The bigger the capacity became,
the less emotion was attached to the medium itself, ….… Schallplatte Musik CD iPod Shuffle 1000 min 45 min 74 min Dr. Patrick Stähler | 6
…and the worse did the
record industry perform. Sales record industry worldwide in bn $ (1999-2007) 41 40 40 40 37 34 35 33 32 30 30 20 10 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 Dr. Patrick Stähler | 7
10.000 mio. USD classified market
is evapurated by Craigslist with just sales of 100 Mio. 10.000 Mio. USD 100 Mio. USD decline in classifieds turnover Craigslist 2000-2008 Source: http://mediamemo.allthingsd.com/20090610/another-way-to-describe-the- Dr. Patrick Stähler | 14 newspaper-crisis-the-craigslist-boom/
„ Print is not dead.
Important is the right innovative business model like of The Economist!“ “ Dr. Patrick Stähler | 31
„ Paper is in many
aspects a much better carrier medium than online. Why don‘t we design business models that use these advantages!“ “ Quelle: flickr.com/photos/marcelgermain/2272162061 Dr. Patrick Stähler | 32
What business are we in?
Our business model Value architecture Value Proposition/ customer offer distribution architecture customers What is our offering? How do we reach our Who are our customers? customers? What job do we solve for our customers? value chain What are our value creating steps? value proposition customer activity 1 activity 2 activity 3 activity 4 What is our value activity What value do we chain? create for our customers? core capabilities partner What value do we What are the core Which partners do we create for our capabilities we need? need? partners? Revenue model cost structure sources of revenue Cost structure is defined by With what do we earn the value architecture money? culture/ values leadership style relationship style values What leadership style How do we interact What values do we do we have? with each other and the pursue? customer?