Opportunities offered by Growing Brains to Corporations and Agency through cultural marketing

1. Why companies are
spending more to
communicate to kids
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2. Kids are an important Demographic for
Marketers
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3. As a consequence, Industry spending on
advertising to children is increasing
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4. Brand Name Loyalty starts as Kids
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5. “Brand Marketing must begin with children,
James McNeal, The Kids Market, 1999
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6. Due to budget cuts, school boards are
beginning to allow corporations access to
students in exchange for money, computers
and educational material
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7. Examples
• Kraft "healthy eating" kit to teach about America's Food Guide (using Kraft products).
• Supplying schools with technology in exchange for high company visibility
• Contests and incentive programs
• Pizza Hut reading incentives program in which children receive certificates for free
pizza if they achieve a monthly reading goal.
• Campbell's Labels for Education project, in which Campbell provides educational
resources for schools in exchange for soup labels collected by students.
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8. Therefore:
An Opportunity
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9. Mission
Make meaningful learning experiences
universally desirable and accessible
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10. Why?
• Excellence in learning is every day more critical
for social advancement, from early stages to Increased demand for
“Permanent Education” learning/tutoring services
• No excellence can be achieved without true for children, teens, young
passion adults, adults, seniors
• School System no longer equipped to provide
necessary tools for advancement but also Increased interest from
unable to offer afternoon/summer tutoring
corporations for these
• Increased participation, and spending, in services as fringe benefits
Cultural events (tours, festivals, workshops,
and/or brand building
courses, etc.) are becoming an interesting niche
in the “leisure” industry tools
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