Speaker: Pieter S Verasdonck - Digital Marketing Consultant at SalesCycle (http://salescycle.agency/)
Topic: Keyword Research Processes & Strategies in 2015
Location: Online Webinar
Keyword research is still a major part of digital marketing but the research strategies have changed quite drastically over the years.
Initially it was all about the head terms, then long-tail search phrases and finally (LDA) topic related phrases. Now days I like to target search phrases according to the users search intent and mapping them into the buyer persona's conversion funnel.
By adopting this process your marketing efforts are always aligned with business goals while assisting to user search intent.
In this SEMRush Webinar you will learn:
- The keyword research process
- Resources for (seed) keyword ideas
- Keyword selection criteria
- Biggest mistakes to avoid
To view a recording of this webinar: http://t.co/k0yVP4ePUm