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Paris 2.0 christian cappe cristal festival

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Paris 2.0 christian cappe cristal festival

  1. 1. PALMARES Brand Entertainment & Content CRISTAL FESTIVAL Christian CAPPE Jeudi 6 Mars Déjà diffuseurs de contenus, les medias et les consommateurs en produisent pour les marques
  2. 2. #cristalfestival
  3. 3. Brand Entertainment & Content Summit #cristalfestival
  4. 4. Brand Entertainment & Content Summit FANTASTIC SPEAKERS ! Ben Silverman, CEO – Electus USA Katie STANTON, VP & Head of Int.Strategy – Twitter USA Howard Owens, CEO – National Geographic Channels USA Erin McPhearson, Chief Content Officer – Maker Studios! USA Doug Scott, CEO – OgilvyEntertainment USA Olivier Gers, CEO – Global President, LiquidThread at SMV Group UK Olivier Robert Murphy, Global Head of New Business – Universal Music UK Chantal Rickards, Head of Programming & Branded Content – MEC EMEA Martin Solveig, International DJ France Thomas Jamet, CEO – Moxie France And more…. ! #cristalfestival
  5. 5. JURY 2013 #cristalfestival
  6. 6. Brand Entertainment & Content Competition ! ! * * * * 15 catégories jugées Un CRISTAL( =gold) par catégorie Eligibilité: du 1er Novembre 2012 au 30 Novembre 2013 Critères de jugement: Stratégie et idée créative // Efficacité et cohérence Media - contenu // Qualité de l’exécution et de la production // Retombées (earned media inclus) ! ! ! ! ! #cristalfestival
  7. 7. PALMARES 2013 / SELECTION #cristalfestival
  8. 8. BRAND OR INTEGRATION OF EXPERIMENTAL EVENT #cristalfestival SMALL WORLD MACHINES
  9. 9. USE OR INTEGRATION OF MUSIC #cristalfestival TWEETPHONY
  10. 10. USE OR INTEGRATION OF DIGITAL MEDIA #cristalfestival FACEBOOK1914
  11. 11. INTEGRATED CONTENT CAMPAIGN #cristalfestival THE HORNBACH HAMMER
  12. 12. BRAND BUILDING #cristalfestival THE ORIGINAL STORY
  13. 13. GRAND CRISTAL #cristalfestival THE SCARECROW
  14. 14. . #cristalfestival
  15. 15. BEST USE OF CREATIVE TECHNOLOGIES #cristalfestival DUREXPERIMENT FUNDAWEAR
  16. 16. GRAND CRISTAL #cristalfestival BLUETOOTH DIAPER ALERT

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