Positioning statement

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Positioning statement

  1. 1. Steps To Uniqueness
  2. 2. Steps to Uniqueness
  3. 3. Steps to Uniqueness1. Steps to picking ONE
  4. 4. Steps to Uniqueness1. Steps to picking ONE2. Uniqueness case studies
  5. 5. Steps to Uniqueness1. Steps to picking ONE2. Uniqueness case studies3. Getting the word out
  6. 6. Step 1: Make a List
  7. 7. Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  8. 8. Step 2: Pick One
  9. 9. Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  10. 10. Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  11. 11. Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  12. 12. Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  13. 13. Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  14. 14. Yoga ClassClean Yoga Mats Good Parking Small GroupExpert Teacher No Supermodels Organic Carrot JuiceClean Bathrooms Reasonable Pricing Following Moon PhasesConvenient Location Friendly Teacher Injury-FreeSimple Instruction Simple Instruction Yoga Homework
  15. 15. Choose Three—Then Pick One
  16. 16. Injury Free Yoga
  17. 17. Step 3: Expand That ‘One’
  18. 18. Step 3: Expand That ‘One’
  19. 19. Step 3: Expand That ‘One’1. What is it?
  20. 20. Step 3: Expand That ‘One’1. What is it?2. What does the competition do?
  21. 21. Step 3: Expand That ‘One’1. What is it?2. What does the competition do?3. What do you do differently?
  22. 22. Step 3: Expand That ‘One’
  23. 23. Step 3: Expand That ‘One’ 1. What is Injury-Free yoga?
  24. 24. Step 3: Expand That ‘One’ 1. What is Injury-Free yoga? 2. What does the competition do?
  25. 25. Step 3: Expand That ‘One’ 1. What is Injury-Free yoga? 2. What does the competition do? 3. What do you do differently?
  26. 26. Step 3: Expand That ‘One’
  27. 27. Step 3: Expand That ‘One’“Injury-Free yoga is yoga that minimises strain.
  28. 28. Step 3: Expand That ‘One’“Injury-Free yoga is yoga that minimises strain.Others may make you do strenuous yoga thatdamages the knees and back.
  29. 29. Step 3: Expand That ‘One’“Injury-Free yoga is yoga that minimises strain.Others may make you do strenuous yoga thatdamages the knees and back.We do yoga that focuses on minimal strain on theback and knees, thereby making it injury-free”.
  30. 30. Homeschooling
  31. 31. Homeschooling
  32. 32. Homeschooling1. Make A List
  33. 33. Homeschooling1. Make A List2. Pick One
  34. 34. Homeschooling1. Make A List2. Pick One3. Expand That ‘One’
  35. 35. Homeschooling1. Allowing students to learn in a way thats best for them2. History written in a way that engages and interests both them and their parents3. Compilation of homeschool resources on the web4. Curriculum reviews5. Written with humor on every page6. How to teach without books7. Using games to teach7. Using everyday objects to teach8. User can contribute their own game/resource ideas9. Online teaching games that can be played over the Internet
  36. 36. Homeschooling1. Allowing students to learn in a way thats best for them2. History written in a way that engages and interests both them and their parents3. Compilation of homeschool resources on the web4. Curriculum reviews5. Written with humor on every page6. How to teach without books7. Using games to teach7. Using everyday objects to teach8. User can contribute their own game/resource ideas9. Online teaching games that can be played over the Internet
  37. 37. Homeschooling1. Allowing students to learn in a way thats best for them2. History written in a way that engages and interests both them and their parents3. Compilation of homeschool resources on the web4. Curriculum reviews5. Written with humor on every page6. How to teach without books7. Using games to teach7. Using everyday objects to teach8. User can contribute their own game/resource ideas9. Online teaching games that can be played over the Internet
  38. 38. Homeschooling1. Allowing students to learn in a way thats best for them2. History written in a way that engages and interests both them and their parents3. Compilation of homeschool resources on the web4. Curriculum reviews5. Written with humor on every page6. How to teach without books7. Using games to teach7. Using everyday objects to teach8. User can contribute their own game/resource ideas9. Online teaching games that can be played over the Internet
  39. 39. Homeschooling1. Allowing students to learn in a way thats best for them2. History written in a way that engages and interests both them and their parents3. Compilation of homeschool resources on the web4. Curriculum reviews5. Written with humor on every page6. How to teach without books7. Using games to teach7. Using everyday objects to teach8. User can contribute their own game/resource ideas9. Online teaching games that can be played over the Internet
  40. 40. Homeschooling1. Allowing students to learn in a way thats best for them2. History written in a way that engages and interests both them and their parents3. Compilation of homeschool resources on the web4. Curriculum reviews5. Written with humor on every page6. How to teach without books7. Using games to teach7. Using everyday objects to teach8. User can contribute their own game/resource ideas9. Online teaching games that can be played over the Internet
  41. 41. HomeschoolingUniqueness: Teaching without textbooks“You don’t have to use a textbook to teach your children.  You can teach manylessons in math, language and other subjects through games and everydayactions.  They’ll automatically learn new skills simply by playing games thatengage them and helping with activities that interest them. And because they’llbe interested in what they’re doing, you won’t have to nag them to do theirschoolwork”.   
  42. 42. Using Just 3-5 Lines
  43. 43. Using Just 3-5 Lines“Injury-Free yoga is yoga that minimises strain.Others may make youdo strenuous yoga that damages the knees and back.We do yoga thatfocuses on minimal strain on the back and knees, thereby making itinjury-free”.
  44. 44. Using Just 3-5 Lines“Injury-Free yoga is yoga that minimises strain.Others may make youdo strenuous yoga that damages the knees and back.We do yoga thatfocuses on minimal strain on the back and knees, thereby making itinjury-free”.“You don’t have to use a textbook to teach your children.  You can teach manylessons in math, language and other subjects through games and everydayactions.  They’ll automatically learn new skills simply by playing games thatengage them and helping with activities that interest them. And because they’llbe interested in what they’re doing, you won’t have to nag them to do theirschoolwork”.   
  45. 45. Why 3-5 Lines?
  46. 46. Avoids Dropout
  47. 47. Avoids Dropout
  48. 48. Some More Examples
  49. 49. The Brain Audit
  50. 50. Detailed Checklists
  51. 51. Precise SequenceDetailed Checklists
  52. 52. Butter Chicken Recipe Precise SequenceDetailed Checklists
  53. 53. 800+ Testimonials Butter Chicken Recipe Precise SequenceDetailed Checklists
  54. 54. 800+ Testimonials Butter Chicken Recipe Audit System Precise SequenceDetailed Checklists
  55. 55. 800+ Testimonials Butter Chicken Recipe Audit System Precise SequenceDetailed Checklists
  56. 56. 800+ Testimonials Butter Chicken Recipe Audit System Precise SequenceDetailed Checklists
  57. 57. 800+ Testimonials Butter Chicken Recipe Audit System Precise SequenceDetailed Checklists
  58. 58. 800+ Testimonials Butter Chicken Recipe Audit System Precise SequenceDetailed Checklists
  59. 59. 800+ Testimonials Butter Chicken Recipe Audit System Precise SequenceDetailed Checklists
  60. 60. The Brain AuditUniqueness: 800+ Testimonials“Most books have testimonials. The difference between The Brain Audit andother books is that The Brain Audit has well over 800 testimonials frombusinesses owners in dozens of countries and professions”.   
  61. 61. The Article Writing Course
  62. 62. Three-Months Long
  63. 63. Tiny Group SizeThree-Months Long
  64. 64. Precise Syllabus Tiny Group SizeThree-Months Long
  65. 65. Daily Assignments Precise Syllabus Tiny Group SizeThree-Months Long
  66. 66. Daily Assignments Precise Syllabus Toughest Tiny Group SizeThree-Months Long
  67. 67. Daily Assignments Precise Syllabus Toughest Tiny Group SizeThree-Months Long
  68. 68. Daily Assignments Precise Syllabus Toughest Tiny Group SizeThree-Months Long
  69. 69. Daily Assignments Precise Syllabus Toughest Tiny Group SizeThree-Months Long
  70. 70. Daily Assignments Precise Syllabus Toughest Tiny Group SizeThree-Months Long
  71. 71. Daily Assignments Precise Syllabus Toughest Tiny Group SizeThree-Months Long
  72. 72. The Article Writing CourseUniqueness: Toughest Writing Course in the World“The Article Writing Course is about learning how to write exceedingly well. Mostother courses promise you easy-peasy methods. The Article Writing Course isnot like those other courses. It’s the toughest writing course in the world”.
  73. 73. Getting the Word Out
  74. 74. The Brain Audit Pass or Fail?
  75. 75. Uniqueness Nowhere In Sight
  76. 76. The Article Writing Course Pass or Fail?
  77. 77. Summary
  78. 78. Summary1. Steps to picking ONE
  79. 79. Summary1. Steps to picking ONE2. Uniqueness case studies
  80. 80. Summary1. Steps to picking ONE2. Uniqueness case studies3. Getting the word out
  81. 81. Mistakes We Make
  82. 82. NEXTMistakes We Make
  83. 83. twitter | facebook @seandsouza

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