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September 24, 2009 Laurent Bravetti CRM 2.0 CRM 2.0…
CRM  Philosophy Definition September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
CRM Philosophy supported by CRM 1.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
CRM Philosophy supported by CRM 2.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
CRM Philosophy supported by CRM 2.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?.. Ref : Guido Oswald, Thesis Defens...
CRM Philosophy supported by CRM 2.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
Laurent Bravetti powered by CRM 2.0 <ul><li>[email_address] </li></ul><ul><li>laurentbravetti </li></ul><ul><li>laurent.br...
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Laurent BRAVETTI du Centre de Recherche Public Henri Tudor, CRM 2.0 .... (PARIS 2.0, Sept 2009)

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IDENTITE 2.0
ACTION, TRANSACTIONS ET REPUTATION


Introduction et animation de tables rondes : Luc Lefebvre, Directeur Identité Numérique France de Webescapeagents (Intranet 2.0, positionnement web, identité numérique, e-gouvernement & ville 2.0)


TABLE RONDE DE 11h30 : LE CRM 2.0
NOUVEAUX CANAUX RELATIONELS, NOUVELLES RELATIONS CLIENTS : VERS UN NOUVEAU CRM.

La relation avec les clients est devenue bilatérale et se nourrit au fur et à mesure des échanges. Il s'agit de favoriser les médias qui permettent cette interactivité pour satisfaire ces besoins relationnels nouveaux, sans oublier la remontée d'information.
Ensuite, les clients sont multifacettes et les médias sont multi canal ce qui rend impossible les communications top down, c'est au client de venir vers la marque. Mais encore faut il lui donner les moyens (services) et les outils (objets relationnels) pour le faire. Vive les cartes bancaires reliée a des espaces personnels sur internet !
Enfin, le champ d'action du CRM s'étend à la mise en relation des gens entre eux et des gens avec leurs moyens de réalisation possible à l'intérieur de la gamme de produits de la marque ou pas : le lien vaut plus le bien.

- Christian Mayeur, Directeur Général, Entrepart , France
- Wilfrid Guerit, CRM / BI Practice Leader IBM Global Business Services France
- Laurent Bravetti, CRM Project Leader, Centre de Recherche Public Henri Tudor , Luxembourg
- Didier Robert, Directeur génèral adjoint de GeoConcept , France
- Xavier Trouvé, Business Development director, Scroon , France
- Yves Simon, Social Computing , France
- Damon Crepin-Burr, Associé, Directeur de la création, Groupe Fullsix , International
- Laurent Landowski, General Manager, Virtuoz, France


Pour accéder au site de PARIS 2.0 de septembre 2009 : http://www.amiando.com/strategies20aparis.htm

Published in: Business, Technology
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Laurent BRAVETTI du Centre de Recherche Public Henri Tudor, CRM 2.0 .... (PARIS 2.0, Sept 2009)

  1. 1. September 24, 2009 Laurent Bravetti CRM 2.0 CRM 2.0…
  2. 2. CRM Philosophy Definition September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
  3. 3. CRM Philosophy supported by CRM 1.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
  4. 4. CRM Philosophy supported by CRM 2.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
  5. 5. CRM Philosophy supported by CRM 2.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?.. Ref : Guido Oswald, Thesis Defense, 2008
  6. 6. CRM Philosophy supported by CRM 2.0 September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..
  7. 7. Laurent Bravetti powered by CRM 2.0 <ul><li>[email_address] </li></ul><ul><li>laurentbravetti </li></ul><ul><li>laurent.bravetti </li></ul><ul><li>laurentbravetti </li></ul><ul><li>laurentbravetti </li></ul>September 24, 2009 Laurent Bravetti CRM 2.0 ...?!?..

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