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Pst traffic colison


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Pst traffic colison

  1. 1. Local Traffic Blueprint Online profit Strategies Puget Sound Technologies LLC
  2. 2. 2 content Introduction Traffic basics Facebook Google adwords YouTube Email marketing
  3. 3. 3 and its potential • By 2016, more than half of the dollars spent in US retail will be influenced by the web. • One in every seven minutes spent online is spent on Facebook. • 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads. Internet traffic
  4. 4. 4 About ME Scott mcclure Thank-you for joining me today and for allowing me to show you how I can take your business to the next level, with implementing traffic generation. I truly believe that what I am going to share with you, can and will have a massive impact on your business - If you follow the steps laid out before you.
  5. 5. 5 Puget Sound Technologies llc What we provide We are a marketing company who provide local companies and individuals the most up to date online strategies for traffic generation. We provide a range of services all tailored made towards making your business as successful as possible.
  6. 6. 6 Traffic creates 1. More leads 3. More clients 2. More sales
  7. 7. 7 Traffic basics 1. Not quantity but quality 2. focus on one platform 3.Take action Key points Traffic doesn’t have to be complicated, just understand basic math. Spend $1 and get $2 back, then you are on the right lines!
  8. 8. 8 Traffic sources There are so many different traffic sources its hard to know where to begin! 7 search Advertising Email marketing leadimpact Solo ads Adwords google Banner ads eBooks linkedln sitescout adknowledge Bing ads Facebook ads looksmart Trafficvace adonnetwork blogging giveaways podcasts webinars adswaps clicksor Guest blogging Pof ads yahoo Advertise Directcpv hangouts Pulse 360 youtube
  9. 9. 9 Top 4 traffic sources Google adword • Global reach • Double investment • High CTR • Highly effective Email marketing • Extremely low cost • Global • Simple • Easy to track • Instant results • Laser targeting • Cost effective • Multiple channels Facebook ads YouTube • Rank On Google • Simple • Autopilot • Cost effective
  10. 10. 10 3 simple steps Will your offer convert when they see it? Offer Who is your target audience? Demo- graphic What platform will connect with them? Marketi ng platform
  11. 11. Start by creating a fan-page
  12. 12. 12 Hours spent on desktopThis chart represents the time an average person spends on Facebook compared to other applications. • 58% of people return daily. • 92% trust word of mouth of friends and family. Facebook use 0 1 2 3 4 5 6 7 Hours Spent Per Person Per Month Facebook Google Yahoo Microsoft
  13. 13. 13 1. add killer content 2. competitions / giveaways 3. viral images Make your page red hot
  14. 14. 14 Viral image 1. 8,735 comments 2. 808,973 likes 3. Seen by 12,492,800 Look at the power This image was posted to a Fan-page and within a few days it had gone viral, below is the traffic it generated over that period.
  15. 15. Facebook ads
  16. 16. 16 Facebook stats Why you should be using fb ads • 70% of people had a 3x greater return on ad spend. • 49% had 5x greater return on ad spend. • 61% year over year mobile user growth. • 600M monthly active users on mobile.
  17. 17. 17 Facebook stats Why you should be using fb ads • 1 Billion active users. • 3,200,000,000 Likes and Comments everyday in the world. • 35% lower cost per conversion. • Reach people wherever they are.
  18. 18. 18 Ad strategy 1. influence 3. engage 2. connect
  19. 19. 19 LET ME TELL YOU A STORY One of the best way’s to carry out a Facebook ad campaign - is to tell a story. Use vibrant images with compelling text, make your audience want to learn more. Also introduce the ad slowly to your audience – start with a smaller budget – test the campaign and then when you realize people are enjoying the ad, increase the budget and watch your conversions increase! “ ” Scott mcclure
  20. 20. 20 ad strategies Likes or conversions?When starting your campaign two of the main strategies are: • Increase the likes on your fan page. • Directly promote your product or service Both of these can be done via Facebook ads and both are extremely effective if done correctly.
  21. 21. 21 Your audience demograp hic social personal You can also target a person by what they like or have interests in. Choose the age and gender of the audience you want to target. Another option is to target a person by where they live or their marital status.
  22. 22. 22 Ad essentials CALL TO ACTION image offeraudience
  23. 23. 23 Side ads benefits These are a few of the benefits of using the side ads: • Low cost. • Shown more frequently. • No interaction. • Easy to split test.
  24. 24. 24 News feed ad benefits These are some of the benefits of using the news feed ad: • Larger Image. • More text. • Greater Interaction. • Hard to miss.
  25. 25. 25 Ad performance testing “Split Testing is like sex in college….. everyone say’s they’re doing it, however no one is!” • Leave ad for 24hrs. • Small adjustments. • You have the tools – use them. Remember when implementing any marketing strategy you need to be testing! tools adjust test start
  26. 26. Power editor
  27. 27. 27 Power editor ad display audiences budget duplicate ads Dark posts Bulk editing
  28. 28. 28 HOW TO CONTACT MEDon’t hesitate to contact me. I will be happy to answer your questions. TWITTER: semcclure98 THANK YOU EMAIL: m