“The Pot Calling the Kettle Black”                                 F#!@g!!                        Use and “abuse” of web v...
Objective              The objective of this document is to show the extensive use of content taken from the web in the on...
Introduction             The examples proposed have been gathered in about a week of casual monitoring. There are at least...
sabato 23 febbraio 13
sabato 23 febbraio 13
Please note this clip from a BBC program                        uploaded by a fan and used by Repubblica,                 ...
sabato 23 febbraio 13
sabato 23 febbraio 13
The meteors in Russia is a typical cases. Everyone,       including TVs took videos (several) from the web           Corri...
La Repubblicasabato 23 febbraio 13
Se ra                        de lla            rie re        C orsabato 23 febbraio 13
Corriere della Sera uses a subsidiary “Redazione Contenuti Digitali” to produce                     content for the web an...
For instance this video by them....sabato 23 febbraio 13
...seems taken from one or compiling excerpts                  from several web videos       ...unless they have acquired ...
Pre roll and                        companion                          Banner   the videosabato 23 febbraio 13
and the original video on You Tube                   (original video has an intro that has been                     edited...
Not only videos, but also                                pictures.                        As for videos, views are        ...
These pictures are                        available in several blogs,                            portals and social       ...
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The Pot Calling the Kettle Black

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How newspaper publishers cry about pirates online "stealing" their content but are doing the same thing, making money on it too

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The Pot Calling the Kettle Black

  1. 1. “The Pot Calling the Kettle Black” F#!@g!! Use and “abuse” of web videos by newspapers Release 1.0 - Feb. 25th, 2013sabato 23 febbraio 13
  2. 2. Objective The objective of this document is to show the extensive use of content taken from the web in the online editions of two major Italian Newspapers: Il Corriere della Sera and La Repubblica. The hypothesis is that this material is taken freely from the web and used in a commercial context without any authorization. This while publishers, in Italy as in many other countries, cry for any use or reference to their content by the web. There are differing views on copyright: for some is a sacred cow, for others is something that has lost meaning and needs to be reformed vis a vis new technologies and modes of expression. Whatever your “side”, you should be consistent in your positions and behaviour. In this case, no matter where you stand on religion, you shoud follow the rule: “dont do unto others what you dont want others do unto you”. Major newspapers seems to routinely violate this rule. They complain about “pirates” pillaging their content, with the complicity of “video sharing platforms”, but they seem to do exactly the same.sabato 23 febbraio 13
  3. 3. Introduction The examples proposed have been gathered in about a week of casual monitoring. There are at least two or three videos of this kind online at any time on each of the two websites. More in some periods (e.g. over the summer and during the holidays) when there are fewer hard news and people look for more “entertaining” material. This is not embedding or linking,Videos are uploaded in the publishers’ servers and linked to the adservers. Prerolls are inserted and the video has also companion banner (300X250) and other forms of advertising. When needed videos are resized (to cut logos). Some times a credit is used, referring to the orginal uploaer or generically “From You Tube”. Both la Repubblica and Corriere use content from RAI based on a license deal renewed on a yearly basis. Therefore I am not including examples of the many occurrences of videos taken from TV.sabato 23 febbraio 13
  4. 4. sabato 23 febbraio 13
  5. 5. sabato 23 febbraio 13
  6. 6. Please note this clip from a BBC program uploaded by a fan and used by Repubblica, with ads and prerolls, Observe the covering of the BBC Logo!sabato 23 febbraio 13
  7. 7. sabato 23 febbraio 13
  8. 8. sabato 23 febbraio 13
  9. 9. The meteors in Russia is a typical cases. Everyone, including TVs took videos (several) from the web Corriere della Serasabato 23 febbraio 13
  10. 10. La Repubblicasabato 23 febbraio 13
  11. 11. Se ra de lla rie re C orsabato 23 febbraio 13
  12. 12. Corriere della Sera uses a subsidiary “Redazione Contenuti Digitali” to produce content for the web and for DTT channels. Some videos are actually “produced” (news, events etc.) while others seem to be remixes of content taken from the web, usually inserting a voice over/narration.sabato 23 febbraio 13
  13. 13. For instance this video by them....sabato 23 febbraio 13
  14. 14. ...seems taken from one or compiling excerpts from several web videos ...unless they have acquired the rights on the stok footage market.sabato 23 febbraio 13
  15. 15. Pre roll and companion Banner the videosabato 23 febbraio 13
  16. 16. and the original video on You Tube (original video has an intro that has been edited out in the Repubblica version)sabato 23 febbraio 13
  17. 17. Not only videos, but also pictures. As for videos, views are monetized throu adssabato 23 febbraio 13
  18. 18. These pictures are available in several blogs, portals and social networkssabato 23 febbraio 13

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