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Hands-On Social Media Analytics <br />Tony Hirst<br />Dept of Communication and Systems,<br />The Open University<br />Sca...
Jigsaw pieces…<br />…or disconnected threads?<br />
Chris Messina	:<br />Blogging is just email, but with like, you know, a “to everyone” email address<br />Twitter is SMS, t...
Goodhart’s Law<br />	… states that once a social or economic indicator or other surrogate measure is made a target for the...
Campbell’s Law<br />"The more any quantitative social indicator is used for social decision-making, the more subject it wi...
Hidden secrets<br />
Hidden secrets<br />
Scholarly impact is typically based on:f(citations)<br />
Citations<br />g(influence, support)<br />
Influence<br />h(reach, authority)<br />
Impact<br />j(ability to affect<br /> others’ behaviour)<br />
Influencing Forward: Discovery Layers<br />Academic literature/citation graph<br />Media layer – press mentions	<br />Soci...
Social<br />Media<br />*.ac.uk<br />domain<br />Inside vs. Outside Access<br />
Influential friends…<br />
http://www.coursedetective.co.uk/<br />
Inside vs. Outside Access<br />APIs & OAuth<br />
Build Your Own Dashboard<br />…Google Spreadsheets..<br />Offer patronage to @mhawksey and he’ll show you how…;-)<br />
Identifying interest graphecho-chambers<br /><ul><li>hashtag communities:</li></ul>nodes: the set of people who have used ...
External Perceptions:<br />How Does Your Audience Define You?<br />Friends and followers communities…<br />
@briankelly followers<br />
Friend connections amongst @jisccetis friends<br />
@jisccetis list intelligence<br />
@jisccetis list intelligence<br />
How folk on similar Twitter lists to @jisccetis follow each other<br />
http://bit.ly/eBgyPn<br />
@briankelly/ukoln-eim-2011-07<br />
@briankelly/ukoln-eim-2011-07<br />
List Intelligence<br />/briankelly/ukoln-eim-2011-07 Candidate members: 23 Subscribers: 1<br />/helenwhd/e-learning Candid...
blog.ouseful.info@psychemedia<br />
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Social mediaanalytics lite

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Social mediaanalytics lite

  1. 1.
  2. 2. Hands-On Social Media Analytics <br />Tony Hirst<br />Dept of Communication and Systems,<br />The Open University<br />Scattered puzzle pieces next to solved fragment by HoriaVarlan<br />
  3. 3. Jigsaw pieces…<br />…or disconnected threads?<br />
  4. 4. Chris Messina :<br />Blogging is just email, but with like, you know, a “to everyone” email address<br />Twitter is SMS, to everyone<br />Co-opting channels that were private and making them public, that’s all these things are<br />http://www.youtube.com/watch?v=IrTSiO9ejOs<br />
  5. 5. Goodhart’s Law<br /> … states that once a social or economic indicator or other surrogate measure is made a target for the purpose of conducting social or economic policy, then it will lose the information content that would qualify it to play such a role.<br />Ref: Wikipedia<br />
  6. 6. Campbell’s Law<br />"The more any quantitative social indicator is used for social decision-making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor."<br />Ref: Wikipedia<br />
  7. 7. Hidden secrets<br />
  8. 8. Hidden secrets<br />
  9. 9. Scholarly impact is typically based on:f(citations)<br />
  10. 10. Citations<br />g(influence, support)<br />
  11. 11. Influence<br />h(reach, authority)<br />
  12. 12. Impact<br />j(ability to affect<br /> others’ behaviour)<br />
  13. 13. Influencing Forward: Discovery Layers<br />Academic literature/citation graph<br />Media layer – press mentions <br />Social layer –connectivity (blog vs twitter)<br />Search engine layer (page rank, timeliness)<br />Social Media supports a Responsive Layer<br />
  14. 14. Social<br />Media<br />*.ac.uk<br />domain<br />Inside vs. Outside Access<br />
  15. 15.
  16. 16. Influential friends…<br />
  17. 17. http://www.coursedetective.co.uk/<br />
  18. 18. Inside vs. Outside Access<br />APIs & OAuth<br />
  19. 19. Build Your Own Dashboard<br />…Google Spreadsheets..<br />Offer patronage to @mhawksey and he’ll show you how…;-)<br />
  20. 20. Identifying interest graphecho-chambers<br /><ul><li>hashtag communities:</li></ul>nodes: the set of people who have used a hashtag, H(t)<br /> edges: [X, Y] in H(t) and Y in Fr(X)<br />- list community:<br /> nodes: L(l)<br /> edges: [X,Y] in L(l) and Y in Fr(X)<br />URL/link community:<br /> nodes: U(u)<br /> edges: [X, Y] in U(u) and Y in Fr(X)<br />
  21. 21. External Perceptions:<br />How Does Your Audience Define You?<br />Friends and followers communities…<br />
  22. 22. @briankelly followers<br />
  23. 23. Friend connections amongst @jisccetis friends<br />
  24. 24. @jisccetis list intelligence<br />
  25. 25. @jisccetis list intelligence<br />
  26. 26. How folk on similar Twitter lists to @jisccetis follow each other<br />
  27. 27. http://bit.ly/eBgyPn<br />
  28. 28. @briankelly/ukoln-eim-2011-07<br />
  29. 29. @briankelly/ukoln-eim-2011-07<br />
  30. 30. List Intelligence<br />/briankelly/ukoln-eim-2011-07 Candidate members: 23 Subscribers: 1<br />/helenwhd/e-learning Candidate members: 8 Subscribers: 30<br />/mhawksey/open-edge Candidate members: 6 Subscribers: 7<br />/mhawksey/ds106 Candidate members: 6 Subscribers: 18<br />/traceymadden/education Candidate members: 6 Subscribers: 1<br />/mhawksey/lak11 Candidate members: 6 Subscribers: 32<br />/ActualAl/elearning Candidate members: 5 Subscribers: 5<br />
  31. 31. blog.ouseful.info@psychemedia<br />

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