (7,9), Everton (7,8) and Cardiff (3,5) have also cashed in from player sales. As much as 14 Premier League sides did not generate any revenue from winter player sales 36
  37. 37. ACCUMULATED 5 YEAR PLAYER SALES- PREMIER LEAGUE Mio€ 82,0 74,0 71,3 24,7 Chelsea Newcastle Liverpool 24,4 23,0 Man. City Sunderland Tottenham 18,9 Everton 16,2 C.Palace *Summer window not included 37 14,0 WBA 9,2 Stoke City
  38. 38. NUMBER OF SIGN-UPS PREMIER LEAGUE Nº of players 57 57 51 52 47 Loans 19 16 15 Signings 21 21 12 Signings 0€ 13 Signings 0€ 38 12 Signings 0€ 4 Signings 0€ 41 37 26 2009/10 9 Signings 0€ 2010/11 2011/12 30 2012/13 2013/14 A total of 51 players were signed by Premier League sides in January, of which 25 were on loan (21) or as free agents (4). Percentage of players arriving on loan has grown from 29% to 41% 38
  39. 39. NUMBER OF PLAYER EXITS- PREMIER LEAGUE Nº of players 151 Loans Signings 156 144 134 117 112 116 108 36 44 51 31 35 2009/10 2010/11 2011/12 2012/13 2013/14 83 86 A total of 134 players were released by Premier League sides in January, of which 83 (62%) were on loan. As an average, each team released almost 7 players 39
  40. 40. NET SIGN-UPS VS EXITS- PREMIER LEAGUE Nº of players 2009/10 Loans 2010/11 -5 3 2011/12 5 2013/14 2012/13 -7 -21 Signings -65 -97 -92 -62 -97 -70 -94 -83 -87 -104 Just like it happened at the other top European leagues, Premier League sides took advantage of winter transfer window to reduce the number of players in their squads, resulting in a total reduction of 83 players 40
  41. 41. SIGN-UPS BY TEAM- PREMIER LEAGUE Nº of players 2011/12 7 7 6 5 5 5 5 44 4 3 3 2 2013/14 6 5 44 2012/13 7 2 4 4 4 3 4 3 3 2 2 1 1 2 3 2 222 33 3 2 3 2 1 4 2 11 1 1 1 22 1 Fulham was the most active signing team by bringing a total of 7 players, followed by Cardiff with 6. In terms of player exists, Chelsea (13), ManU (12) and Crystal Palace (12) lead the table with massive number of loans. ManCity, Tottenham, Liverpool and Southampton were the only sides not signing any new players 41 41
  42. 42. PLAYER EXITS BY TEAM- PREMIER LEAGUE Nº of players 16 2011/12 2012/13 2013/14 15 13 11 13 12 11 11 12 12 11 10 12 12 11 11 10 9 9 8 10 9 8 7 7 7 6 7 6 5 5 6 6 6 6 55 5 5 6 55 5 44 3 6 44 3 3 4 4 4 4 3 2 1 42 2 2
  43. 43. NET SIGN-UPS VS EXITS BY TEAM- PREMIER LEAGUE Nº of players 2 0 -1 -2 -2 -2 -2 -2 -3 -3 -4 -5 -5 -6 -6 -7 -7 -8 -9 -11 43
  44. 44. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. Premier League on going season review 4. Case study: Impact of UEFA’s Financial Fair Play 5. Conclusions 6. Annexes 44
  45. 45. RANKING USAGE OF NEW PLAYERS 2013/14 %Players* 1/1 100% 8/11 73% 2/3 3/5 67% 2/4 60% 4/8 4/8 3/7 50% 50% 50% 3/7 2/5 3/8 3/8 5/14 3/9 2/6 2/7 2/7 43% 43% 40% 3/16 38% 38% 36% 33% 31% 29% 29% 19% 0/2 0/5 0% 0% Only 39% of players (55 out of 140) that joined Premier League last summer have played more than half of the minutes. Newcastle, Hull, Southampton and ManCity, the sides using more intensively the new signings * % players signed or on loan in summer 2013-14 that played more than 50% of minutes until match day 22 45
  46. 46. PARTICIPATION OF TOP 10 EUROPEAN SIGNINGS 2013/14 %Minutes 87% 79% 76% 72% 72% 72% 65% 46% 44% 34% Fernandinho Higuaín Özil Cavani Falcao James Neymar Bale Götze 33% Willian Illarramendi Fernandinho has become the most profitable player from top 10 most expensive of last summer. Higüain and Özil also among most profitable. On the opposite side, Willian and Illarramendi. Bale, the most expensive player ever, has participated in only 46% of the minutes Only top 10 most expensive players. Minutes played until match day 19 46
  47. 47. PARTICIPATION OF TOP 10 PREMIER LEAGUE SIGNINGS 2013-14 %Minutes 84% 76% 75% 73% 67% 52% 40% 33% 23% 17% 4% Fernandinho Soldado Özil Paulinho Negredo Sakho Willian Schürrle Fellaini Lamela Jovetic Manchester City has both the most and least used of most expensive signings of the year. Willian, Schürrle, Fellaini and Lamela, among least profitable signings Only top 10 most expensive players. Minutes played until match day 22 47
  48. 48. RANKING FIELD PLAYERS WITH HIGHEST PARTICIPATION % minutes played* 100% 100% 100% 100% 100% 99% Terry Caulker Jedinak Shawcross Dawson Coleman 99% 99% Henderson Whittingham 99% N'Zonzi John Terry is one of the 5 field players that played all minutes at Premier League so far. Jedinak, the only non defender of the 5 * % minutes played until match day 22 of Premier League 2013/14 48 97% Huddlestone
  49. 49. RANKING TEAMS WITH HIGHEST NUMBER OF FIX PLAYERS* Nº. of key players* 10 7 7 7 7 7 7 5 5 5 5 5 5 5 West Ham WBA Tottenham Swansea Norwich City Fulham Chelsea Stoke City Hull City Southampton Liverpool Arsenal Crystal Palace Cardiff City Newcastle Everton Aston Villa 4 4 4 Man.United 7 Sunderland 10 Man.City 10 Aston Villa, Everton and Newcastle are the sides with most stable line-up: 10 of its players have participated in more than 70% of the minutes. ManU, ManCity and Chelsea are the top teams with highest player rotation * Fix players: have played more than 70% of minutes until match day 22 of Premier League 2013/14 49
  50. 50. NUMBER OF PLAYERS* FIELDED BY TEAM Nº. of players* 28 27 26 26 25 25 25 25 24 24 24 23 23 23 23 23 Man.City Norwich City Liverpool Arsenal Aston Villa Chelsea Southampton Cardiff City Stoke City Hull City C.Palace Everton Man.United West Ham WBA Tottenham Sunderland Fulham 22 Fulham is the team that has fielded most different players so far (28). Newscastle and Swansea fielded 22 different players only * Fix players: have played more than 70% of minutes until match day 22 of Premier League 2013/14 50 22 Swansea 26 Newcastle 26
  51. 51. PARTICIPATION OF HOME GROWN PLAYERS BY TEAM Nº. of players* 8 6 6 6 6 5 5 4 3 2 2 2 2 1 1 1 1 1 1 0 ManU is still the side fielding the largest number of home grown players (8 so far). On the opposite side, Hull City is the only premiership team not having fielded any home grown player * Home grown players that participated with at least 1 minute unitl match day 22 of Premier League 2013/14 51
  52. 52. PARTICIPATION OF HOME GROWN PLAYERS EUROPE Nº. of players* 16 8 8 8 6 5 5 5 4 3 3 3 2 2 2 FC Barcelona is well ahead other European teams in terms of home grown players utilization (among those in the top 3 positions of their leagues). No premiership teams in the first positions * Home grown players that participated with at least 1 minute unitl match day 19 Calculation among top 3 table positions at each of top 5 leagues 52
  53. 53. AVERAGE % OF POINTS TOP 3 POSITION TABLE % of points 85,97% 80,70% 76,47% 73,10% 71,93% Premier League is the most competitive league so far during season 2013/14 (top 3 teams have collected 71,9% of the points in average). On the opposite side, La Liga top 3 teams have collected 86% of the points Table after completion of 1st half of each domestic league 53
  54. 54. AVERAGE GOALS SCORED: TOP 10 IN EUROPE Average goals favor Total Pt Played W D L Gf Ga Avge Gf 1 Man.City 41 19 13 2 4 54 21 2,84 2 FC Barcelona 50 19 16 2 1 53 12 2,79 3 R.Madrid 47 19 15 2 2 53 21 2,79 4 B.Munich 47 17 15 2 0 44 9 2,59 5 At.Madrid 50 19 16 2 1 47 11 2,47 6 Juventus 52 19 17 1 1 46 12 2,42 7 PSG 44 19 13 5 1 44 13 2,32 8 Liverpool 36 19 11 3 5 44 23 2,32 9 B.Dormund 32 17 10 2 5 38 20 2,24 10 SSC Napoli 42 19 13 3 3 41 20 2,16 Manchester City is top scoring side in Europe, with an average of 2,84 goals per game, just ahead of Real Madrid and FC Barcelona (2,79). The Citizens home average is even better with 3,80 goals per game, the highest in Europe in recent years Table after completion of 1st half of each domestic league 54
  55. 55. GOAL PROFITABILITY: TOP 10 IN EUROPE Goal profitability Total Pt Played W D L Gf Ga Goal prof 1 Lille 40 19 12 4 3 22 8 1,82 2 Tottenham 34 19 10 4 5 22 24 1,55 3 Crystal Palace 16 19 5 1 13 12 28 1,33 4 AS Mónaco 41 19 12 5 2 31 13 1,32 5 UD Levante 23 19 6 5 8 18 27 1,28 6 Nizza 23 19 7 2 10 18 25 1,28 7 Guingamp 24 19 6 6 7 19 19 1,26 8 Stade Reims 29 19 7 8 4 23 21 1,26 9 FC Nantes 29 19 9 2 8 23 17 1,26 25 19 6 7 6 20 24 1,25 10 Toulouse Tottenham (1,55 points per goal) and Crystal Palace (1,33) are in the European top 3 in terms of goal profitability in Europe Table after completion of 1st half of each domestic league 55
  56. 56. AVERAGE GOALS PER GAME BY LEAGUE Goals / game 2009/10 3,14 2,77 2010/11 2011/12 2012/13 2013/14 3,20 2,86 2,90 2,64 2,78 2,85 2,91 2,61 2,74 2,76 2,57 2,35 2,86 2,70 2,83 2,82 2,68 2,49 2,43 2,55 2,58 2,32 2,41 German Bundesliga is the most prolific European league for 4th consecutive season, with record high 3,2 goals per match in average. Premier League has fallen to 4th position for the 1st time (2,68 goals per match, -5% vs previous season) Average after completion of 1st half of each league 56
  57. 57. TOP 10 PLAYERS BY GOAL EFFICACY Minutes x goal 79,2 83,9 85,8 85,8 Uche Kun Agüero 92,7 95,5 Pedro Berardi 99,4 99,9 100,6 Rossi A.Sánchez Messi 66,2 Luis Suárez C.Ronaldo Diego Costa Liverpool’s Luis Suarez achieved the best goals efficacy in Europe by scoring a goal every 66 minutes, close to record rate by Messi at season 2012/13 (scoring every 59 minutes) Goals scored during 1st half of each domestic league 57
  58. 58. SPORTING RESULTS TREND PREMIER TEAMS WITH HIGHEST EXPENDITURE IN SUMMER 2013/14 Team Summer Investment 2011/12 2012/13 (Mio€) League position % points League position % points Tottenham 122 4 57,89 7 59,65 Man.City 107 2 68,42 2 71,93 Chelsea 78 3 63,16 3 70,18 Liverpool 56 9 43,86 5 63,16 Arsenal 45 7 57,89 1 73,68 Southampton 40 17 29,82 9 47,37 Cardiff City 38 16 31,58 Man.United 34 1 80,70 6 59,65 Norwich City 29 10 43,86 14 33,33 Everton 26 5 57,89 4 64,91 Championship Championship s Performance during 1st half of Premier League 58
  59. 59. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. Premier League on going season review 4. Case study: Impact of UEFA’s Financial Fair Play 5. Conclusions 6. Annexes 59
  60. 60. COMBINED REVENUES TOP 11 ELITE TEAMS Mio€ 3.864 3.273 2.859 2.890 2009/10 2010/11 2011/12 2012/13 2013/14 Combined revenues of top European clubs continue to grow and hit yet another record high at season 2012/13 in the verge of 4bio€, fuelling players signing capacity Source: Deloitte Football Money League. PSG not included. Income from player sales not included 60
  61. 61. INVESTMENT IN NEW PLAYERS TOP 11 ELITE TEAMS Mio€ 919 830 702 2009/10 2010/11 749 791 2011/12 2012/13 2013/14 Top 11 European clubs spent almost 1bio€ in player transfers (3rd consecutive year growing), the highest amount ever, showing not sign of limitation from UEFA’s Financial Fair Play regulation Total summer + winter season 2013/14 61
  62. 62. PLAYER SALES AND NET INVESTMENT TOP 11 ELITE TEAMS 502 291 PLAYER SALES 363 350 285 Mio€ 556 328 411 464 441 2011/12 2012/13 NET INVESTMENT 2009/10 2010/11 2013/14 Top European teams did not need to significantly increase income from player sales, and when selling players they normally reinvested the income in bringing new ones Total summer + winter season 2013/14 62
  63. 63. TOP 11 ELITE TEAMS WEIGHT ON TOTAL EUROPE INVESTMENT % 42,2% 41,2% 39,2% 37,6% 2009/10 2010/11 2011/12 37,1% 2012/13 2013/14 The purchasing power continues concentrated in few teams despite Financial Fair Play having come into force Total summer + winter 63
  64. 64. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. Premier League on going season review 4. Case study: Impact of UEFA’s Financial Fair Play 5. Conclusions 6. Annexes 64
  65. 65. CONCLUSIONS STR 2014- WINTER (1 OF 5)  At the second season of the coming into force of UEFA’s Financial Fair Play we can not conclude yet it has helped to reduce the gap between richest and poorest clubs  European teams have invested a total of 290mio€ in player transfers at winter window, down 4,3% vs previous season. Investment has now been stable for 3 consecutive years. Winter transfer window continues to be a complement to investment taking place in the summer. This January it represented only 13,5% of amount spent in summer 2012  Combined investment of summer (the main driver) and winter in top 5 Europeanleagues was in excess of 2,4bio€, up 32% vs last season and record high ever.  English Premier League lead once again investment in Europe -52% of the total, the highest ever- followed by French League 1. Spending at Italian Serie A droped 54% while La Liga continues at the bottom for one more year  Investment by Premier League sides was the highest ever and approaches 1bio€, as a result of yet another increase in TV revenues. For second year in a row, Spanish La Liga is the fourth European league in terms of total investment (summer plus winter) in signings 65
  66. 66. CONCLUSIONS STR 2014- WINTER (2 OF 5)  Premier League has the smallest concentration as top 2 teams (Chelsea & Tottenham) account for 28,7% of total and top 4 for 49,8% (+ManCity and ManU). On the opposite side, Ligue 1 (PSG and Monaco make 73,2%) and La Liga (Real Madrid and FCB 61,2%) are the most polarized tournaments  Total number of sign-ups in Europe was down 14% to 257. For the 5th season in a row, Italian Serie A registered the highest number of signings (95). Loans and free transfers continue to represent a significant portion of the transactions. For the 5th consecutive season, all leagues have experimented a net decrease in the number of players, as teams are reducing players payroll. Premier League had the highest net decrease, which has been growing for 4 consecutive years  Sale of Mata to ManU helped Chelsea top again a spending table after signing Matic, Zouma & Salah, closely followed by ManU. No Spanish nor German teams in the top 10  7 top European teams (AC Milan, Arsenal, Real Madrid, Juventus, ManCity, Bayern and FC Barcelona) did not spent any cash on transfer fees. For ManCity, Bayern and FC Barcelona it was for the 3rd consecutive winter transfer window. Chelsea is the main protagonist of winter window, topping both spending and sales tables. Another Premier League side –Newcastle- and Benfica follow after selling Cabaye and Matic.  Besides Chelsea, the only top club with sales activity was FC Barcelona (Sanabria to Italian side Sassuolo). 66
  67. 67. CONCLUSIONS STR 2014- WINTER (3 OF 5)  New signings table was dominated by Serie A sides. Fulham, Cardiff City and Valencia, the only non Italian sides in the top 10 wit 7, 6 and 5 new players respectively. On top of Italian sides, Chelsea (13), ManU (12) and Crystal Palace (12) were among the sides releasing the highest number of players in Europa  Juan Mata signing by ManU for 45mio€ was the most expensive of the winter, followed by Matic and Cabaye (both 25 mi€). 5 of 10 most expensive moves had Chelsea involved, either selling or buying . Mata, Matic and Cabaye join historical top 10 of most expensive transfers in a winter window, which is still topped by Fernando Torres move to Chelsea for 58,5mio€. 8 out of 10 most expensive winter signings ever, conducted by Premier League sides  Real Madrid was the side with highest combined investment (summer + winter) of season 2013/14 with 182mio€, even if not spending in winter, followed by Monaco (178), PSG (136), Chelsea (131) and Tottenham (122). ManCity, Napoli, AS Roma, Dinamo Moscow and Shaktar complete top 10.  Premier League sides invested 150mio€ at winter transfer window, in line with previous year and only the 4th highest ever as main portion was spent in the summer. 67
  68. 68. CONCLUSIONS STR 2014- WINTER (4 OF 5)  Winter transfer window continues to be a complement to investment activity that takes place in the summer. This season it represented 20,5% of amount spent in summer 2012. Total investment of Premier League teams during season 2013/14 was up 15% to 881mio€, the highest amount in history, yet not reflecting the full increase in TV rights contracts 2013/16 (+55%)  Chelsea and ManU signings accounted for 65% of total Premier League investment in transfers. Hull City (16,3mio€), Fulham (15,2), Crystal Palace (8,9), Sunderland (7,3), Cardiff (2,5) and Everton (2) were the other teams investing. As much as 12 EPL sides did not splah any cash in transfer fees  Mata (45mio€), Matic (25), Mitroglou (15,2), Zouma (14,6), Salah (13,2), Long (8,5), Jelavic (7,8), Scocco (3,7), Bridcutt (3,7) and Hennessey (3,7) where the most expensive signings at winter window in the EPL  Chelsea is the driving force of winter transfer window in the last 5 years, monopolizing both total expenditure (181mio€) and sales (82). Teams involved in transfers of Juan Mata, Torres and Andy Carrol (Chelsea, Liverpool, ManU and Newcastle) dominate both expenditure and income rankings 68
  69. 69. CONCLUSIONS STR 2014- WINTER (5 OF 5)  Premier League sides sold players for 115mio€ in winter transfer window, up 200% vs previous year. As a result, net investment in winter was down to 35mio€ (-60% vs last year)  Besides Chelsea and Newcastle high impact sales (Mata and Cabaye), WBA (8,5mio€), Tottenham (7,9), Everton (7,8) and Cardiff (3,5) have also cashed in from player sales. As much as 14 Premier League sides did not generate any revenue from winter player sales  A total of 51 players were signed by Premier League sides in January, of which 25 were on loan (21) or as free agents (4). Percentage of players arriving on loan has grown from 29% to 41%. A total of 134 players were released by Premier League sides in January, of which 83 (62%) were on loan. As an average, each team released almost 7 players. Just like it happened at the other top European leagues, Premier League sides took advantage of winter transfer window to reduce the number of players in their squads, resulting in a total reduction of 83 players  Fulham was the most active signing team by bringing a total of 7 players, followed by Cardiff with 6. In terms of player exists, Chelsea (13), ManU (12) and Crystal Palace (12) lead the table with massive number of loans. ManCity, Tottenham, Liverpool and Southampton were the only sides not signing any new players 69
  70. 70. SUMMARY: ON GOING SEASON REVIEW  Only 39% of players (55 out of 140) that joined Premier League last summer have played more than half of the minutes. Newcastle, Hull, Southampton and ManCity, the sides using more intensively the new signings. Fernandinho has become the most profitable player from top 10 most expensive of last summer. Higüain and Özil also among most profitable. On the opposite side, Willian and Illarramendi. Bale, the most expensive player ever, has participated in only 46% of the minutes  Manchester City has both the most and least used of most expensive signings of the year. Willian, Schürrle, Fellaini and Lamela, among least profitable signings  John Terry is one of the 5 field players that played all minutes at Premier League so far. Jedinak, the only non defender of the 5. Aston Villa, Everton and Newcastle are the sides with most stable line-up: 10 of its players have participated in more than 70% of the minutes. ManU, ManCity and Chelsea are the top teams with highest player rotation. Fulham is the team that has fielded most different players so far (28). Newscastle and Swansea fielded 22 different players only  ManU is still the side fielding the largest number of home grown players (8 so far). On the opposite side, Hull City is the only premiership team not having fielded any home grown player. FC Barcelona is well ahead other European teams in terms of home grown players utilization (among those in the top 3 positions of their leagues). No premiership teams in the first positions 70
  71. 71. SUMMARY: ON GOING SEASON REVIEW  Premier League is the most competitive league so far during season 2013/14 (top 3 teams have collected 71,9% of the points in average). On the opposite side, La Liga top 3 teams have achieved 86% of the points  Manchester City is top scoring side in Europe, with an average of 2,84 goals per game, just ahead of Real Madrid and FC Barcelona (2,79). The Citizens home average is even better with 3,80 goals per game, the highest in Europe in recent years  Tottenham (1,55 points per goal) and Crystal Palace (1,33) are in the European top 3 in terms of goal profitability in Europe  German Bundesliga is the most prolific European league for 4th consecutive season, with record high 3,2 goals per match in average. Premier League has fallen to 4th position for the 1st time (2,68 goals per match, -5% vs previous season)  Liverpool’s Luis Suarez achieved the best goals efficacy in Europe by scoring a goal every 66 minutes, close to record rate by Messi at season 2012/13 (scoring every 59 minutes)  Investment in new players brought better pitch performance, as all 6 top 6 spending sides of the summer in the EPL have improved their points rate. However, Tottenham fails to capitalise on 122mio€ spent in new players last summer 71
  72. 72. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Technical sheet 2. Winter 2014 transfer window: Premier League vs other top European leagues 3. Premier League on going season review 4. Case study: Impact of UEFA’s Financial Fair Play 5. Conclusions 6. Annexes 72
  73. 73. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Tables 2. About Prime Time Sport 73
  74. 74. LIST OF HOME GROWN PLAYERS BY TEAM Club Home grown players Cleverly, Evans, Welbeck, Januzaj, Rafael, Giggs, Fletcher, Fábio Terry, Bertrand Szczesny, Gibbs, Wilshere, Gnabry, Bentner, Akpom M.Richards, Boyata Gerrard, Sterling, Fanagan, Wisdom, Kelly, Smith Twonsed, Bentaleb, Kane Clark, Weimann, Agbonlahor, Baker, Albrighton, Herd Barkley, Osman, Anichebe John Kacaniklic, Briggs, Mesca, Dembélé 74
  75. 75. LIST OF HOME GROWN PLAYERS BY TEAM Club Home grown players Colback Williams Krul, Ameobi, Taylor, Dummett, Ameobi Lallana, Shaw, Ward-Prows, Chambers, Gallagher, Red Davies Noble, Tomkins, Cole, Collison, Lee Wilkinson Murphy Berahino, Daniels - 75
  76. 76. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW 1. Tables 2. About Prime Time Sport 76
  77. 77. PRIME TIME SPORT BUSINESS AREAS PLAYER IMAGE RIGHTS FOOTBALL > Sponsors recruiting > Media relationships > Social networks > Brand & positioning development > Player representation > International player transfers > Academies development > Friendly games STRATEGIC CONSULTANCY CONTENT & CONFERENCES > Club revenue development > Sponsorship activation for brands > PR & Communications > Sponsor recruitment for brands > Sports business newspaper reports and articles > Book Show Me the Money! > Football Transfer Review report > Conferences Esteve Calzada 77
  78. 78. CONTACT DETAILS Esteve Calzada Group CEO esteve.calzada@primetimesport.com blog: www.estevecalzada.com twitter: @estevecalzada +34 669 84 24 46 +44 20 3590 7593 Bruno Batlle Director General bruno.batlle@primetimesport.com +34 672 29 61 33 Luiz Rocha Edgar Granados Prime Time Sport Brasil luiz.rocha@primetimesport.com +55 31 3247 6272 Prime Time Sport México edgar.granados@primetimesport.com +52 55 8533 3483 Aleix Piqué Content & player services manager aleix.pique@primetimesport.com +34 652 44 31 59 78

×