One Size Does Not Fit All: Relieve the Headaches of Product Complexity

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Increased product options brings added complexity and an array of challenges. This eBook explores the challenges, the impact and the solution from a manufacturers and analysts point-of-view.

A product platform approach is the recommend solution. For more on product diversity after you read the eBook - take a look at http://www.ptc.com/solutions/product-platforms/

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  • Not sure if we can use the 7 series image but it would be good.http://blogs.ptc.com/2013/02/06/product-diversity-sales-services-and-henry-fords-big-mistake/ (use bitly link for analytics)
  • http://blogs.ptc.com/2013/01/23/drivers-and-challenges-of-product-diversity/ (use bitly link for analytics)
  • Tweet: Poorly managed product portfoliocan have critical implications to a company’s growth & profitability in new markets. http://www.ptc.com/solutions/product-platforms/ (use bitly link for analytics)
  • http://blogs.ptc.com/2013/01/28/product-diversity-manufacturing-and-it-challenges/ (use bitly link for analytics)Knowledge @ Wharton: “Under the Hood of Toyota’s Recall: ‘A TremendousExpansion of Complexity.’” http://knowledge.wharton.upenn.edu/article.cfm?articleid=2462
  • “Global platform management is at the heart of our challenge. To get it right, is the daily challenge of our engineers” (Guilio, Tetrapak)
  • Tweet: #Product diversity is a requirement. Achieving #diversity with scale, delivering variety with efficiency, is the key to success http://www.ptc.com/solutions/product-diversity/ (use Bitly link for analytics)
  • Tweet: Relieve the headache of product #complexity & achieve effective #ProductDevelopment – Use #ProductPlatform approach http://www.ptc.com/solutions/product-platforms/ (UseBitly for analytics)
  • Tweet: Relieve the headache of product #complexity & achieve effective #ProductDevelopment – Use #ProductPlatform approach http://www.ptc.com/solutions/product-platforms/ (UseBitly for analytics)
  • http://www.ptc.com/view?im_dbkey=150974 (use bitly link)
  • http://www.ptc.com/solutions/product-diversity/ (Use Bitly URL for analytics)
  • http://www.ptc.com/solutions/product-diversity/ (Use Bitly URL for analytics)
  • http://www.frost.com/sublib/display-market-insight-top.do?id=262808285 (use Bitly for analytics)
  • Tweet: #PTC Global Platforms helps companies meet requirements of market, region, and customer-specific products without drowning in complexityhttp://www.ptc.com/solutions/global-platforms/ (usebitly for analytics)
  • Tweet: #PTC Global Platforms helps companies meet requirements of market, region, and customer-specific products without drowning in complexityhttp://www.ptc.com/solutions/global-platforms/ (usebitly for analytics)
  • One Size Does Not Fit All: Relieve the Headaches of Product Complexity

    1. 1. 1
    2. 2. Do you have a diverse product portfolio? How do you manage it successfully? 2
    3. 3. Some practical considerations every company should take, as well as, some food for thought! 3
    4. 4. 100 years ago Henry Ford famously said: “Any customer can have a car painted any color he wants so long as it is black.” 4
    5. 5. More recently, BMW claimed “every vehicle that rolls off the belt is unique.” The number of possible variations in the BMW 7 Series alone could reach 1,017 Click to read blog 5
    6. 6. Product options are in demand wherever you look 6 Click to read blog
    7. 7. However, product diversity brings complexity challenges and headaches to product developers at every manufacturer 7
    8. 8. Keeping track of all requirements and designs can mean too many spreadsheets, documents and system overload SPREAD SHEETS 8
    9. 9. The result: without diversity, new markets are harder to penetrate. Opportunities are missed! Tweet this 9
    10. 10. THE CHALLENGES Products: • introduced late to the market • fail to meet customer requirements • suffer quality issue THE IMPACT • Low levels of customer satisfaction • Market opportunity lost to competitors 10
    11. 11. The Magnitude of the Impact “Product complexity has more than doubled over the last 15 years. Complex production and sales processes weaken a company's competitiveness.” Findings from a study by Roland Berger Strategy Consultants Tweet this 11
    12. 12. Automotive expert, Takahiro Fujimoto, attributed the Toyota crisis to: “a tremendous expansion of complexity” caused by “the number of models sold in the global market, and the growing complexity of each individual vehicle due to social pressure and market demand”. Source: Interview Under the Hood of Toyota's Recall: 'A Tremendous Expansion of Complexity 12 Click to read blog
    13. 13. “Global platform management is at the heart of our challenge. Getting it right, is the daily challenge of our engineers.” Giulio Mengoli, Vice President, DSO Carton Economy, Tetra Pak 13
    14. 14. Product diversity is a requirement, but achieving diversity with scale – delivering variety with efficiency – that´s the key to success. Tweet this 14
    15. 15. How are companies solving these challenges? 15
    16. 16. Many industry leaders relieve the headaches of product portfolio complexity… 16
    17. 17. …by adopting a Product Platform approach. Tweet this 17
    18. 18. Benefits achieved by Scania AB’s platform approach Estimated 50% percent part reduction achieved internally, compared to reduction achieved by non-modular approach 30%-50% reduction in design and development costs 10% manufacturing cost reduction 30% reduction in sales and service expenses 18 Article Source
    19. 19. The Volkswagen Group, makers of VW, Audi, Porsche, and other vehicles, are one of the world’s most profitable automakers, largely due to its global platform strategy. 19
    20. 20. KHS Filling and Packaging By implementing a modular product architecture, KHS is able to address specific customer requests, reduce process costs and cycle times proving their overall strategy supports consistency in dealing with variances and complexity. 20
    21. 21. WinWinD LTD With its product platform approach, WinWinD has successfully produced a high class product and has grown its business at the same time. 21
    22. 22. Experts agree! 22
    23. 23. Frost & Sullivan researchers expect: Over 50 percent of the top 12 global trucking OEMs will increase the number of platforms by 2018, resulting in an average of one in every three trucks built with a platform approach. Tweet this 23
    24. 24. As these growth strategies emerge, a consistent global platform approach has become a major requirement for any OEM. “Markets considered as an afterthought a few decades ago are now dictating the course of global commercial vehicle demand and the industry’s growth.” – Frost & Sullivan research 24 Article Source
    25. 25. Is your organization keeping up with the changes? 25
    26. 26. Are you able to CONTROL your product costs (design, development and manufacturing costs) with standardized components? Are you able to CAPITALIZE on new market opportunities with price premiums for tailored and custom products? Are you able to SYNCHRONIZE product configurators used by sales with engineering-defined options so the right product is configured for the right market? 26
    27. 27. Get the most out of your product platform approach. Take a trip to our resource center. 27
    28. 28. The PTC Global Platforms solution helps companies efficiently meet the varied requirements of market, region, and customer-specific products without drowning in complexity. Tweet this 28
    29. 29. Share this ebook Tweet this 29

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