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Fabrice BROVELLI, EVIAN X BETC MUSIC (PARIS 2.0, Sept 2009)

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CREATION 2.0
DES EXPERIENCES DIGITALES ON ET OFF


Introduction de l'après midi et animation des tables rondes par Gaël SOLIGNAC-ERLONG Directeur Général de sixtizen, agence de communication LIVE + DIGITAL, France

TABLE RONDE DE 17h30 : EXEMPLES DE CREATIVITE ON / OFF

LES CAMPAGNES LES PLUS CREATIVES DU MOMENT QUI POUSSENT LES LIMITES CONTENU/CONTENANT, REEL/VIRTUEL,...
" The best job in the world" pour l’office du tourisme du Queensland qui affole les rédactions du monde entier. Le “fake” video du téléphone qui fait griller le maïs et éclater les scores sur YOUTUBE pour la promo de casques Bluetooth. Ou encore le « why so serious » de la Warner pour la promo « virale live+digital» du dernier Batman..les meilleurs campagnes du moment se jouent des supports, créent à grande échelle une rumeur pas forcément directement liée à l’annonceur. Et surtout bouleversent la manière d’appréhender le scope de la création. Rapport support/idée, « storytelling » synchronisé, nouvelles manières de faire émerger les valeurs de la marque dans des campagnes autant attractives que participatives : quels sont les points saillants du nouvel eldorarado créatif offert aux agences ? Nouveaux talents, fin des barrières « métiers », GRP seul dépassé comme marqueur de succès d’une « création »? Plein de questions auxquels tenteront de répondre par l’exemple des experts d’horizons aussi différents que de plus en plus connectés.
- Jess Greenwood, Editrice Contagious Magazine , UK

- Frédéric Winckler, président, JWT , France

- Mathias Ulmann, directeur de création, Sixandco , France

- Laurent Lafon, éditeur de VICE , France

- Samuel Rousselier, Digup.tv - digital design webTV, France

- Stéphane Galienni, Balistik Art , France

- Fabrice Brovelli, Head of TV, BETC EURO-RSCG, France


Pour accéder au site de PARIS 2.0 de septembre 2009 : http://www.amiando.com/strategies20aparis.htm

Published in: Business, Travel
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Fabrice BROVELLI, EVIAN X BETC MUSIC (PARIS 2.0, Sept 2009)

  1. 1. EVIAN X BETC MUSIC
  2. 2. CONCOURS DE REMIX <ul><li>Lancé sur via les réseaux sociaux le 29 Mai 2009 </li></ul><ul><li>Présence sur tous les sites, blogs, forums, etc. </li></ul><ul><li>111 remix reçus </li></ul>
  3. 3. Guetta / Lacoste
  4. 6. CONCOURS DE REMIX <ul><li>Lancé sur Myspace+Facebook </li></ul><ul><li>111 remix reçus </li></ul>
  5. 7. <ul><li>Original Remix </li></ul><ul><li>by DTA </li></ul>
  6. 8. Remix by The Bewitched Hands on the Top of Your Heads
  7. 9. Jap version
  8. 10. 6 FILMS OFFICIELS sortie film 60’’ le 04/07/09 http://www.youtube.com/user/EvianBabies 900 REPONSES http://www.youtube.com/watch?v=nIgksiscSNc
  9. 11. REPRISE TV FOX TV
  10. 12. REPRISE TV TOKUDAN

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