Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media and Traditional Media: What Works Best for Colleges and Institutes

2,362 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social Media and Traditional Media: What Works Best for Colleges and Institutes

  1. 1. Higher Education Marketing<br />Driving Education Marketing <br />with Analytics<br />www.higher-education-marketing.com<br />
  2. 2. Social Media Engagement & Analytics<br />ACCC Pre-Conference Session<br />www.higher-education-marketing.com<br />
  3. 3. Agenda<br />Why social media? What are your goals?<br />Social Medias, how many?<br />Three phases of an end to end Social Media program<br />Listening<br />Measuring<br />Engaging<br />Driving ROI using Google Analytics<br />Resources & Tools<br />www.higher-education-marketing.com<br />
  4. 4. Why social media? What are your goals?<br />Student Services - Provide customer service<br />Financial Aid<br />Admissions<br />Recruiting – Engage with prospective students<br />Full Time<br />Continuing Education<br />International<br />Alumni – Keep in touch with your graduates<br />Events<br />www.higher-education-marketing.com<br />
  5. 5. Social Medias, how many?<br />www.higher-education-marketing.com<br />
  6. 6. Three phases of an end to end Social Media program<br />Listening: Discovering real-time, relevant, impactful conversations.<br />Measuring: Monitoring, analyzing and tracking those conversations<br />Engaging: What are your rules of Social Engagement?<br />www.higher-education-marketing.com<br />
  7. 7. Are you listening?<br />www.higher-education-marketing.com<br />
  8. 8. Forums, Twitter, Facebook, Blogs, YouTube<br />www.higher-education-marketing.com<br />
  9. 9. Are you measuring?<br />www.higher-education-marketing.com<br />
  10. 10. Facebook Insights<br />www.higher-education-marketing.com<br />
  11. 11. YouTube Metrics<br />www.higher-education-marketing.com<br />
  12. 12. LinkedIn InMaps<br />www.higher-education-marketing.com<br />
  13. 13. Blog: PostRankAnalytics<br />www.higher-education-marketing.com<br />
  14. 14. Radian 6: Share of Voice Month<br />www.higher-education-marketing.com<br />
  15. 15. Radian 6: Social Media Trend<br />www.higher-education-marketing.com<br />
  16. 16. Radian 6: The Conversation Cloud<br />www.higher-education-marketing.com<br />
  17. 17. What are your rules of Social Engagement?<br />www.higher-education-marketing.com<br />
  18. 18. Social Media Engagement Playbook<br />Who does what?<br />www.higher-education-marketing.com<br />
  19. 19. Driving ROI using Google Analytics<br />Facebook<br />Twitter<br />Email Campaigns<br />Printed Course Catalogue<br />Newspapers<br />www.higher-education-marketing.com<br />
  20. 20. Facebook<br />www.higher-education-marketing.com<br />
  21. 21. Twitter<br />www.higher-education-marketing.com<br />
  22. 22. Email Campaigns<br />www.higher-education-marketing.com<br />
  23. 23. Printed Course Catalogue<br />www.higher-education-marketing.com<br />
  24. 24. Newspapers<br />www.higher-education-marketing.com<br />
  25. 25. Resources<br />http://beta.klout.com/home<br />http://www.radian6.com/<br />http://technorati.com<br />https://analytics.postrank.com/<br />https://search.twitter.com/<br />http://inmaps.linkedinlabs.com/network<br />http://www.google.com/analytics/<br />www.higher-education-marketing.com<br />
  26. 26. Driving Education Marketing <br />with Analytics<br />Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started.<br />Philippe Taza<br />ptaza@higher-education-marketing.com<br />www.higher-education-marketing.com<br />514-312-3968<br />www.higher-education-marketing.com<br />

×