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Online lead generation best practices in higher education


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Lead generation best practices can help you to increase the ROI of your online marketing by increasing the number of leads you produce at a lower cost per lead. This webinar will review of the basics of online lead generation including: segmenting your prospects, the enrolment funnel, sources of leads, anatomy of a landing page.
It does share Online lead generation best practices including: conversion segmentation, content matching/scent, focused messaging, micro-sites, offers, multi-step forms, rich media, trust elements, tracking with analytics, A/B testing, using an agile marketing approach, and more.

Published in: Education, Technology, Business
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Online lead generation best practices in higher education

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