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Using LinkedIn to Generate Business

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An introductory guide to using LinkedIn to generate business as a long-term strategy.

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Using LinkedIn to Generate Business

  1. 1. Using LinkedIn to Generate Business April 3, 2015 Paul Stonier | www.paulstonier.com | 607-358-5199
  2. 2. Agenda Connections Groups Publishing Company Profiles Advertising
  3. 3. Connections Building a network Connect with Potential Customers & Peers
  4. 4. Why build a network? Get them in your digital rolodex Get yourself in theirs Strategic placement in their search results Expanding your potential connections (friends of friends) Increasing your audience for publishing
  5. 5. Why build a network?
  6. 6. How do you build your network? Existing email connections People You May Know Search by Title, Industry/Company, Location
  7. 7. How do you build your network?
  8. 8. Pointers Completeness of your profile Custom message when connecting Avoid being spammy
  9. 9. Cautions Connecting too many people too quickly Start with your closest personal connections and expand Try to focus on people with a large number of 
 shared connections Be aware of the intentions of people requesting to connect to you
  10. 10. How do you build your network?
  11. 11. How do you build your network?
  12. 12. Groups: Why? Opportunity to demonstrate expertise while bringing value to others Targeted Communications Distribution Channel
  13. 13. Groups: How? Search for groups of interest Elmira Corning Area Marketing Professionals Binghamton & Southern Tier NY Business Community Create a group and build community around a topic Focus on providing value rather than promotion
  14. 14. Publishing Post to the News Feed Post to Pulse
  15. 15. The News Feed
  16. 16. Pulse
  17. 17. Pulse
  18. 18. Company Profiles A home for your business’ contact info & updates Connected back to people’s profiles Advertising happens from the Company Profile
  19. 19. Advertising https://www.linkedin.com/ads/ Extremely targeted 
 (by location, company, job title, industry, etc)
  20. 20. Pulse
  21. 21. Pulse
  22. 22. Pulse
  23. 23. Pulse
  24. 24. Pulse
  25. 25. Questions? Paul Stonier | www.paulstonier.com | 607-358-5199
  26. 26. Thank you Paul Stonier | www.paulstonier.com | 607-358-5199

An introductory guide to using LinkedIn to generate business as a long-term strategy.

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