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Paris 2.0 : " Alt-Minds avec Orange et Lexis" : Eric Viennot game designer et créateur transmédia

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Alt-Minds coproduit par Orange et Lexis Numérique est une immense enquête interactive et participative qui se joue en temps réel ou en différé pendant 8 semaines. Situé à la convergence du roman, des séries et du jeu, ce nouveau concept rassemble, dans un univers narratif cohérent, Web, smartphone, tablette, réseaux sociaux : http://www.rom-game.fr/Transmedia+avec+Eric+Viennot.html

Campagne présentée lors de l'aprés midi de paris 2.0 du 6 mars animée par Arnaud Hacquin.

PARIS 2.0 : 60 campagnes de branded entertainment http://fr.amiando.com/brandedentertainment.htm. Organisé par jeremy dumont; planneur strategique http://pourquoitucours.fr

Plus d'informations : http://www.psst.fr

Published in: Social Media
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Paris 2.0 : " Alt-Minds avec Orange et Lexis" : Eric Viennot game designer et créateur transmédia

  1. 1. Alt-Minds Fiction jeu transmédia en temps réel Eric VIENNOT // Lexis Numérique
  2. 2. Pionnier du transmedia
  3. 3. 5
  4. 4. UNE ENQUETE EN TEMPS REEL /// 1 SEMAINE GRATUITE /// 7 SEMAINES PAYANTES > POSSIBILITE DE JOUER EN DIRECT OU EN DIFFERE
  5. 5. BILAN //// 200.000 inscrits //// 20.000 joueurs actifs //// 5.000 joueurs ont suivi la totalité du jeu en temps réel
  6. 6. Difficultés //// Chronophage //// Barrière du temps réel //// Dispositif hybride
  7. 7. Points forts //// Contenus personnalisés //// Univers très immersif //// Engagement fort //// Forte dimension communautaire
  8. 8. @ericviennot

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