TravelClick<br />Custom Pro<br />
TravelClick provides expert solutions so that hotels can optimize performance, grow revenue, and create a stronger brand. ...
9/14/2011<br />3<br />We serve our clients by living our Values.<br />
9/14/2011<br />4<br />We’ve been a leader for more than 12 years, guiding 30,000+ hotels of all types and sizes.<br />Inde...
9/14/2011<br />5<br />Our team delivers global expertise and local knowledge to grow your revenue.<br />Our dedicated fiel...
9/14/2011<br />6<br />We have five lines of business that work together to improve    your performance. Today we will focu...
PMS Connectivity
ChannelDirect Channel Management
MobiBook
Hotelligence360
MarketVision Demand Position
MarketVision Price Position
MarketVision Destination Insights
SearchVIEW
GDS Media
Display Marketing
Pay-Per-Click Advertising
Custom Websites
Search Engine Optimization
Social Media Optimization </li></li></ul><li>Why is your ecommerce strategy critical to your success?<br />9/14/2011<br />...
The internet is the largest and fastest growing booking channel and property websites drive the majority of bookings. <br ...
Travelers are rapidly embracing new and emerging ecommerce channels and expanding their use of established ones. <br />9/1...
Your property needs a comprehensive                  ecommerce strategy and your website should be at the core of this str...
Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will imp...
Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will imp...
Your website is also the best channel to represent your brand, because it's the only channel you control 100%.<br />9/14/2...
Why should you choose TravelClick for your ecommerce strategy?<br />9/14/2011<br />14<br />
You should choose TravelClick because: <br />9/14/2011<br />15<br />We are the hotel ecommerce experts, dedicated to servi...
We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers.<br />9/14/2011<br />16<br /><ul><li>We li...
We have created more than 1,000 hotel websites so we know what designs work
We have brought CMS-based websites to more countries and more languages than any other provider</li></ul>Business Intellig...
We drive performance and have the results to prove it.<br />9/14/2011<br />17<br />Increase in bookings <br />25%<br />Inc...
And we have the awards to prove it. Since 2007 we have won… <br />9/14/2011<br />18<br /><ul><li>Internet Advertising Comp...
We have developed a highly refined and efficient web design process from experience across hundreds of projects. <br />9/1...
Refined and efficient process
Insight from hundreds of projects managed on a national, international and    local scale, from individual properties to s...
With TravelClick, you are not just buying a website,          you are starting a partnership.<br />9/14/2011<br />21<br />
You will have continuous access to our years of experience in hospitality ecommerce.<br />9/14/2011<br />22<br />You will ...
You will receive a high-performing website with best-in-class functionality developed from our years of ecommerce experien...
You will receive a customized design to reflect your unique property.<br />9/14/2011<br />24<br />
We have created a simple structure to minimize your risk and commitment.<br />9/14/2011<br />25<br />Your Hotel Website<br />
You can easily make changes to your site with our robust content management system (CMS).<br />9/14/2011<br />26<br />
9/14/2011<br />27<br />Or, we can make your site changes for you, at no additional cost. <br />
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TravelClick - eCommerce Solutions for Hotels Worldwide

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In 2009, TRAVELCLICK (www.travelclick.com) celebrated its ten year anniversary. Today we\’re the leading provider of ecommerce solutions for hotels, servicing more than 15,000 hotel customers in 140 countries. Our success is reflected in the ability of our hotels to outperform their markets, no matter the economic conditions. And our financial strength and industry focus enable us to consistently deliver world-class solutions, personalized service and insight to all segments of the hospitality industry.TRAVELCLICK provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TRAVELCLICK offers business intelligence, distribution, and digital agency solutions delivered with personal attention and local market expertise.
With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase hotel revenue.

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TravelClick - eCommerce Solutions for Hotels Worldwide

  1. 1. TravelClick<br />Custom Pro<br />
  2. 2. TravelClick provides expert solutions so that hotels can optimize performance, grow revenue, and create a stronger brand. <br />9/14/2011<br />2<br />
  3. 3. 9/14/2011<br />3<br />We serve our clients by living our Values.<br />
  4. 4. 9/14/2011<br />4<br />We’ve been a leader for more than 12 years, guiding 30,000+ hotels of all types and sizes.<br />Independent<br />Mid-Sized<br />Brands<br />
  5. 5. 9/14/2011<br />5<br />Our team delivers global expertise and local knowledge to grow your revenue.<br />Our dedicated field sales, account management, and service teams have deep knowledge of the communities where your hotels operate, and they draw from proven industry experience. <br />30,000+hotel customers147countries 600+employees<br />Atlanta Barcelona Chicago Dubai Hong Kong Houston London Melbourne <br />New York Orlando Philadelphia Shanghai Singapore Tokyo <br />
  6. 6. 9/14/2011<br />6<br />We have five lines of business that work together to improve your performance. Today we will focus on Web Solutions.<br /><ul><li>iHotelier
  7. 7. PMS Connectivity
  8. 8. ChannelDirect Channel Management
  9. 9. MobiBook
  10. 10. Hotelligence360
  11. 11. MarketVision Demand Position
  12. 12. MarketVision Price Position
  13. 13. MarketVision Destination Insights
  14. 14. SearchVIEW
  15. 15. GDS Media
  16. 16. Display Marketing
  17. 17. Pay-Per-Click Advertising
  18. 18. Custom Websites
  19. 19. Search Engine Optimization
  20. 20. Social Media Optimization </li></li></ul><li>Why is your ecommerce strategy critical to your success?<br />9/14/2011<br />7<br />
  21. 21. The internet is the largest and fastest growing booking channel and property websites drive the majority of bookings. <br />9/14/2011<br />8<br />Internet<br />GDS Travel Agent<br />Voice<br />Reservation Sources<br />Internet Bookings<br />Source: TravelClick eTrak Report, 2010 Global<br />
  22. 22. Travelers are rapidly embracing new and emerging ecommerce channels and expanding their use of established ones. <br />9/14/2011<br />9<br />Social media is a <br />leading driver of traffic <br />for 78% of travel sites.1<br />The term “hotel” is <br />Googled on average <br />338MM times <br />per month.5<br />42% of travelers research or book accommodations on a mobile device.2<br />In addition to the 338MM “hotel” searches, the typical property receives between 2,500-25,000 branded searches per month.3<br />On average, <br />consumers visit more than <br />50 travel-related websites before making a purchase.4<br />1 L2 Digital IQ Index for Travel <br />2 TripAdvisor mobile device travel survey 4 Hotel News Resource <br />3 TravelClick analysis 5 Google AdWords Keyword Tools<br />
  23. 23. Your property needs a comprehensive ecommerce strategy and your website should be at the core of this strategy.<br />9/14/2011<br />10<br />
  24. 24. Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics. <br />9/14/2011<br />11<br />choose slide 11 OR 12<br />Limited Service Property<br />Average Revenue per booking – net revenue to hotel<br />Property websites drive the highest ADR<br />
  25. 25. Because your website generates the highest net revenue of any channel, an investment to maximize website bookings will improve your economics. <br />9/14/2011<br />12<br />choose slide 11 OR 12<br />Full Service Property<br />Average Revenue per booking – net revenue to hotel<br />Property websites drive the highest ADR<br />
  26. 26. Your website is also the best channel to represent your brand, because it's the only channel you control 100%.<br />9/14/2011<br />13<br />Your Website<br />Your Advertising<br />Trip Advisor<br />Your Facebook<br />fan-page<br />OTAs<br />Least Property Control<br />Most Property Control<br />
  27. 27. Why should you choose TravelClick for your ecommerce strategy?<br />9/14/2011<br />14<br />
  28. 28. You should choose TravelClick because: <br />9/14/2011<br />15<br />We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers<br />We drive performance and have the results and the awards to prove it<br />We have developed a highly refined and efficient <br />web design process based on hundreds of projects<br />Our products are built to keep up with changing technology, so you don’t have to<br />
  29. 29. We are the hotel ecommerce experts, dedicated to serving the needs of hoteliers.<br />9/14/2011<br />16<br /><ul><li>We link data from our central reservation system (CRS) to site performance, giving us the best insight into what site designs convert to bookings
  30. 30. We have created more than 1,000 hotel websites so we know what designs work
  31. 31. We have brought CMS-based websites to more countries and more languages than any other provider</li></ul>Business Intelligence<br />Booking Engine<br />Hotel Expertise<br />Ecommerce Expertise<br />Website Expertise<br />Local<br />Agency<br />Other Specialty<br />Agencies<br />
  32. 32. We drive performance and have the results to prove it.<br />9/14/2011<br />17<br />Increase in bookings <br />25%<br />Increase in room nights<br />25%<br />Increase in YOY revenue<br />21%<br />PLEASE USE THIS SLIDE OR A CASE STUDY FROM THE END OF THE DECK<br />New Site<br />
  33. 33. And we have the awards to prove it. Since 2007 we have won… <br />9/14/2011<br />18<br /><ul><li>Internet Advertising Competition Award for </li></ul> Best Social Media Campaign, Hotel and Lodging <br />(Web Marketing Association) <br /><ul><li>Internet Advertising Competition Award for Outstanding Web Interactive Application, Hotel and Lodging, iStay </li></ul>(Web Marketing Association) <br />26<br />57<br />46<br />26<br />HSMAI Adrian Awards for Excellence in Internet Marketing<br />Interactive Media <br />Awards including <br />“Best in Class” <br />for Hotel/Resort Category<br />Web<br />Awardsincluding <br />“Best Hotel and Lodging Website”<br />W3 <br />Awards<br />including gold level wins <br />
  34. 34. We have developed a highly refined and efficient web design process from experience across hundreds of projects. <br />9/14/2011<br />19<br />- - - Our Proven Process - - - <br />Benefits: <br /><ul><li>Dedicated web project manager
  35. 35. Refined and efficient process
  36. 36. Insight from hundreds of projects managed on a national, international and local scale, from individual properties to small groups and large brands</li></li></ul><li>Our products are built to keep up with changing technology, so you don’t have to.<br />9/14/2011<br />20<br />2011+<br />2005<br />2005<br />Major force in hotel bookings<br />2011<br />40MM+ unique monthly visitors<br />2007<br />Apple launches the iPhone<br />2010<br />iPad <br />introduced<br />2010<br />Launches <br />ad options<br />2007<br />Paid advertising<br />launches<br />New technologies, many that heavily impact <br />hotel bookings, are always emerging<br />
  37. 37. With TravelClick, you are not just buying a website, you are starting a partnership.<br />9/14/2011<br />21<br />
  38. 38. You will have continuous access to our years of experience in hospitality ecommerce.<br />9/14/2011<br />22<br />You will receive best-in-class functionality developed from years of experience, and a custom design to fit your unique property<br />We have created a simple structure to minimize your risk and commitment<br />With our robust content management system, you can easily make changes to maximize conversions—at no additional cost<br />Our integrated offering makes it easy to add digital services to maximize direct bookings<br />Finally, you don’t have to worry about your site becoming outdated<br />
  39. 39. You will receive a high-performing website with best-in-class functionality developed from our years of ecommerce experience. <br />9/14/2011<br />23<br />Photo <br />Gallery<br />Event Calendar<br />Special <br />Offers<br />Booking Engine<br />Guest Comments<br />
  40. 40. You will receive a customized design to reflect your unique property.<br />9/14/2011<br />24<br />
  41. 41. We have created a simple structure to minimize your risk and commitment.<br />9/14/2011<br />25<br />Your Hotel Website<br />
  42. 42. You can easily make changes to your site with our robust content management system (CMS).<br />9/14/2011<br />26<br />
  43. 43. 9/14/2011<br />27<br />Or, we can make your site changes for you, at no additional cost. <br />
  44. 44. Our integrated offering makes it easy to add digital services to maximize direct bookings. <br />9/14/2011<br />28<br />Display Marketing<br />PPC<br />Social Presence <br />Mobile Site<br />Your Website<br />SEO<br />
  45. 45. Finally, you don’t have to worry about your site becoming outdated. <br />9/14/2011<br />29<br />Your Site Refresh <br />
  46. 46. 9/14/2011<br />30<br />DOS/DOM/DEC INSERT APPROPREATE ADD ON SERVICES PAGES FROM APPENDIX<br />
  47. 47. Let us submit a proposal with a no commitment evaluation of your web presence. <br />Today<br />Step 1<br />Step 2<br />Review your business objectives<br />Step 3<br />Conduct site evaluation, create customized recommendation <br />Sign<br />agreement<br />Kickoff <br />development <br />9/14/2011<br />31<br />
  48. 48. Appendix<br />9/14/2011<br />32<br />
  49. 49. 9/14/2011<br />33<br />With our hospitality expertise and global presence, we offer the most comprehensive SEO program. <br />
  50. 50. One in seven searches originate from a mobile device: A mobile-friendly website is a requirement for any hotel.<br />9/14/2011<br />34<br />
  51. 51. 9/14/2011<br />35<br />Our social media optimization drives direct bookings, exemplified by our award winning program for Hotel BLOOM!<br />
  52. 52. TravelClick’s proven success in search marketing will boost your revenue. <br />9/14/2011<br />36<br />Royal Plaza’s return on <br />pay-per-click ad spend increased 560%<br />
  53. 53. TravelClick’s proven success in display marketing will boost your revenue. <br />9/14/2011<br />37<br />
  54. 54. Case Studies<br />9/14/2011<br />38<br />
  55. 55. We drive performance and have the results to prove it.<br />9/14/2011<br />39<br />Increase in ADR <br />17%<br />Increase in bookings<br />10%<br />Increase in average booking value<br />22%<br />New Site<br />
  56. 56. 192%<br />33%<br />9/14/2011<br />40<br />We drive performance and have the results to prove it.<br />Increase in revenue<br />ROI on website rebuild, PPC, and SMO<br />New Site<br />
  57. 57. 9:1<br />9/14/2011<br />41<br />We drive performance and have the results to prove it.<br />ROI by the end <br />of the first year<br />New Site<br />
  58. 58. 250%<br />2:1<br />9/14/2011<br />42<br />We drive performance and have the results to prove it.<br />Increase in average monthly revenue<br />ROI of the web design and build within the first year<br />New Site<br />
  59. 59. 24:1<br />9/14/2011<br />43<br />We drive performance and have the results to prove it.<br />ROI of web design and build within the first year<br />New Site<br />

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