Prior to SharePoint 2013 many organizations built a MySite Host but never implemented personal MySite storage. This was a very viable strategy in 2010. But with the introduction of the Social features in SharePoint 2013 things have changed. In this talk we'll review all the new "Social" features in SharePoint 2013 that depend on personal MySites. We'll also look at how to control and manage personal MySites in your organization and discuss how future integration with Yammer may change this requirement.