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Our company


is based in Modiin,


      Israel
MISSION:



         As2x2.com

   is software business and
 website, that gives parents a
new ways to engage in child's
          education,

 so they become committed
     participants in the
 process, and to raise and
 educate kids in a friendly
  optimistic environment.
PROBLEM:




                                                           Parents are not aware what is
                               Parents are spending less     going on with their child at
 This is the reality of our        time helping their      school. Parents can not assess
           lives:                       children            if their children are lagging
 working parents spend          than their own parents       behind in certain fields and
most of their time on their    did. Parents have limited         what help they need to
        computers,              understanding of child          improve their academic
while their kids - on their.         development.                    performance.
Monitoring of child’s cognitive development
                               EXISTING SOLUTIONS
             Solution                   Advantages                                    Disadvantages

School achievement                                                  • Not tuned to child’s individuality.
tests system                     Occurs regularly, does not         • Aims to assess learning of a specific material, rather
                                 require special effort from        than general cognitive skills
                                 parents, and money                 • Always late: the information about the problems
                                 investments                        comes to the parents later than these problems can be
                                                                    prevented

Particular teacher,
counsellor
or psychologist                                                     • Requires a systematic investing of time and money
                                 Individual, professional
                                                                    • Irritates the child
monitoring                       care and support.
                                                                    • Limited by particular specialis’ field of competence



Regular parental
control                          Individual highly motivated
and involvement                                                     • The lack of learning assessment skills in parents
                                 monitoring . Can be carried
                                                                    •The lack of time spent with children
in child’s activity              out continuously.



Use existing cognitive testing
products                                                            • Not tuned to child’s individuality.
                                 High-quality assessment of
                                                                    • Informs only about the end result, does not collect
                                 general cognitive child’s skills
                                                                    information about cognitive process.
                                 in a familiar and interesting
                                                                    • Uses a limited set of tests, and therefore cannot
                                 environment
                                                                    be used for dynamic testing
OUR
   SOLUTION:



   Build "common
information network"
    of parents and
       children.



 Glance from inside
         into
  child's cognitive
      activity.
GENERAL
SCHEME:
                          Server collects data about
                         the game , processes it and
                           creates the results in the
                        form of recommendations to
                           parents: what to look for
                               and how to help.




                                                 A parent being interested in
      A child plays in the                        children's education and
                                                          cognitive
       eLearning games                            development, requests an
                                                    receives information.
educated


                         who are
                                                         with median
                      actively using
                                                          incomes
Target                social media.

customers:



              of children                                            interested in
             with learning
              difficulties
                                        Parents                     their children
                                                                       progress




                       seeking for
                                                          that lack the
                      assistance on
                                                         time to invest
                          how to
                                                           fully raising
                        best raise
                                                         their children
                      their children.    that face a
                                        limited array
                                        of options for
                                         high-quality
                                          child care
WHY as2x2 ?



                                        I'm not so much interested
                                                    My child - is
         The system stores                 inI the muchresult of cost
                                               am finala does it not
                                                                   the
     We also have little interest in
     We dopress will not is for a
      Our data analysis even
       Justwesubscription based        If my child will teacher
                                            How are He/she istoor a
                                                    not
                                             special, requiredplay
                                           How system oftenmy take
                                              We thisI know if my
                                              Willcantimeto focus I'm
                                                        irritate it on
 WeYes, result.the identical
         The child
                not have
   information about all of highly
                             your
       offer a builtWe collect
            We created produces
                                          game. I want encourages
                                        monitor developmentif
                                         and what
                                           game, he is does is
                                           psychologist, even
                                          Your a
                                         developing at an of areas
                                                               expected
      on the experienceset ofthe
       final that you're doing it.
button, and ourthe      wide
  tasks. The for system could
      know games, makes it
                  system
     child’s Subscriber and
long vast amount of data about
       games
       period.                         child, that variety kid,just
                                          child's he/she constantly
                                                             will
                                           to continuouslysolving
                                            the rate. I wantmonitor
                                                  process of the I do
                                           monitoring the correct
                                                         the
                                                  child not to miss
                                                        cognitive
      will all the educators
          qualified
         indicators draw manner.
               in playing attention        remember
                                             in ordertrack ?
                                                  supervised?
                                                   on
developmentaof full he familiar
 possiblejust random in
    aHe'sgivespecify individual
      tasksto youvariousis
       get important featuresthe
               to data
        teachers. potentially one
         the systeminterprets of
                     It                   notstarting problem ?befor
                                            problems. Ito account
                                                the child want to
                                         assessment cognitive
                                           answers and that’s much
                                                understand that all.
                                                  development?
      surroundings,can also
        The of cognitive no
          information. and lunch
interested offers a dynamic for
    criteria, in during the
  aspectsresults in simple                    aware of the child's
                                                  development ?
                                                      either.
      problem-solving process                     his/her unique
        is standing the area.
              problematic
   determinethe child.child not
   activitychild, the child isas a
      evaluation ofbehind him.
                  if                   strengths and weaknesses
     every ofbreak. serveprocess
      interested anda certain
          terms, which then                       characteristics.
   developmentin it.to parents.
           clear guidefor game.
                        the                              .
            period of time.
Games pyramide:

                                  etc…
           just idea…

                              Analysis and
                               reasoning
            algorithm
           development
                            Spatial thinking

             under
          construction      Basis of logical
                         thinking - analogies
              ready
                         Comparison by
                         different criteria
Outcome pyramide:


   Parent gets also a lot of
      useful additional
       information….


   Parent gets information
  about mastering level and
  help needed in each field



   Child gets mastering in
       cognitive skills
Learning
                   motivation, impulsivity, self-control
Parent gets also   Concentration ability, period of
 a lot of useful
                   high productive work
   additional
  information
     about:        Most productive ways to instruct
                   your child

                   Errors’ type and level, ways to
                   improve learning activity

                   Individual features of learning
                   behavior

                   Dynamic “self-compare” picture of
                   child’s improvement

                   And so on…
Expected development steps:


Dynamic analysis
system
                 Development of entire
development       cognitive games set
  Individual cognitive
    skills progress                   Ready pilot
                         Integrated
        for given
                          cognitive     game:
     period of time         skills
                          analyzis    comparison
       Individual        Integrated
   learning behavior      learning    Cognitive   Learning
                          behavior      skills    behavior
         change           analysis    analyzis    analyzis
        for given
     period of time
Buisiness
  Model:
 system     Russian site                  English site               Hebrew site
                                   – in translating process      – under construction
    of        - active


connected
                               eLearning games site
   sites



                    Webinars                                  Site of
                                                            individual
                        Site
                                                        parents help service
                    (in project)
                                                               (idea)
Although for now we have only Russian site…
               VISITORS MAP

                                    Russia and former
                                         USSR:
  North                                 116,000
 America               Europe
 10,000                10,000

                                  Israel
                                 25,000

                        Africa
   Central and South     100
       America
          200




                                                        Australia and
                                                        New Zealand
                                                            350

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as2x2.com presentation

  • 1. Our company is based in Modiin, Israel
  • 2. MISSION: As2x2.com is software business and website, that gives parents a new ways to engage in child's education, so they become committed participants in the process, and to raise and educate kids in a friendly optimistic environment.
  • 3. PROBLEM: Parents are not aware what is Parents are spending less going on with their child at This is the reality of our time helping their school. Parents can not assess lives: children if their children are lagging working parents spend than their own parents behind in certain fields and most of their time on their did. Parents have limited what help they need to computers, understanding of child improve their academic while their kids - on their. development. performance.
  • 4. Monitoring of child’s cognitive development EXISTING SOLUTIONS Solution Advantages Disadvantages School achievement • Not tuned to child’s individuality. tests system Occurs regularly, does not • Aims to assess learning of a specific material, rather require special effort from than general cognitive skills parents, and money • Always late: the information about the problems investments comes to the parents later than these problems can be prevented Particular teacher, counsellor or psychologist • Requires a systematic investing of time and money Individual, professional • Irritates the child monitoring care and support. • Limited by particular specialis’ field of competence Regular parental control Individual highly motivated and involvement • The lack of learning assessment skills in parents monitoring . Can be carried •The lack of time spent with children in child’s activity out continuously. Use existing cognitive testing products • Not tuned to child’s individuality. High-quality assessment of • Informs only about the end result, does not collect general cognitive child’s skills information about cognitive process. in a familiar and interesting • Uses a limited set of tests, and therefore cannot environment be used for dynamic testing
  • 5. OUR SOLUTION: Build "common information network" of parents and children. Glance from inside into child's cognitive activity.
  • 6. GENERAL SCHEME: Server collects data about the game , processes it and creates the results in the form of recommendations to parents: what to look for and how to help. A parent being interested in A child plays in the children's education and cognitive eLearning games development, requests an receives information.
  • 7. educated who are with median actively using incomes Target social media. customers: of children interested in with learning difficulties Parents their children progress seeking for that lack the assistance on time to invest how to fully raising best raise their children their children. that face a limited array of options for high-quality child care
  • 8. WHY as2x2 ? I'm not so much interested My child - is The system stores inI the muchresult of cost am finala does it not the We also have little interest in We dopress will not is for a Our data analysis even Justwesubscription based If my child will teacher How are He/she istoor a not special, requiredplay How system oftenmy take We thisI know if my Willcantimeto focus I'm irritate it on WeYes, result.the identical The child not have information about all of highly your offer a builtWe collect We created produces game. I want encourages monitor developmentif and what game, he is does is psychologist, even Your a developing at an of areas expected on the experienceset ofthe final that you're doing it. button, and ourthe wide tasks. The for system could know games, makes it system child’s Subscriber and long vast amount of data about games period. child, that variety kid,just child's he/she constantly will to continuouslysolving the rate. I wantmonitor process of the I do monitoring the correct the child not to miss cognitive will all the educators qualified indicators draw manner. in playing attention remember in ordertrack ? supervised? on developmentaof full he familiar possiblejust random in aHe'sgivespecify individual tasksto youvariousis get important featuresthe to data teachers. potentially one the systeminterprets of It notstarting problem ?befor problems. Ito account the child want to assessment cognitive answers and that’s much understand that all. development? surroundings,can also The of cognitive no information. and lunch interested offers a dynamic for criteria, in during the aspectsresults in simple aware of the child's development ? either. problem-solving process his/her unique is standing the area. problematic determinethe child.child not activitychild, the child isas a evaluation ofbehind him. if strengths and weaknesses every ofbreak. serveprocess interested anda certain terms, which then characteristics. developmentin it.to parents. clear guidefor game. the . period of time.
  • 9. Games pyramide: etc… just idea… Analysis and reasoning algorithm development Spatial thinking under construction Basis of logical thinking - analogies ready Comparison by different criteria
  • 10. Outcome pyramide: Parent gets also a lot of useful additional information…. Parent gets information about mastering level and help needed in each field Child gets mastering in cognitive skills
  • 11. Learning motivation, impulsivity, self-control Parent gets also Concentration ability, period of a lot of useful high productive work additional information about: Most productive ways to instruct your child Errors’ type and level, ways to improve learning activity Individual features of learning behavior Dynamic “self-compare” picture of child’s improvement And so on…
  • 12. Expected development steps: Dynamic analysis system Development of entire development cognitive games set Individual cognitive skills progress Ready pilot Integrated for given cognitive game: period of time skills analyzis comparison Individual Integrated learning behavior learning Cognitive Learning behavior skills behavior change analysis analyzis analyzis for given period of time
  • 13. Buisiness Model: system Russian site English site Hebrew site – in translating process – under construction of - active connected eLearning games site sites Webinars Site of individual Site parents help service (in project) (idea)
  • 14. Although for now we have only Russian site… VISITORS MAP Russia and former USSR: North 116,000 America Europe 10,000 10,000 Israel 25,000 Africa Central and South 100 America 200 Australia and New Zealand 350