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Alain Roussel Directeur La Chose (PARIS 2.0, Sept 2009)

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Entrecom qui a orchestré la demi-journée sur « les agences 2.0 et le strategic Brand Content » a demandé à Alain Roussel de La Chose, de partager son expérience sur l'évolution des agences 2.0 .

Le débat portait sur la question suivante : "comment le 2.0 fait-il évoluer le paysage des agences de communication et affecte la relation avec l'annonceur".

Synopsis :
Laminée par les achats, snobées par les annonceurs, les agences relèvent là tête grâce au 2.0. Grâce à leur expertise des communautés, elles répondent à nouveau au besoin de leurs clients. Petites astuces pour réenchanter la relation.

Alain Roussel a débattu avec :
- Laurent Colin, Web Strategist @ Nouveau Jour, France

- Michael Bernier, Fondateur de Chainshaw


Pour accéder au site de PARIS 2.0 de septembre 2009 : http://www.amiando.com/strategies20aparis.htm

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Alain Roussel Directeur La Chose (PARIS 2.0, Sept 2009)

  1. 1. le web2.0 crée des espaces et des opportunités que les marques doivent savoir saisir
  2. 2. les 3 niveaux de prises de paroles, de dialogues et d’échanges comme fondement d’une stratégie de communication réussie aujourd’hui

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