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Socialmedia101fermhandout

  1. 1. What is Social Media? Social Tools Social Tips Summary Social Media 101 Tools and Tips Paul Treadwell CALS/Cooperative Extension Information Technology Cornell University Family Economics and Resource Management PWT, 2010 Paul Treadwell SocialMedia101
  2. 2. What is Social Media? Social Tools Social Tips Summary Outline 1 What is Social Media? Designed for conversation and connection Why use social media? 2 Social Tools Tools 3 Social Tips Tips Paul Treadwell SocialMedia101
  3. 3. What is Social Media? Social Tools Designed for conversation and connection. Social Tips Why use social media? Summary Most of us are social by nature. Social media uses technology to create points of connection. It’s not really new. It is Very public. Equal weight given to both content and connection. Paul Treadwell SocialMedia101
  4. 4. What is Social Media? Social Tools Designed for conversation and connection. Social Tips Why use social media? Summary In the beginning. When geeks ruled the net. The “orignal internet”, aka ARPANET,was developed to let scientists connect to each other. Creating networks and talking about stuff is fundamental to the net. Email, usenet groups and irc developed with the net. Paul Treadwell SocialMedia101
  5. 5. What is Social Media? Social Tools Designed for conversation and connection. Social Tips Why use social media? Summary Elements of sociability. Identity, connection and reputation. Tell people who you are- establish an online identity. Provide ways for people to respond to you - you want conversation, not monologue. Establish, and protect, your reputation - this is your currency. Spend it wisely. Paul Treadwell SocialMedia101
  6. 6. What is Social Media? Social Tools Designed for conversation and connection. Social Tips Why use social media? Summary Tell me a story. We all like a good story. Stories are much more social than statistics. Stories can invite reflection, and draw out new stories. Stories can inspire action. Paul Treadwell SocialMedia101
  7. 7. What is Social Media? Social Tools Designed for conversation and connection. Social Tips Why use social media? Summary New, fast and (fairly) easy. New audiences are waiting online. Adding social content is. Social Media tools are web 2.0 tools. Paul Treadwell SocialMedia101
  8. 8. What is Social Media? Social Tools Designed for conversation and connection. Social Tips Why use social media? Summary Everything is social now. Or it soon will be. Social is the new “next big thing”. Calling it social doesn’t make it so. Different publics gather around different wells. Paul Treadwell SocialMedia101
  9. 9. What is Social Media? Social Tools Designed for conversation and connection. Social Tips Why use social media? Summary New audiences to be found. Shifting demographics and you. Majority of users - 25-54 years old. Almost 2/3 of users earn more than $50,000.0 per year. There is no one “type” of user - some graze, some lurk, some are vocal. Paul Treadwell SocialMedia101
  10. 10. What is Social Media? Social Tools Tools Social Tips Summary Facebook. 400 million users - growing daily. Wide range of features. Increasingly used by organizations for outreach and publicity. Paul Treadwell SocialMedia101
  11. 11. What is Social Media? Social Tools Tools Social Tips Summary Twitter. Short, short stories - 140 characters. Follow me, I’ll follow you. Flows, like a river.... Paul Treadwell SocialMedia101
  12. 12. What is Social Media? Social Tools Tools Social Tips Summary And more. Posterous,Tumblr, et al. Post once, appear many places. Buzz. Like Twitter. Wave. Collaboration. Paul Treadwell SocialMedia101
  13. 13. What is Social Media? Social Tools Tips Social Tips Summary Trust More than just a Hal Hartley film. Trust and reputation go hand in hand. Begin from the foundation you have, in the world, already. Be careful- traffic on a 2-way street can be...risky, sometimes. Paul Treadwell SocialMedia101
  14. 14. What is Social Media? Social Tools Tips Social Tips Summary Who’s your friend? Be clear about your audience/stakeholders. It’s always possible that technology isn’t the answer. Different publics gather around different wells. Paul Treadwell SocialMedia101
  15. 15. What is Social Media? Social Tools Tips Social Tips Summary Grow slow. Take some time to ask why? Invest wisely. Social media costs, even though the tools are free. Focus on connection and conversation. Paul Treadwell SocialMedia101
  16. 16. What is Social Media? Social Tools Tips Social Tips Summary Be in many places, at the same time Post once and propagate. Take advantage of the interconnectedness of the web. Select a tool and learn to use it. Don’t be distracted by the latetest shiny new thing. If what you are doing works-keep it up. Paul Treadwell SocialMedia101
  17. 17. What is Social Media? Social Tools Tips Social Tips Summary Privacy? What privacy? Social implies public. Never think otherwise. Don’t overshare. A little mystery can be a good thing. Focus on connection and conversation. Paul Treadwell SocialMedia101
  18. 18. What is Social Media? Social Tools Social Tips Summary Summary Social media is here to stay.Let’s learn to use it well. Act as though everything you do online is public. Propagate. Post once and populate many. Outlook Mobile is coming. So is the internet of things. Paul Treadwell SocialMedia101
  19. 19. Appendix For Further Reading For Further Reading I T. Watson. CauseWired: Plugging In, Getting Involved. Changing the World. Wiley, 2008. C. Brogan and J. Smith. Trust Agents: Using the Web to Build Influence,Improve Reputation and Earn Trust. Wiley, 2009. Paul Treadwell SocialMedia101

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