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Rio de Janeiro,
November 2010
2
1. About Football Transfer Review
2. European football finance outlook
3. Highlights Football Transfer Review Europe 2010/11
4. Football Transfer Review Brasil
5. The way forward for Brazilian football
6. About Prime Time Sport
Table of contents
3
About Football Transfer Review
Contents
Mission
Football Transfer Review by Prime Time Sport provides
relevant data and insightful and independent analysis of the
variables that influence squad designs and player transfers in
international football industry
• 2 versions published every year, related to Summer and
Winter transfer markets
• The objective is to combine the available data in a way that
helps to come-up with insightful analysis, rather than the
publication of the information itself
• Addressed to both football industry professionals and those
that follow it with special interest
• Editions: Europe, Brazil and Mexico
4
Technical sheet Europe edition
Team
Specifications
• Director: Bruno Batlle
• Analysts: Valeria López
• Data included refer to main division of la Liga and the other top 4
European leagues (Premier League, Lega Calcio, Bundesliga and
Ligue 1)
• Transfer data only include fix amounts, except when bonuses have
been made public (50% achievement considered)
• Year to year comparisons refer to summer market only, unless
otherwise indicated
• Includes transfers that took place until August 31st 2010
• Ibrahimovic transfer form FC Barcelona to AC Milan has been
considered in the 2010/11
• Transfer data are gross of agent commissions or revenue share with
other stake holders (ie 6Mio€ paid by FC Barcelona to the agent of
Yaya Toure
• Squads review includes only players registered as 1st team players
• Sign-up means new player arrivals (not total number of registered
players) and Exits players leaving the team (even if on loan)
5
Technical sheet Brazil edition
Team
Specifications
• Director: Bruno Batlle
• Analysts: Teo Cruz, Fernando Pacheco, Valeria López
• Data included refers to the teams competing in Brasileirao
championship during 2010 season
• It also includes data from Brasileirao 2010 teams participation in
State Championships
• Transfer data include fix amounts agreed between clubs (bonuses
excluded)
• Season 2009 includes data from January to December; season 2010
from January to November
• Squads review includes only players registered as 1st team players
• Sign-up means new player arrivals (not total number of registered
players) and Exits refers to players leaving the team (even if on loan)
• Exchange rate used: 1 USD=1,71 BRL
6
1. About Football Transfer Review
2. European football finance outlook
3. Highlights Football Transfer Review Europe 2010/11
4. Football Transfer Review Brasil
5. The way forward for Brazilian football
6. About Prime Time Sport
Table of contents
7
Revenue trend top European Leagues
Mio€
Source Deloitte Annual Review of Football Finance, June 2010, Mio€
2.273
1.379 1.326
1.064
972
2.441
1.438 1.438 1.421
989
2.326
1.575 1.501 1.494
1.048
2006/07 2007/08 2008/09
English Premier League maintains revenue leadership, followed by German Bundesliga.
Financial downturn does not show-up in revenues
8
Profit (loss) trend at top European leagues
Mio€
Source: Report from Professor JM Gay, from Barcelona University
-186
-92
-241
-216
-335
-109
-233 -236
2007/08 2008/09
All top leagues have experimented losses for 2 consecutive years. English Premiership
losses have grown dramatically
9
Source: Deloitte Football Money League
Real Madrid and FC Barcelona are for the first time in the 2 top positions of the ranking (and will
continue to be at 2009/10 season). English football has 4 teams between the top 10.
366
309
325
295
264 269
211
168
210
173
128
175
156 145
127
148
104
126
401
366
327
290
263
242
217
203 197 197
147 146 140 133
133
125
102 101
2007/08 2008/09
Revenue ranking European clubs
Mio€
10
1. About Football Transfer Review
2. European football finance outlook
3. Highlights Football Transfer Review Europe 2010/11
4. Football Transfer Review Brasil
5. The way forward for Brazilian football
6. About Prime Time Sport
Table of contents
11
Player acquisition spending-Top 5 European
leagues
Mio€
Top 5 European leagues spent 1,3Bio€ in player acquisition (-29% vs year ago).
Real Madrid and FC Barcelona spending decline represents 42% of total reduction
1.713
1.855
1.322
2008/09 2009/10 2010/11
-29%
12
570
508
270
150
215
510
400
470
230 245
435
327
262
157
140
2008/09
2009/10
2010/11
Mio€
Spanish La Liga shows the most significant spending drop due to lower activity
at Real Madrid and FC Barcelona. Despite 2nd consecutive drop, English Premier League
still leads spending in Europe
-15%
-18%
-45%
-32% -43%
Player acquisition spending-Top 5 European
leagues
13
Player sales- Top 5 European leagues
€Mio
La Liga has been the most active league in terms of player sales, followed by Italian Lega Calcio.
Valencia CF has been the top selling club at summer transfer window
287
269
187
176
141
14
Net spending- Top 5 European leagues
€Mio
248
58
16
-24 -36
La Liga and French Ligue 1 have sold more that spent.
Manchester City concentrates 43% of total net spending in England
15
Net # signings vs exits- Top 5 European leagues
Nº.of players
All leagues have seen more players leavings than players coming,
with total wage cost reduction as a result
-285
-94
-75
-54
-38
16
145
78
73
56 53
43 41 39 38 37
Man.City R.Madrid FC
Barcelona
Juventus AC Milan Rubin
Kazan
Genoa Wolfsburgo Chelsea Marsella
Mio€
Top 10 spending teams
Manchester City is the highest spending club, outspending Real (#2) by 86%.
Despite spending drop, both Real and Barça still at top positions
17
1 40
265
1 1 2
48
1 5
29
43 44
1 3
83
51
1 45
78 73
56 53
38 30 27 23
9
2009/10
2010/11
Mio€
Manchester City has spent almost 300mio€ in 2 years. Just 3 top clubs increase spending
(Man City, AC Milan & Juventus) . Bayern Munich needs no spending as last season
investment resulted in good sporting performance
Top European teams spending ranking
18
Mio€
84
69
53 52
40 38 36 34 33 32
Valencia FC
Barcelona
Inter Milan Benfica Liverpool Oporto Man City Juventus Genoa Udinese
Top 10 selling teams
Valencia leads income ranking thanks to David Villa and Silva sales (82% of total sales).
FC Barcelona is in a leading sales position for the first time ever
19
22
84
38
22
15
78
103
3
89
46
27
69
53
38 36 35
19 17 17
11 9 8
2009/10
2010/11
Mio€
Top European teams sales ranking
FC Barcelona is the highest selling among top teams, thanks to Yaya Touré, Ibrahimovic &
Chygrinsky sales (despite accounting for losses in the last 2).
6 out of 11 teams have had smaller player sales income than last season
20
Top 10 most expensive players 2010/11
€Mio
40
30 29 29
25 24
22 23 22 22
Villa Touré Balotelli Silva Di Maria Ibrahimovic Mascherano Kolarov Ramires Milner
Gourcuff
21
Ranking most expensive transfers ever
94
72
66 65
60
51 47 46 46 45
C.Ronaldo Zidane Ibrahimovic Kaka Figo H.Crespo Buffon Ferdinand Vieri Shevchenko
€Mio
No transfers from this summer have joined historical top 10 in value
22
Usage Top 10 European signings of 2009-10*
Minutes
7out of 10 of most expensive signings of last season did not have expected performance
(as were brought to play most minutes as line-up players)
* According to minutes played at domestic league
23
Results trend of clubs with highest
spending in 2009/10
Team
Spending*
2009-10
League
position
2008-09
League
position
2009-10
Results
Champions
2008-09
Results
2009-10
Valoración
265 2nd 2nd 1/8 finals 1/8 finals
140 10th 5th - -
112 Champions Champions Champions Semifinals
83 Champions Champions 1/8 finals Champions
51 2nd Champions ¼ finals Runners-up
48 2nd 7th 1/8 finals 1/16 finals
*Mio €
3 out of 6 top spending teams did not achieve expected results on the pitch,
which confirms that investment does not immediately turn into sporting performance
24
1. About Football Transfer Review
2. European football finance outlook
3. Highlights Football Transfer Review Europe 2010/11
4. Football Transfer Review Brasil
5. The way forward for Brazilian football
6. About Prime Time Sport
Table of contents
25
4. Football Transfer Review Brasil
4.1. Revenue outlook
4.2. Player movement
4.3. Exports review
4.4. Squad data
4.5. Managers stability
4.5. Conclusions
Football Transfer Review Brasil
26
Revenue trend Brasileirao
Mio U$D
Source: Crowe Horwath RCS, 2010
Growth trend at Brasileirao championship (12%) is much higher than the average
of Top 5 European Leagues (4%)
749 815
917
2007 2008 2009
+12%
+9%
27
Club revenues ranking 2009
Mio U$D
Corinthians, Internacional and Sao Paulo form the elite class of Brazilian football
106 103 102
73 71 70
65
50
41 39 37 36
27 24
18 14 13 11 10 9
2009
Source: Crowe Horwath RCS, 2010
28
Revenue trend top 10 clubs
Mio U$D
Revenue growth story across the board. Palmeiras is the only relevant club
showing revenue decline
79
91
111
50
45
52
64
30 31 34
69
83
93
81
55
69
58
30
38
34
106 103 102
73 71 70
65
50
41 39
Corinthians Internacional São Paulo Palmeiras Cruzeiro Flamengo Grêmio Vasco da
Gama
Santos Atlético MG
2007 2008 2009
Source: Crowe Horwath RCS, 2010
29
TV rights revenue trend top 10 teams
Mio U$D
TV rights revenues have grown significantly among Brasileirao teams, with an average
increase of 27%. Further growth expected as a result of Globo’s loss of exclusivity
Source: Futebol Finance
16,3
17,8
16,0
12,7 12,7
15,0 15,1
11,8
10,8
12,2
25,9
22,4 21,7
18,1 17,6 17,0 16,4 16,1 16,1 16,1
Flamengo Palmeiras Sao Paulo Internacional Cruzeiro Cortinthians Santos Atlético Grêmio Fluminense
2008 2009
30
4. Football Transfer Review Brasil
4.1. Revenue outlook
4.2. Player movement
4.3. Exports review
4.4. Squad data
4.5. Managers stability
4.5. Conclusions
Football Transfer Review Brasil
31
Player acquisition spending-
2010 Brasileirao teams
MioU$D
Increase in revenues has enabled higher budget available for player signings
49
79
2009 2010
+61%
* It includes total players spending by clubs competing in Brasileirao 2010 during
both State Championships and Brasileirao
32
Player acquisition spending by club
MioU$D
1,0
0,2
4,0
0,2 0,4
5,8
1,5
0,8
15,4
0,9
16,0
2,1
24,2
11,2
10,2
7,9
6,1 5,8
4,1
2,4 2,3 2,0 1,4
0,6 0,3
2009
2010
Palmeiras investment of 24,2mio$ represents 31% of total Brasileirao teams spending
in new players. Minas Gerais teams At. Mineiro and Cruzeiro complete top 3.
Up to 6 teams made no investment in new player signings
*Clubs in Serie B in 2009
33
Top 10 most expensive signings 2010
Mio U$D
8,3
5,5
4,4 4,1 4,1 4,1 4,1 3,8
2,2 2,0
Jorge
Valdivia
Maicosuel Leo Kleber DiegoSouza Réver Arouca Montillo Douglas Fernandinho
3 of the most expensive signings of the season have been done by Palmeiras,
the club with a highest investment in the League
Palmeiras Botafogo Palmeiras Palmeiras Atlético/MG Atlético MG Santos Cruzeiro Grêmio Sao Paulo
34
Top 10 most expensive signings ever
Mio U$D
20,8
16,4
13,9
11,1
8,3
6,5 6,1 5,5 5,1
4,0
Tévez Mascherano Carlos
Alberto
Nilmar Jorge
Valdivia
Giuliano D'Alessandro Maicosuel Romário DiegoSouza
The return of Jorge Valdivia to Palmeiras joins top 10, which is still lead by Tevez and
Mascherano moves to Corinthians
Corinthians Corinthians Corinthians Corinthians Palmeiras Internacional Internacional Botafogo Flamengo Palmeiras
*
*Nilmar= 2 (loan) + 9
35
Top Brazilian players back to Brasileirao
Increased financial strength of Brazilian clubs has made possible the return
of top players that have played in top European teams
Season Player From To
Transfer
Price (mioU$D)
2010 Roberto Calos Fenerbahce (TUR) Corinthians Free
2010 Belletti Chelsea (ING) Fluminense Free
2010 Robinho Manchester City (ING) Santos
Free Loan
2010 Cicinho Roma (ITA) São Paulo Free Loan
2010 Deco Chelsea (ING) Fluminense Free
2009 Adriano Internazionale (ITA) Flamengo
Free
2009 Ronaldo Milan (ITA) Corinthians
Free
2009 Fred Lyon (FRA) Fluminense
Free
36
Total player sales Brasileirao teams
MioU$D
18% growth mainly explained by Sao Paulo, Gremio and Santos player sales into Europe
144
170
2009 2010
+18%
37
MioU$D 35,8
4,0 4,4
1,2
29,6
14,5
2,4
0,4
4,0
7,3
11,8
0,5
1,5 1,2 1,2 1,5
22,4
0,3
37,8
29,7
21,7 21,1
10,0 9,4 8,7
6,8 6,6
4,8
3,5
2,3 2,3 2,2 2,1
0,8
2009
2010
Internacional leads the ranking of player sales for the 2nd consecutive year followed by Sao
Paulo, Santos and Gremio. Corinthians has not sold any important player in 2010 after selling
Cristian Baroni, André Santos and Douglas in 2009
*Clubs in Serie B in 2009
Player sales by club
38
Player sales vs total club revenues (2010)
Brasileirao Serie A clubs revenues have higher dependence on players sales
than top 5 European leagues
19%
16% 15% 14%
8% 7%
39
# of signings-Brasileirao teams
Nº of players
227
119 110
2009 2010
Loans
Signings
346 352
Brazilian league is very active in terms of players circulation.
Loan format (31% of signings in 2010) is very popular in Brazil to keep expenses controled
242
40
# of player signings – Top 5 European leagues and
Brasileirao
Nº. of players
Brasileirao Serie A has much higher rotation than top 5 European leagues,
resulting in lack of time to adapt into playing system of each team
242
166
94 100 101 78
110
55
28 20 18
24
Loans
Signings 221
122 120 119
102
352
41
Average cost per player signed
MioU$D
0,14
0,22
2009 2010
Average cost per player has increased almost 60% to 2010. However,
it remains much lower than top 5 European leagues
42
# signings by team
Nº of
players
19
27
15
19
17
15
13
21
14
23
14
13
18
23
14
18 18 18
11
16
23 23
21 21
20
19 19 19 19 19
18
17 17 17
16
14 14 14
13
9
2009
2010
At.Mineiro, Guaraní, Palmeiras , At.Goianense and Gremio Prudente have done more than 20
signings in 2010 . Corintians and Sao Paulo, the clubs with less signings
*Clubs in Serie B in 2009
43
# signings by team- loans vs signings
22
15 16
13 13 13 12
8
11 10 11
15
10 10
12 12 11 11
8 9
1
8 5
8 7 6 7
11
8 9 7
2
7 7 4
2 3 3
5
Loans
Signings
23 23
20
17 17 17
16
13
21 21
19 19 19 19 19
18
9
Nº of players
14 14 14
Atletico Mineiro is the club with less % of loans. Rest of clubs except Corinthians
widely use the loan as a format to reduce risk and expenditures
*Clubs in Serie B in 2009
44
# of exits-Brasileirao
Nº of players
211 199
104 133
2009 2010
Loans
Signings
315
332
45
# of player exits by team
Nº of players
19
11
17
19
10
16
17
11
27
20
15
16
14
16
11 11
23
22
21 21
20 20
19 19 19 19
16
15 15 15
14
12 12
11
2009 2010
Besides signings,Palmeiras is also in the top position of exits. Santos, Botafogo and Vasco
are the clubs with less exits
46
# of player exits by team-loans vs transfers
16
12
10
15
13 12
6
12 12
10 11
7
10 11 10 9
6 6 6 5
7
10
11
6
7 8
13
7 7
9
5
8
5 4
4
3
6 5 4
4
Loans
Tranfers
22
20 20
19 19 19 19
15 15 15
12 12
11
10
9
Nº of players
Loans have an important role to release players in all clubs. Corinthians (68%),
Internacional (53%) and Cruzeiro (52%) use this formula in more than half of their exits
14
16
21 21
23
47
While all Top European leagues have seen more player departures than arrivals,
Brasileirao shows the opposite trend
-285
-94
-75
-54
-38
20
Nº.of players
Net signings vs exits– Top 5 European leagues
and Brasileirao
48
4. Football Transfer Review Brasil
4.1. Revenue outlook
4.2. Player movement
4.3. Exports review
4.4. Squad data
4.5. Managers stability
4.5. Conclusions
Football Transfer Review Brasil
49
Evolution of players transferred abroad
Nº of players
665
858 857
804
851
1085
1176
1017
2002 2003 2004 2005 2006 2007 2008 2009
Despite Brasil is still number players source in the world, we have seen an
stabilization in the number of player exports during last 3 years
Source: CBF
50
Mio U$D
Source: Ministério do Desenvolvimiento, Indústria e Comércio ExteriorTotal Brazilian football (all divisions)
The total value of Brazilian player exports has decreased 25% to 177mio$
223 235
1 77
2007 2008 2009
Evolution of players transferred abroad
-25%
51
Players destination: Volume vs value
75% of player movement takes place inside Brasil, which accounts for 20% of total value.
Since the value of each transfer to Europe is higher, 17% of total number of players
accounts for 75% of total value
75%
17%
4% 4%
20%
75%
3% 2%
Brasil Europe Asia Others
# of players Value
52
Ranking most expensive sales in 2010
Mio U$D
1 8,7
1 3,9
1 1 ,2
1 0,4
8,7 8,3 8,3
6,9
5,6 5,6
Hernanes Sandro André Wesley Taison Walter Douglas
Costa
Réver Danilo Silva Wellington
Silva
Sao Paulo Internacional Santos Santos Internacional Internacional Gremio Gremio Fluminense Internacional
Lazio Tottenham D.Kyev W.Bremen Metalist Kharkiv Porto S.Doneskt Wolsfburg Arsenal D.Kyev
53
Mio U$D
33,3 30,5
22,9 22,2 22,2
1 9,4 1 9,0
1 7,0
1 3,9 1 3,9
Santos Internacional Internacional Corinthians Corinthians Palmeiras Sao Paulo Sao Paulo Gremio Fluminense
Real Madrid AC Milan Villarreal West Ham West Ham FC Barcelona Lazio Bayern Munich Liverpool AC Milan
Ranking most expensive sales ever
54
Brazilian players in top 5 European leagues and
Portugal in 2010
# of players
1 54
42
23 23 21
1 1
55
Brazilian players vs Argentinean in
top 5 European leagues and Portugal
Nº. Of players
154
42
23 23 21
1111
48
38
3
11 8
Brazilians Argentineans
56
S.C Internacional players sales 2006-2010
2006o 2007 2008 2009 2010
Bolívar (4,2)
Alexandre Pato
(30,5) Fernandão* (9,7) Edinho (3,2) Taison (8,7)
Rafael Sóbis (11,8) Ceará (2,8) Sidnei (9,7) Magrão* (2,8) Walter (8,3)
Jorge Wágner (2,8) Luiz Adriano (4,2) Márcio Mossoró (1) Nilmar (22,9) Sandro (13,9)
Tinga (4) Fred (0,7) Renan (6,9) Alex (6,9) Ji-Paraná (0,14)
Jorge Luiz* (0,4) Rentería (2,1) Wellington (6,2) Ramón* (1,2)
Fabinho* (2,1) Pinga* (1) Danilo Silva (5,6)
Ricardo Jesus (0,4)
Marcos Camozzato
(0,7)
João Guilherme
(0,2)
23,2 42,8 35,4 35,8 37,8
Internacional Porto Alegre has been very successful selling players to an impressive
amount of 175Mio$ overt the last 6 years
*Non European sale
Mio USD
57
Sao Paulo players sales 2005-2010
2005 2006 2007 2008 2009 2010
Digão (0,7) Diego Lugano (10,4) Josué (2) Aloísio* (0,9) Eduardo Costa (3,5) Hernanes (18,7)
Rodrigo (6,9) Denílson (6,9) Edcarlos (2,5) Diego Tardelli (1,1) Arouca* (4,2)
Grafite (4,9) Ilsinho (13,9) Souza (5,6) André Dias (3,5)
Cicinho (5,6)
Thiago Ribeiro*
(0,9) Breno (16,7) Léo Lima* (2,2)
Roger* (1,1)
7,6
27,8
19,3
24,3
3,5
29,7
Sao Paulo has also been very active, selling players for 112Mio$ during last 6 years
*Non European sale
Mio USD
58
4. Football Transfer Review Brasil
4.1. Revenue outlook
4.2. Player movement
4.3. Exports review
4.4. Squad data
4.5. Managers stability
4.5. Conclusions
Football Transfer Review Brasil
59
Squad average age by League
27,0
26,9
26,5
25,5
25,4
25,0
Age average
60
Average age of players in Brasileirao squads
Age
27,9
26,4 26,2 26,1 26,0 25,8 25,6 25,5 25,5 24,7 24,6 24,5 24,5 24,5 24,3 24,2 24,1 23,7 23,7 22,9
61
U21 players by club
# of players
1 8
1 3
1 2 1 2 1 2
1 1
1 0
9 9
8 8 8 8
7 7
6
5
4 4
2
62
Registered home grown players in 1st team by club
# of players
1 4
1 3
1 2
1 1
1 0 1 0 1 0 1 0
9
8 8
7 7
6 6
5
4 4
1 1
63
Importance of squad stability
Points per game
Estancia promedio
(temporadas)
Source: The Professional Football Players Observatory. Average top 5 leagues.
Temporada 2007-08. Average most fielded 11 players
Inglaterra 58%
España 33%
Alemania 1% (ns)
Italia 48%
Francia 0% (ns)
63
There is a strong statistical correlation between points
achieved and players continuity in the teams
64
Average squad stability in Brasileirao clubs
2,7
2,2 2,2 2,1 2,1 2,1 2,0 2,0 2,0 2,0
1,8
1,7 1,7 1,7
1,4 1,3 1,3 1,3 1,3
1,1
São
Paulo
Palmeir
as
Cruzeiro
Flamen
go
Goiás
Vitória
Internac
ional
Flumine
nse
Corinthi
ans
Grêmio
Santos
Avaí
At.
Paran…
At.
Goiani…
Guarani
Ceará
Vasco
At.
Mineiro
Botafog
o
Grêmio
Years
65
% foreigners players
64,4%
49,7%
44,9%
40,3%
37,9%
10,6%
4,7%
% of foreign players in Brazil is the lowest amongst the top international leagues
* Foreigners even if they can play as local
66
4. Football Transfer Review Brasil
4.1. Revenue outlook
4.2. Player movement
4.3. Exports review
4.4. Squad data
4.5. Managers stability
4.5. Conclusions
Football Transfer Review Brasil
67
Brazil managers season 2010
Manager’s rotation in Brazilian League is very high, none of current managers have been more than
one year in the same position
Equipo Entrenador Llegada
Fin
contrato
Botafogo Joel Santana 01/2010 12/2010
Guarani Vágner Mancini 04/2010 12/2011
Fluminense Muricy Ramalho 04/2010 12/2012
Cruzeiro Cuca 06/2010 12/2011
Internacional Celso Roth 06/2010 12/2010
Vasco
Paulo César
Gusmão
06/2010 07/2011
Palmeiras
Luís Felipe
Scolari
06/2010 12/2012
At. Goianiense Renê Simões 07/2010 12/2010
Grêmio Porto Al Renato Gaúcho 08/2010 12/2011
At. Mineiro Dorival Júnior 09/2010 12/2011
Equipo Entrenador Llegada
Fin
contrato
São Paulo
Paulo César
Carpegiani
10/2010 12/2011
At.
Paranaense
Sérgio Soares 10/2010 12/2010
Flamengo
Vanderlei
Luxemburgo
10/2010 12/2012
Grêmio Prud Fábio Giuntini 10/2010 12/2010
Vitória Antônio Lopes 10/2010 12/2010
Avaí Vágner Benazzi 10/2010 12/2010
Corinthians Tite 10/2010 12/2011
Santos Adilson Batista 11/2010 12/2011
Goiás Artur Neto 11/2010 12/2010
Ceará
Dimas
Figueiras*
- -
*Interim coach
68
Manager changes* 2009
30
16
10
8
5
3
Managers
*Changes during the season
30 managers were changed during 2009 and 7 more where released at the end of the
national Championship
69
Managers season 2010- Stability
3,5
1,9
1,7
1,4
0,6
0,3
Managers at Brazilian teams have an average stay of 4 months,
much less than in top European leagues
70
% foreign managers
35%
25%
22%
10% 10%
0%
% of foreign
coaches
All managers in Brasileirao Serie A are Brazilian
71
4. Football Transfer Review Brasil
4.1. Revenue outlook
4.2. Player movement
4.3. Exports review
4.4. Squad data
4.5. Managers stability
4.5. Conclusions
Football Transfer Review Brasil
72
Conclusions Football Transfer Review Brasil (1 de 3)
 Brazilian club football is becoming stronger than ever with 2 digit revenue growth and
increased player purchase power. Spending in new players has increased 61% in 2010 to 79mio$
 Palmeiras has spent 24,2mio$ in new players (31% of total spending) which did not help to
achieve good sporting results. Top 3 spending ranking is completed by Atlético Mineiro and
Cruzeiro
 Jorge Valdivia return from Al-Ain to Palmeiras is the highest spending signing at 8,3mio$
 Increased purchase power has permitted Brazilian clubs to bring back success Brazilian
players in Europe such as Deco, Cicinho or Belletti.
 Atlético Mineiro, Guaraní and Palmeiras are the teams with highest number of new players.
Corinthians and Sao Paulo, the teams with least squad renewal
 Total player sales from Brasileirao Serie A teams was up 18% to 170mio$. Internacional has
been the highest selling team with a total player sales value of 38mio$, followed by Sao Paulo
(30mio$). Average cost per player was up 61% to 220k$
73
 Brazilian football has a high player rotation that does not help teams to achieve stability and
control costs. Such rotation is above top 5 European leagues
 Palmeiras gets confirmed as the team with most changes, as it also leads the ranking of number
of exits (23). Santos, Botafogo and Vasco de Gama, the teams with least player exits
 As opposed to what happened in all tope European leagues, Brasileirao has experimented a net
increase in the number of players in the squads
 Despite still being #1 players provider in the world, Brazilian football exports have stopped
increasing in the last years. European football financial constraints suggests that Brazilian clubs
– Number of players that left Brazil in 2009 was down 14% to 1,017
– Total value of player exports was down 25% to 177mio$
– 75% of exports value is concentrated in Europe
– Portugal is the country with more Brazilian players (154 just in Sagres Liga)
– Hernanes move fro Sao Paulo to Lazio was the most expensive of the season at 19mio$
– Brazil exports more players to Europe than Argentina (except in Spain and Italy)
– Internacional (175) and Sao Paulo (112) have sold players for 287mio$ over the last 6 years
Conclusions Football Transfer Review Brasil (2 de 3)
74
 Squad analysis relevant data:
– The average age of Brasileirao Serie A squads is 25,0, lower than any of the tope European
leagues
– Ceara is the team with the most experimented squad (27,9 years old average). Santos has
the youngest squad (22,9) and the highest number of U21 players (18)
– Sao Paulo has the most stable squad (average 2,7 years stay per player). Gremio Prudente
the least (1,1 years)
– Santos has the highest number of home grown players (14), followed by Sao Paulo (13).
Ceara and Atl. Goianense have only 1 each
– Only 4,7% of players in Brasileirao serie A squads are not originally from Brasil. % of
foreigners is much higher in European leagues (ie Premier League 64,4%)
 The analysis of managers information included in the study reveals that Brazilian executives are
much less patient than their European colleagues:
– None of Brasileirao Serie A managers has been in the post for more than 1 year. Average
stay is 4 months, much lower than any of the top European Leagues
– Up to 30 managers were replaced during 2009 season
– All Brasileirao Serie A teams have Brazilian managers
Conclusions Football Transfer Review Brasil (3 de 3)
75
1. About Football Transfer Review
2. European football finance outlook
3. Highlights Football Transfer Review Europe 2010/11
4. Football Transfer Review Brasil
5. The way forward for Brazilian football
6. About Prime Time Sport
Table of contents
76
The first
top line
ideas
The concept
1. Management professionalization
2. Stadia renewal (World Cup 2014)
3. Player talent retention combined with selected player imports
4. Reduced player rotation
5. Increase managers stability
6. New TV rights sales model with no exclusivity
7. Season calendar synchronization with Europe
8. Clubs to go international in a more consistent way
Brazilian has a great opportunity to develop and
consolidate a new football model based on a revamped
value and strength of its domestic championship
The way forward for Brazilian football
The signs
• European market less strong to buy players from Brazil
• Increased non player transfer related revenue
• Global TV distribution
• Strong National team
77
1. About Football Transfer Review
2. European football finance outlook
3. Highlights Football Transfer Review Europe 2010/11
4. Football Transfer Review Brasil
5. The way forward for Brazilian football
6. About Prime Time Sport
Table of contents
78
Mission and USP
Unique
Selling
Proposition
Mission
1. Global reach, local touch
2. Experience, professionalism and quality of work
3. Independence, objectivity and confidentiality
4. Rigorous client selection
To inspire and help sports entities, sports rights
holders, athletes and large corporations clients
to maximize value around their professional
sport practice and sport related activities
79
Business divisions Prime Time Sport
Player representation
Young talent
development
Player transfers
intermediation
Club revenue
development
Strategic
consultancy
Football Image rights Marketing
Sponsors recruiting
Positioning
development
Press
relationships
Brand
creation lab*
Event management
Sponsorship
management
for top brands
Sports rights
exploitation
Strategic & networking
consultancy
Football Transfer
Review*
Headhunting
*Study and methodology
exclusive to Prime Time Sport
80
Contact details Prime Time Sport executives
Esteve Calzada
Global CEO
esteve.calzada@ptsport.tv
blog: www.estevecalzada.com www.twitter.com/estevecalzada
Luiz Rocha
CEO Brasil
luiz.rocha@ptsport.tv
Bruno Batlle
Director of Football
bruno.batlle@ptsport.tv
Sergio Vinay
CEO México
sergio.vinay@ptsport.tv
C/ Tuset 20, 8-5, 08006 Barcelona-Spain. Tfno: +34 933 967 900; Fax: +34 934 155 982
Av. Barao Homem de Melo, 4500/405, CEP 30450-250, Belo Horizonte-Brasil. Tfno/Fax: +55 (31) 3247 6272
33 sur 2514, Puebla-México. Tfno +52 (222) 13012 86

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Football Transfer Review 2010 Ediçao Brasil- English version

  • 2. 2 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  • 3. 3 About Football Transfer Review Contents Mission Football Transfer Review by Prime Time Sport provides relevant data and insightful and independent analysis of the variables that influence squad designs and player transfers in international football industry • 2 versions published every year, related to Summer and Winter transfer markets • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest • Editions: Europe, Brazil and Mexico
  • 4. 4 Technical sheet Europe edition Team Specifications • Director: Bruno Batlle • Analysts: Valeria López • Data included refer to main division of la Liga and the other top 4 European leagues (Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts, except when bonuses have been made public (50% achievement considered) • Year to year comparisons refer to summer market only, unless otherwise indicated • Includes transfers that took place until August 31st 2010 • Ibrahimovic transfer form FC Barcelona to AC Milan has been considered in the 2010/11 • Transfer data are gross of agent commissions or revenue share with other stake holders (ie 6Mio€ paid by FC Barcelona to the agent of Yaya Toure • Squads review includes only players registered as 1st team players • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan)
  • 5. 5 Technical sheet Brazil edition Team Specifications • Director: Bruno Batlle • Analysts: Teo Cruz, Fernando Pacheco, Valeria López • Data included refers to the teams competing in Brasileirao championship during 2010 season • It also includes data from Brasileirao 2010 teams participation in State Championships • Transfer data include fix amounts agreed between clubs (bonuses excluded) • Season 2009 includes data from January to December; season 2010 from January to November • Squads review includes only players registered as 1st team players • Sign-up means new player arrivals (not total number of registered players) and Exits refers to players leaving the team (even if on loan) • Exchange rate used: 1 USD=1,71 BRL
  • 6. 6 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  • 7. 7 Revenue trend top European Leagues Mio€ Source Deloitte Annual Review of Football Finance, June 2010, Mio€ 2.273 1.379 1.326 1.064 972 2.441 1.438 1.438 1.421 989 2.326 1.575 1.501 1.494 1.048 2006/07 2007/08 2008/09 English Premier League maintains revenue leadership, followed by German Bundesliga. Financial downturn does not show-up in revenues
  • 8. 8 Profit (loss) trend at top European leagues Mio€ Source: Report from Professor JM Gay, from Barcelona University -186 -92 -241 -216 -335 -109 -233 -236 2007/08 2008/09 All top leagues have experimented losses for 2 consecutive years. English Premiership losses have grown dramatically
  • 9. 9 Source: Deloitte Football Money League Real Madrid and FC Barcelona are for the first time in the 2 top positions of the ranking (and will continue to be at 2009/10 season). English football has 4 teams between the top 10. 366 309 325 295 264 269 211 168 210 173 128 175 156 145 127 148 104 126 401 366 327 290 263 242 217 203 197 197 147 146 140 133 133 125 102 101 2007/08 2008/09 Revenue ranking European clubs Mio€
  • 10. 10 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  • 11. 11 Player acquisition spending-Top 5 European leagues Mio€ Top 5 European leagues spent 1,3Bio€ in player acquisition (-29% vs year ago). Real Madrid and FC Barcelona spending decline represents 42% of total reduction 1.713 1.855 1.322 2008/09 2009/10 2010/11 -29%
  • 12. 12 570 508 270 150 215 510 400 470 230 245 435 327 262 157 140 2008/09 2009/10 2010/11 Mio€ Spanish La Liga shows the most significant spending drop due to lower activity at Real Madrid and FC Barcelona. Despite 2nd consecutive drop, English Premier League still leads spending in Europe -15% -18% -45% -32% -43% Player acquisition spending-Top 5 European leagues
  • 13. 13 Player sales- Top 5 European leagues €Mio La Liga has been the most active league in terms of player sales, followed by Italian Lega Calcio. Valencia CF has been the top selling club at summer transfer window 287 269 187 176 141
  • 14. 14 Net spending- Top 5 European leagues €Mio 248 58 16 -24 -36 La Liga and French Ligue 1 have sold more that spent. Manchester City concentrates 43% of total net spending in England
  • 15. 15 Net # signings vs exits- Top 5 European leagues Nº.of players All leagues have seen more players leavings than players coming, with total wage cost reduction as a result -285 -94 -75 -54 -38
  • 16. 16 145 78 73 56 53 43 41 39 38 37 Man.City R.Madrid FC Barcelona Juventus AC Milan Rubin Kazan Genoa Wolfsburgo Chelsea Marsella Mio€ Top 10 spending teams Manchester City is the highest spending club, outspending Real (#2) by 86%. Despite spending drop, both Real and Barça still at top positions
  • 17. 17 1 40 265 1 1 2 48 1 5 29 43 44 1 3 83 51 1 45 78 73 56 53 38 30 27 23 9 2009/10 2010/11 Mio€ Manchester City has spent almost 300mio€ in 2 years. Just 3 top clubs increase spending (Man City, AC Milan & Juventus) . Bayern Munich needs no spending as last season investment resulted in good sporting performance Top European teams spending ranking
  • 18. 18 Mio€ 84 69 53 52 40 38 36 34 33 32 Valencia FC Barcelona Inter Milan Benfica Liverpool Oporto Man City Juventus Genoa Udinese Top 10 selling teams Valencia leads income ranking thanks to David Villa and Silva sales (82% of total sales). FC Barcelona is in a leading sales position for the first time ever
  • 19. 19 22 84 38 22 15 78 103 3 89 46 27 69 53 38 36 35 19 17 17 11 9 8 2009/10 2010/11 Mio€ Top European teams sales ranking FC Barcelona is the highest selling among top teams, thanks to Yaya Touré, Ibrahimovic & Chygrinsky sales (despite accounting for losses in the last 2). 6 out of 11 teams have had smaller player sales income than last season
  • 20. 20 Top 10 most expensive players 2010/11 €Mio 40 30 29 29 25 24 22 23 22 22 Villa Touré Balotelli Silva Di Maria Ibrahimovic Mascherano Kolarov Ramires Milner Gourcuff
  • 21. 21 Ranking most expensive transfers ever 94 72 66 65 60 51 47 46 46 45 C.Ronaldo Zidane Ibrahimovic Kaka Figo H.Crespo Buffon Ferdinand Vieri Shevchenko €Mio No transfers from this summer have joined historical top 10 in value
  • 22. 22 Usage Top 10 European signings of 2009-10* Minutes 7out of 10 of most expensive signings of last season did not have expected performance (as were brought to play most minutes as line-up players) * According to minutes played at domestic league
  • 23. 23 Results trend of clubs with highest spending in 2009/10 Team Spending* 2009-10 League position 2008-09 League position 2009-10 Results Champions 2008-09 Results 2009-10 Valoración 265 2nd 2nd 1/8 finals 1/8 finals 140 10th 5th - - 112 Champions Champions Champions Semifinals 83 Champions Champions 1/8 finals Champions 51 2nd Champions ¼ finals Runners-up 48 2nd 7th 1/8 finals 1/16 finals *Mio € 3 out of 6 top spending teams did not achieve expected results on the pitch, which confirms that investment does not immediately turn into sporting performance
  • 24. 24 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  • 25. 25 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  • 26. 26 Revenue trend Brasileirao Mio U$D Source: Crowe Horwath RCS, 2010 Growth trend at Brasileirao championship (12%) is much higher than the average of Top 5 European Leagues (4%) 749 815 917 2007 2008 2009 +12% +9%
  • 27. 27 Club revenues ranking 2009 Mio U$D Corinthians, Internacional and Sao Paulo form the elite class of Brazilian football 106 103 102 73 71 70 65 50 41 39 37 36 27 24 18 14 13 11 10 9 2009 Source: Crowe Horwath RCS, 2010
  • 28. 28 Revenue trend top 10 clubs Mio U$D Revenue growth story across the board. Palmeiras is the only relevant club showing revenue decline 79 91 111 50 45 52 64 30 31 34 69 83 93 81 55 69 58 30 38 34 106 103 102 73 71 70 65 50 41 39 Corinthians Internacional São Paulo Palmeiras Cruzeiro Flamengo Grêmio Vasco da Gama Santos Atlético MG 2007 2008 2009 Source: Crowe Horwath RCS, 2010
  • 29. 29 TV rights revenue trend top 10 teams Mio U$D TV rights revenues have grown significantly among Brasileirao teams, with an average increase of 27%. Further growth expected as a result of Globo’s loss of exclusivity Source: Futebol Finance 16,3 17,8 16,0 12,7 12,7 15,0 15,1 11,8 10,8 12,2 25,9 22,4 21,7 18,1 17,6 17,0 16,4 16,1 16,1 16,1 Flamengo Palmeiras Sao Paulo Internacional Cruzeiro Cortinthians Santos Atlético Grêmio Fluminense 2008 2009
  • 30. 30 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  • 31. 31 Player acquisition spending- 2010 Brasileirao teams MioU$D Increase in revenues has enabled higher budget available for player signings 49 79 2009 2010 +61% * It includes total players spending by clubs competing in Brasileirao 2010 during both State Championships and Brasileirao
  • 32. 32 Player acquisition spending by club MioU$D 1,0 0,2 4,0 0,2 0,4 5,8 1,5 0,8 15,4 0,9 16,0 2,1 24,2 11,2 10,2 7,9 6,1 5,8 4,1 2,4 2,3 2,0 1,4 0,6 0,3 2009 2010 Palmeiras investment of 24,2mio$ represents 31% of total Brasileirao teams spending in new players. Minas Gerais teams At. Mineiro and Cruzeiro complete top 3. Up to 6 teams made no investment in new player signings *Clubs in Serie B in 2009
  • 33. 33 Top 10 most expensive signings 2010 Mio U$D 8,3 5,5 4,4 4,1 4,1 4,1 4,1 3,8 2,2 2,0 Jorge Valdivia Maicosuel Leo Kleber DiegoSouza Réver Arouca Montillo Douglas Fernandinho 3 of the most expensive signings of the season have been done by Palmeiras, the club with a highest investment in the League Palmeiras Botafogo Palmeiras Palmeiras Atlético/MG Atlético MG Santos Cruzeiro Grêmio Sao Paulo
  • 34. 34 Top 10 most expensive signings ever Mio U$D 20,8 16,4 13,9 11,1 8,3 6,5 6,1 5,5 5,1 4,0 Tévez Mascherano Carlos Alberto Nilmar Jorge Valdivia Giuliano D'Alessandro Maicosuel Romário DiegoSouza The return of Jorge Valdivia to Palmeiras joins top 10, which is still lead by Tevez and Mascherano moves to Corinthians Corinthians Corinthians Corinthians Corinthians Palmeiras Internacional Internacional Botafogo Flamengo Palmeiras * *Nilmar= 2 (loan) + 9
  • 35. 35 Top Brazilian players back to Brasileirao Increased financial strength of Brazilian clubs has made possible the return of top players that have played in top European teams Season Player From To Transfer Price (mioU$D) 2010 Roberto Calos Fenerbahce (TUR) Corinthians Free 2010 Belletti Chelsea (ING) Fluminense Free 2010 Robinho Manchester City (ING) Santos Free Loan 2010 Cicinho Roma (ITA) São Paulo Free Loan 2010 Deco Chelsea (ING) Fluminense Free 2009 Adriano Internazionale (ITA) Flamengo Free 2009 Ronaldo Milan (ITA) Corinthians Free 2009 Fred Lyon (FRA) Fluminense Free
  • 36. 36 Total player sales Brasileirao teams MioU$D 18% growth mainly explained by Sao Paulo, Gremio and Santos player sales into Europe 144 170 2009 2010 +18%
  • 37. 37 MioU$D 35,8 4,0 4,4 1,2 29,6 14,5 2,4 0,4 4,0 7,3 11,8 0,5 1,5 1,2 1,2 1,5 22,4 0,3 37,8 29,7 21,7 21,1 10,0 9,4 8,7 6,8 6,6 4,8 3,5 2,3 2,3 2,2 2,1 0,8 2009 2010 Internacional leads the ranking of player sales for the 2nd consecutive year followed by Sao Paulo, Santos and Gremio. Corinthians has not sold any important player in 2010 after selling Cristian Baroni, André Santos and Douglas in 2009 *Clubs in Serie B in 2009 Player sales by club
  • 38. 38 Player sales vs total club revenues (2010) Brasileirao Serie A clubs revenues have higher dependence on players sales than top 5 European leagues 19% 16% 15% 14% 8% 7%
  • 39. 39 # of signings-Brasileirao teams Nº of players 227 119 110 2009 2010 Loans Signings 346 352 Brazilian league is very active in terms of players circulation. Loan format (31% of signings in 2010) is very popular in Brazil to keep expenses controled 242
  • 40. 40 # of player signings – Top 5 European leagues and Brasileirao Nº. of players Brasileirao Serie A has much higher rotation than top 5 European leagues, resulting in lack of time to adapt into playing system of each team 242 166 94 100 101 78 110 55 28 20 18 24 Loans Signings 221 122 120 119 102 352
  • 41. 41 Average cost per player signed MioU$D 0,14 0,22 2009 2010 Average cost per player has increased almost 60% to 2010. However, it remains much lower than top 5 European leagues
  • 42. 42 # signings by team Nº of players 19 27 15 19 17 15 13 21 14 23 14 13 18 23 14 18 18 18 11 16 23 23 21 21 20 19 19 19 19 19 18 17 17 17 16 14 14 14 13 9 2009 2010 At.Mineiro, Guaraní, Palmeiras , At.Goianense and Gremio Prudente have done more than 20 signings in 2010 . Corintians and Sao Paulo, the clubs with less signings *Clubs in Serie B in 2009
  • 43. 43 # signings by team- loans vs signings 22 15 16 13 13 13 12 8 11 10 11 15 10 10 12 12 11 11 8 9 1 8 5 8 7 6 7 11 8 9 7 2 7 7 4 2 3 3 5 Loans Signings 23 23 20 17 17 17 16 13 21 21 19 19 19 19 19 18 9 Nº of players 14 14 14 Atletico Mineiro is the club with less % of loans. Rest of clubs except Corinthians widely use the loan as a format to reduce risk and expenditures *Clubs in Serie B in 2009
  • 44. 44 # of exits-Brasileirao Nº of players 211 199 104 133 2009 2010 Loans Signings 315 332
  • 45. 45 # of player exits by team Nº of players 19 11 17 19 10 16 17 11 27 20 15 16 14 16 11 11 23 22 21 21 20 20 19 19 19 19 16 15 15 15 14 12 12 11 2009 2010 Besides signings,Palmeiras is also in the top position of exits. Santos, Botafogo and Vasco are the clubs with less exits
  • 46. 46 # of player exits by team-loans vs transfers 16 12 10 15 13 12 6 12 12 10 11 7 10 11 10 9 6 6 6 5 7 10 11 6 7 8 13 7 7 9 5 8 5 4 4 3 6 5 4 4 Loans Tranfers 22 20 20 19 19 19 19 15 15 15 12 12 11 10 9 Nº of players Loans have an important role to release players in all clubs. Corinthians (68%), Internacional (53%) and Cruzeiro (52%) use this formula in more than half of their exits 14 16 21 21 23
  • 47. 47 While all Top European leagues have seen more player departures than arrivals, Brasileirao shows the opposite trend -285 -94 -75 -54 -38 20 Nº.of players Net signings vs exits– Top 5 European leagues and Brasileirao
  • 48. 48 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  • 49. 49 Evolution of players transferred abroad Nº of players 665 858 857 804 851 1085 1176 1017 2002 2003 2004 2005 2006 2007 2008 2009 Despite Brasil is still number players source in the world, we have seen an stabilization in the number of player exports during last 3 years Source: CBF
  • 50. 50 Mio U$D Source: Ministério do Desenvolvimiento, Indústria e Comércio ExteriorTotal Brazilian football (all divisions) The total value of Brazilian player exports has decreased 25% to 177mio$ 223 235 1 77 2007 2008 2009 Evolution of players transferred abroad -25%
  • 51. 51 Players destination: Volume vs value 75% of player movement takes place inside Brasil, which accounts for 20% of total value. Since the value of each transfer to Europe is higher, 17% of total number of players accounts for 75% of total value 75% 17% 4% 4% 20% 75% 3% 2% Brasil Europe Asia Others # of players Value
  • 52. 52 Ranking most expensive sales in 2010 Mio U$D 1 8,7 1 3,9 1 1 ,2 1 0,4 8,7 8,3 8,3 6,9 5,6 5,6 Hernanes Sandro André Wesley Taison Walter Douglas Costa Réver Danilo Silva Wellington Silva Sao Paulo Internacional Santos Santos Internacional Internacional Gremio Gremio Fluminense Internacional Lazio Tottenham D.Kyev W.Bremen Metalist Kharkiv Porto S.Doneskt Wolsfburg Arsenal D.Kyev
  • 53. 53 Mio U$D 33,3 30,5 22,9 22,2 22,2 1 9,4 1 9,0 1 7,0 1 3,9 1 3,9 Santos Internacional Internacional Corinthians Corinthians Palmeiras Sao Paulo Sao Paulo Gremio Fluminense Real Madrid AC Milan Villarreal West Ham West Ham FC Barcelona Lazio Bayern Munich Liverpool AC Milan Ranking most expensive sales ever
  • 54. 54 Brazilian players in top 5 European leagues and Portugal in 2010 # of players 1 54 42 23 23 21 1 1
  • 55. 55 Brazilian players vs Argentinean in top 5 European leagues and Portugal Nº. Of players 154 42 23 23 21 1111 48 38 3 11 8 Brazilians Argentineans
  • 56. 56 S.C Internacional players sales 2006-2010 2006o 2007 2008 2009 2010 Bolívar (4,2) Alexandre Pato (30,5) Fernandão* (9,7) Edinho (3,2) Taison (8,7) Rafael Sóbis (11,8) Ceará (2,8) Sidnei (9,7) Magrão* (2,8) Walter (8,3) Jorge Wágner (2,8) Luiz Adriano (4,2) Márcio Mossoró (1) Nilmar (22,9) Sandro (13,9) Tinga (4) Fred (0,7) Renan (6,9) Alex (6,9) Ji-Paraná (0,14) Jorge Luiz* (0,4) Rentería (2,1) Wellington (6,2) Ramón* (1,2) Fabinho* (2,1) Pinga* (1) Danilo Silva (5,6) Ricardo Jesus (0,4) Marcos Camozzato (0,7) João Guilherme (0,2) 23,2 42,8 35,4 35,8 37,8 Internacional Porto Alegre has been very successful selling players to an impressive amount of 175Mio$ overt the last 6 years *Non European sale Mio USD
  • 57. 57 Sao Paulo players sales 2005-2010 2005 2006 2007 2008 2009 2010 Digão (0,7) Diego Lugano (10,4) Josué (2) Aloísio* (0,9) Eduardo Costa (3,5) Hernanes (18,7) Rodrigo (6,9) Denílson (6,9) Edcarlos (2,5) Diego Tardelli (1,1) Arouca* (4,2) Grafite (4,9) Ilsinho (13,9) Souza (5,6) André Dias (3,5) Cicinho (5,6) Thiago Ribeiro* (0,9) Breno (16,7) Léo Lima* (2,2) Roger* (1,1) 7,6 27,8 19,3 24,3 3,5 29,7 Sao Paulo has also been very active, selling players for 112Mio$ during last 6 years *Non European sale Mio USD
  • 58. 58 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  • 59. 59 Squad average age by League 27,0 26,9 26,5 25,5 25,4 25,0 Age average
  • 60. 60 Average age of players in Brasileirao squads Age 27,9 26,4 26,2 26,1 26,0 25,8 25,6 25,5 25,5 24,7 24,6 24,5 24,5 24,5 24,3 24,2 24,1 23,7 23,7 22,9
  • 61. 61 U21 players by club # of players 1 8 1 3 1 2 1 2 1 2 1 1 1 0 9 9 8 8 8 8 7 7 6 5 4 4 2
  • 62. 62 Registered home grown players in 1st team by club # of players 1 4 1 3 1 2 1 1 1 0 1 0 1 0 1 0 9 8 8 7 7 6 6 5 4 4 1 1
  • 63. 63 Importance of squad stability Points per game Estancia promedio (temporadas) Source: The Professional Football Players Observatory. Average top 5 leagues. Temporada 2007-08. Average most fielded 11 players Inglaterra 58% España 33% Alemania 1% (ns) Italia 48% Francia 0% (ns) 63 There is a strong statistical correlation between points achieved and players continuity in the teams
  • 64. 64 Average squad stability in Brasileirao clubs 2,7 2,2 2,2 2,1 2,1 2,1 2,0 2,0 2,0 2,0 1,8 1,7 1,7 1,7 1,4 1,3 1,3 1,3 1,3 1,1 São Paulo Palmeir as Cruzeiro Flamen go Goiás Vitória Internac ional Flumine nse Corinthi ans Grêmio Santos Avaí At. Paran… At. Goiani… Guarani Ceará Vasco At. Mineiro Botafog o Grêmio Years
  • 65. 65 % foreigners players 64,4% 49,7% 44,9% 40,3% 37,9% 10,6% 4,7% % of foreign players in Brazil is the lowest amongst the top international leagues * Foreigners even if they can play as local
  • 66. 66 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  • 67. 67 Brazil managers season 2010 Manager’s rotation in Brazilian League is very high, none of current managers have been more than one year in the same position Equipo Entrenador Llegada Fin contrato Botafogo Joel Santana 01/2010 12/2010 Guarani Vágner Mancini 04/2010 12/2011 Fluminense Muricy Ramalho 04/2010 12/2012 Cruzeiro Cuca 06/2010 12/2011 Internacional Celso Roth 06/2010 12/2010 Vasco Paulo César Gusmão 06/2010 07/2011 Palmeiras Luís Felipe Scolari 06/2010 12/2012 At. Goianiense Renê Simões 07/2010 12/2010 Grêmio Porto Al Renato Gaúcho 08/2010 12/2011 At. Mineiro Dorival Júnior 09/2010 12/2011 Equipo Entrenador Llegada Fin contrato São Paulo Paulo César Carpegiani 10/2010 12/2011 At. Paranaense Sérgio Soares 10/2010 12/2010 Flamengo Vanderlei Luxemburgo 10/2010 12/2012 Grêmio Prud Fábio Giuntini 10/2010 12/2010 Vitória Antônio Lopes 10/2010 12/2010 Avaí Vágner Benazzi 10/2010 12/2010 Corinthians Tite 10/2010 12/2011 Santos Adilson Batista 11/2010 12/2011 Goiás Artur Neto 11/2010 12/2010 Ceará Dimas Figueiras* - - *Interim coach
  • 68. 68 Manager changes* 2009 30 16 10 8 5 3 Managers *Changes during the season 30 managers were changed during 2009 and 7 more where released at the end of the national Championship
  • 69. 69 Managers season 2010- Stability 3,5 1,9 1,7 1,4 0,6 0,3 Managers at Brazilian teams have an average stay of 4 months, much less than in top European leagues
  • 70. 70 % foreign managers 35% 25% 22% 10% 10% 0% % of foreign coaches All managers in Brasileirao Serie A are Brazilian
  • 71. 71 4. Football Transfer Review Brasil 4.1. Revenue outlook 4.2. Player movement 4.3. Exports review 4.4. Squad data 4.5. Managers stability 4.5. Conclusions Football Transfer Review Brasil
  • 72. 72 Conclusions Football Transfer Review Brasil (1 de 3)  Brazilian club football is becoming stronger than ever with 2 digit revenue growth and increased player purchase power. Spending in new players has increased 61% in 2010 to 79mio$  Palmeiras has spent 24,2mio$ in new players (31% of total spending) which did not help to achieve good sporting results. Top 3 spending ranking is completed by Atlético Mineiro and Cruzeiro  Jorge Valdivia return from Al-Ain to Palmeiras is the highest spending signing at 8,3mio$  Increased purchase power has permitted Brazilian clubs to bring back success Brazilian players in Europe such as Deco, Cicinho or Belletti.  Atlético Mineiro, Guaraní and Palmeiras are the teams with highest number of new players. Corinthians and Sao Paulo, the teams with least squad renewal  Total player sales from Brasileirao Serie A teams was up 18% to 170mio$. Internacional has been the highest selling team with a total player sales value of 38mio$, followed by Sao Paulo (30mio$). Average cost per player was up 61% to 220k$
  • 73. 73  Brazilian football has a high player rotation that does not help teams to achieve stability and control costs. Such rotation is above top 5 European leagues  Palmeiras gets confirmed as the team with most changes, as it also leads the ranking of number of exits (23). Santos, Botafogo and Vasco de Gama, the teams with least player exits  As opposed to what happened in all tope European leagues, Brasileirao has experimented a net increase in the number of players in the squads  Despite still being #1 players provider in the world, Brazilian football exports have stopped increasing in the last years. European football financial constraints suggests that Brazilian clubs – Number of players that left Brazil in 2009 was down 14% to 1,017 – Total value of player exports was down 25% to 177mio$ – 75% of exports value is concentrated in Europe – Portugal is the country with more Brazilian players (154 just in Sagres Liga) – Hernanes move fro Sao Paulo to Lazio was the most expensive of the season at 19mio$ – Brazil exports more players to Europe than Argentina (except in Spain and Italy) – Internacional (175) and Sao Paulo (112) have sold players for 287mio$ over the last 6 years Conclusions Football Transfer Review Brasil (2 de 3)
  • 74. 74  Squad analysis relevant data: – The average age of Brasileirao Serie A squads is 25,0, lower than any of the tope European leagues – Ceara is the team with the most experimented squad (27,9 years old average). Santos has the youngest squad (22,9) and the highest number of U21 players (18) – Sao Paulo has the most stable squad (average 2,7 years stay per player). Gremio Prudente the least (1,1 years) – Santos has the highest number of home grown players (14), followed by Sao Paulo (13). Ceara and Atl. Goianense have only 1 each – Only 4,7% of players in Brasileirao serie A squads are not originally from Brasil. % of foreigners is much higher in European leagues (ie Premier League 64,4%)  The analysis of managers information included in the study reveals that Brazilian executives are much less patient than their European colleagues: – None of Brasileirao Serie A managers has been in the post for more than 1 year. Average stay is 4 months, much lower than any of the top European Leagues – Up to 30 managers were replaced during 2009 season – All Brasileirao Serie A teams have Brazilian managers Conclusions Football Transfer Review Brasil (3 de 3)
  • 75. 75 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  • 76. 76 The first top line ideas The concept 1. Management professionalization 2. Stadia renewal (World Cup 2014) 3. Player talent retention combined with selected player imports 4. Reduced player rotation 5. Increase managers stability 6. New TV rights sales model with no exclusivity 7. Season calendar synchronization with Europe 8. Clubs to go international in a more consistent way Brazilian has a great opportunity to develop and consolidate a new football model based on a revamped value and strength of its domestic championship The way forward for Brazilian football The signs • European market less strong to buy players from Brazil • Increased non player transfer related revenue • Global TV distribution • Strong National team
  • 77. 77 1. About Football Transfer Review 2. European football finance outlook 3. Highlights Football Transfer Review Europe 2010/11 4. Football Transfer Review Brasil 5. The way forward for Brazilian football 6. About Prime Time Sport Table of contents
  • 78. 78 Mission and USP Unique Selling Proposition Mission 1. Global reach, local touch 2. Experience, professionalism and quality of work 3. Independence, objectivity and confidentiality 4. Rigorous client selection To inspire and help sports entities, sports rights holders, athletes and large corporations clients to maximize value around their professional sport practice and sport related activities
  • 79. 79 Business divisions Prime Time Sport Player representation Young talent development Player transfers intermediation Club revenue development Strategic consultancy Football Image rights Marketing Sponsors recruiting Positioning development Press relationships Brand creation lab* Event management Sponsorship management for top brands Sports rights exploitation Strategic & networking consultancy Football Transfer Review* Headhunting *Study and methodology exclusive to Prime Time Sport
  • 80. 80 Contact details Prime Time Sport executives Esteve Calzada Global CEO esteve.calzada@ptsport.tv blog: www.estevecalzada.com www.twitter.com/estevecalzada Luiz Rocha CEO Brasil luiz.rocha@ptsport.tv Bruno Batlle Director of Football bruno.batlle@ptsport.tv Sergio Vinay CEO México sergio.vinay@ptsport.tv C/ Tuset 20, 8-5, 08006 Barcelona-Spain. Tfno: +34 933 967 900; Fax: +34 934 155 982 Av. Barao Homem de Melo, 4500/405, CEP 30450-250, Belo Horizonte-Brasil. Tfno/Fax: +55 (31) 3247 6272 33 sur 2514, Puebla-México. Tfno +52 (222) 13012 86