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Social Media 101


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A terse, incomplete and hurried introduction to social medai

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Social Media 101

  1. 1. Social Media 101<br />Content, Context and Story<br />
  2. 2. What is social media?<br />Technology that people use to:<br />Communicate<br />Share<br />Collaborate<br />
  3. 3. How it’s different<br />A new model for the web<br />No longer just consumption<br />Users can become (co) creators<br />Opens new paths for collaboration<br />Exposes/reveals the expertise “out there”<br />With some costs<br />Changes relationships<br />
  4. 4. Why this matters<br />Moves the process from monologue to dialog<br />Creates relationships, and linkages <br />Alters roles and relationships<br />
  5. 5. Some examples<br />Youtube<br />Video <br />Wikipedia<br />User created encyclopedia<br />Facebook, etc…<br />Social networking<br />Flickr<br />Photo sharing<br />
  6. 6. More things…<br />RSS<br />Tags, tagging and bookmark sharing<br />Wikis<br />Really not so scary…<br />
  7. 7. What’s next?<br />Mobile<br />Cell phones as tools<br />Crowdsourcing<br />The wisdom of the mob<br />The Internet of things<br />Tagging, monitoring<br />
  8. 8. It’s a game:<br />How can social media benefit our work?<br />3 scenarios<br />What are the challenges<br />Who are you helping/working with – and why<br />Develop your plan<br />Choose from the card set<br />15 points to budget<br />Tell the story<br />