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THE VOICE/
AMOR AMOR
Bertrand Nadeau – Lionel Abbo
06/03/14

Déjà diffuseurs de contenus, les medias et les consommateurs ...
ORCHESTRER L’ENGAGEMENT : PARI RÉUSSI POUR TF1 EN 2013
ANTENNE

MEILLEURE EMPREINTE
NUMÉRIQUE DE PROGRAMME
DE PRIME TIME

...
THE VOICE/AMOR AMOR..un dispositif 360 inédit
Une opération permettant de :

 Capter la communauté THE VOICE au profit d’...
Amor Amor Cacharel
>>> DISPOSITIF DE BRAND CONTENT
1

Boite A Questions
Module de participation multi-screen
pour poser des questions aux tal...
>>> BOITE A QUESTION
Module qui permetait de poser ses questions aux talents,
en s’inscrivant par FaceBook, Twitter ou par...
>>> ITW IN A FLASH

- Le concept: Louise posait des questions
aux talents de THE VOICE dès la fin du prime
- Production de...
LES COULISSES DE THE VOICE AVEC
Donner la parole à la communauté de Cacharel et lui permettre d’interagir
avec les talents...
DE NOUVEAUX ENJEUX AUTOUR DU CONTENU POUR 2014
 Améliorer encore les leviers d’activation Antenne
+ de remontées antenne
...
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Paris 2.0 : The Voice avec Amor Amor de Cacharel : Bertrand Nadeau TF1 & Lionel Abbo, Shine

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Bertrand Nadeau, Directeur Délégué 361 at TF1 & Lionel Abbo, Directeur de la création, et du digital chez Shine «Les coulisses de The Voice avec Amor Amor de Cacharel»

Louise, de la première saison de l'émission, engage la communauté The Voice. Un espace dédié à Amor Amor sur MYTF1.fr est alimenté en contenus exclusifs. Des tags de 5'' diffusés à la fin de la copy classique Amor Amor invitaient les téléspectateurs à se rendre sur MYTF1.fr pour découvrir les coulisses de l'émission http://www.tf1pub.fr/offre/cross-media-361/operations-speciales/

Campagne présentée lors de la matinée de paris 2.0 du 6 mars animée par Jacques Kluger, TelFrance.

PARIS 2.0 : 60 campagnes de branded entertainment http://fr.amiando.com/brandedentertainment.htm. Organisé par jeremy dumont; planneur strategique http://pourquoitucours.fr

Plus d'informations : http://www.psst.fr

Published in: Entertainment & Humor
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Paris 2.0 : The Voice avec Amor Amor de Cacharel : Bertrand Nadeau TF1 & Lionel Abbo, Shine

  1. 1. THE VOICE/ AMOR AMOR Bertrand Nadeau – Lionel Abbo 06/03/14 Déjà diffuseurs de contenus, les medias et les consommateurs en produisent pour les marques
  2. 2. ORCHESTRER L’ENGAGEMENT : PARI RÉUSSI POUR TF1 EN 2013 ANTENNE MEILLEURE EMPREINTE NUMÉRIQUE DE PROGRAMME DE PRIME TIME SOCIAL MEDIA AWARDS 2013 ANIMATEURS EDITEUR / PUBLICITÉ PERSONNALITÉ NUMÉRIQUE DE L'ANNÉE pour la seconde année consécutive PRIX UDECAM DU MEILLEUR DISPOSITIF DE COMMUNICATION NUMÉRIQUE
  3. 3. THE VOICE/AMOR AMOR..un dispositif 360 inédit Une opération permettant de :  Capter la communauté THE VOICE au profit d’AMOR AMOR  Animer la communauté AMOR AMOR avec The VOICE Une création de contenus réalisés avec et pour la communauté Amor Amor ! … GRACE A l’ ENDORSMENT D’UN TALENT EMBLÉMATIQUE DE LA PREMIÈRE SAISON DE L’ÉMISSION LA V REPORTER LOUISE N’ETAIT PLUS SEULEMENT L’AMBASSADRICE DES INTERNAUTES MAIS ELLE DEVENU LA PORTE PAROLE DE LA COMMUNAUTE AMOR AMOR ! Toutes les semaines, pendant la phase live de l’émission, Louise interagissait avec la communauté en répondant aux questions, en postant des photos, et en partageant avec les internautes son quotidien de V-Reporter et d’artiste. Une véritable offre de contenus créés avec et pour la communauté ! * Sous réserve de l’accord de l’antenne, de l’ayant-droit et de Louise
  4. 4. Amor Amor Cacharel
  5. 5. >>> DISPOSITIF DE BRAND CONTENT 1 Boite A Questions Module de participation multi-screen pour poser des questions aux talents 2 Interview in a Flash Production de contenus exclusifs PERFORMANCES VIDEOS : 1 200 000 VUES
  6. 6. >>> BOITE A QUESTION Module qui permetait de poser ses questions aux talents, en s’inscrivant par FaceBook, Twitter ou par mail Présent sur FB AmorAmor et FB The Voice 4 525 Questions posées Dispo sur
  7. 7. >>> ITW IN A FLASH - Le concept: Louise posait des questions aux talents de THE VOICE dès la fin du prime - Production de 6 contenus-vidéos exclusifs : les interviews in a flash diffusés dès le dimanche sur myTF1
  8. 8. LES COULISSES DE THE VOICE AVEC Donner la parole à la communauté de Cacharel et lui permettre d’interagir avec les talents du programme BRAND CONTENT Création de contenus vidéos intégrant l’ADN de la marque ENDORSEMENT SOCIAL TV Louise, une ancienne candidate du Show Animation de la Fan Page et intégration à MYTF1 Connect LICENSING 1 Femme 15-34 ans sur 2 exposée à l’opération sur TF1
  9. 9. DE NOUVEAUX ENJEUX AUTOUR DU CONTENU POUR 2014  Améliorer encore les leviers d’activation Antenne + de remontées antenne + d’enrichissement 2nd ecran  Renforcer les processus d’authentification pour l’accès aux Contenus La Data comme axe de complémentarité pour un brand content plus personnalisé ) ))

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