1. The USP Maker for the
hosting industry
Welcome to my presentation
Christian Heutger
WorldHostingDay 22.03.2011
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
2. PSW GROUP GmbH & Co. KG
The USP Maker for the hosting industry
! Germany's leading provider for
internet security
! Over 13.000 customers
! Services:
! Seals of quality
! Encryption
! Authentication
! Certification
! Signature solutions
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
3. Dipl.-Inf. (FH) Christian Heutger
Chief Executive Officer of PSW GROUP
! Eleven years' expertise in SSL
encryption methods
! Academic lecturer at University
of Applied Sciences Fulda
! Activities:
! Product management
! Quality management
! Technical consultancy
! Customer relationship management
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
4. E-Commerce is booming
Take the advantage
Forecast of sales in the Sales by
German e-commerce mail order channels
30 27,2
25,3 Internet 15510
23,3 13380
25
21,2
19,1 11900
20 17,3 Phone or writing 13270
2009
15
E-Mail 1330 2008
10 1460
5 other 360
440
0
2009 2010 2011 2012 2013 2014 0 2000 4000 6000 8000 1000012000140001600018000
Source: Forrester Research, Western European Online Source: Internet World Business, 4/10, sales
Retail Forecast, 2009 – 2014, details in billion, 2010. in million €, 2010.
! Turnover in online ! Purchasing goods via
commerce in 2010: the internet has become
over 19 billion € commonplace
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
5. Security requirements are growing
Provide confidence to your customers
! 70% have aborted because the
shop did not appear secure
Shop without security certificate
Customers
Lost Customers
! 53% would have continued if the
website had displayed a security
certificate or seal of quality
Shop with security certificate
Customers
Lost Customers
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
6. How to gain PROFIT!
Reselling value added services from PSW
! Specialist third-party supplier
! Integration into own
hosting products
! Large profit margin
! No need for investment in
own infrastructure
! Low administration costs –
thanks to API interfaces
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
7. Reseller Products
Get your USP and secure the internet now!
! SSL Certificates / EV Certificates
! Comodo HackerProof
! VeriSign Trust Seal
! HackerGuardian
! VIP Mobile
! DNSSEC
! Secure CDN
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
8. SSL Certificates
Standard safety in online trading
! Up to 256-bit encryption
! Available versions:
1. Domain Validation
2. Identity Validation
3. Extended Validation (EV) −
highest possible standard
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
9. SSL Certificates
Extended Validation (EV) – highest standard
! Strict authentication of
the corporate identity
! Green browser address bar −
immediate customer
confidence
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
10. Comodo HackerProof
Simulated attacks and early warning system
Guarantee and indicate the security
and trustworthiness of a website:
! Simulated attacks and malware
scans in a 24 h cycle Sales with HackerProof Logo
! PCI scanning
! HackerProof seal
! Online-only tool
! Reporting functionalities
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
11. VeriSign Trust Seal
Increase traffic, sales & loyalty
! Authentication
! Daily malware scan
! Trust Seal
! Seal-in-search
! Reporting
! Protection against search
engine blacklisting
! 250 million impressions a day
! Transparency for customers
! Fast and simple integration
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
12. HackerGuardian PCI Scan
Increase traffic, sales & loyalty
! Weak point scanning
! Full payment card industry
(PCI) compliant
! Recommendations how
security gaps can be plugged PCI SSC FOUNDERS
! Credit card trust logo
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
13. VIP Mobile
VeriSign identity protection access for mobile
! Two-factor authentication
! Mobile telephone becomes
a token
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
14. DNSSEC
Effective protection for domain name system
! DNSSEC guarantees DNSSEC
authenticity and DOS Attacks
Signature Falsification of
integrity of the data Zone Data
Master
Server
in DNS Verification
Zone Data
! DNS response + Flow of DNS
Data
digital signature = Incremental
Updates
Client
DNSSEC Server
Compromise
Recursive
Resolvers
Data
Corruption
Slave Server
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
15. Secure CDN
Secure Content Delivery Network
! Delivery from points of
presence (POPs) in
immediate proximity to the
most important Internet nodes
worldwide
! Security functions:
! Using HTTPS
! Token authentication
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
16. PSW GROUP
Your partner for internet security
! Advantages for our customers
! One step ahead
! Instant access to all major PSW products
! Top margins for merchants
! 24 hours / 7 days a week / 365 days
! Support in major languages:
German, English, Spanish and Polish
PSW GROUP is your USP Maker. Be our partner!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait
17. The USP Maker for the
hosting industry
Act now, don’t wait!
Dipl.-Inf. Christian Heutger CEO PSW GROUP – The USP Maker for the hosting industry – Act now, don’t wait