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Search Engine Optimization (SEO)
   PSPInternetMarketing.com
    Attachai Sachathamakul
              CEO
Introduction to S earch Eng ine Optimization
          Introduction to S earch Eng ine Optimization

   Your customers see...
Why is S EO important from a marketer’s
        Why is S EO important from a marketer’s point of view
                    ...
S EO – In hous e or Outs ource?


In House

- Small non competitive niche industry

- Very large Company with a team of ex...
S EO G eneral Advice


- How to estimate a baseline SEO budget

- SEO first OR PPC first ?

- How much time it takes to se...
S EO B as ics .


Keyword Research
S EO B as ics . ( C ontd. )


- Competition Analysis : (Page Rank, links, paged indexed)


                      Page Rank...
On Pag e On Pag e S EO )( C ontd. )
                      S EO ( C ontd.


Hx tags

H1 tag
<h1> </h1>




 H2 tag
<h2> </h...
On Pag e S EO ( C ontd. )


    Filenames
Img Alt tags
Pag e S tructure and Layout


    Table Vs CSS (two column / three column layouts)

  menu       Content                  ...
Off pag e Optimization


- Directory submission : A few important paid and free directories




Local Directory submission...
Off pag e Optimization ( C ontd. )

- Link popularity development

One Way Links : A site links to B site but there is no ...
Off pag e Optimization ( C ontd. )


- Article submission

- Links from online Press Releases and Blogs, RSS Feeds
Online Pres s R eleas e s ubmis s ion




• Hot link keywords with your URL if possible
• Include keywords in your Title
•...
S ocial S earch Optimization
                            S ocial S earch Optimization


- Useful Blogs



- Articles and w...
Mos t common S EO mis takes


  - Temporary redirect on home page
Example      : www.remit2india.com.
Redirects to : http:...
Mos t common S EO mis takes ( C ontd. ) ontd. )
                 Mos t common S EO mis takes ( C


                       ...
Ques tions and Ans wers




Questions                 Answers
Thank you.
PSPInternetMarketing.com
 Attachai Sachathamakul
           CEO
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Psp Internet Marketing.Com Services

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SEO Services based in Bangkok, Thailand

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Psp Internet Marketing.Com Services

  1. 1. Search Engine Optimization (SEO) PSPInternetMarketing.com Attachai Sachathamakul CEO
  2. 2. Introduction to S earch Eng ine Optimization Introduction to S earch Eng ine Optimization Your customers see your Advertisement or Listing when they Search - Definition Credit card processing Google technology places your Natural listings ( By SEO Work ) Advertisement (Paid Result)
  3. 3. Why is S EO important from a marketer’s Why is S EO important from a marketer’s point of view point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.
  4. 4. S EO – In hous e or Outs ource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.
  5. 5. S EO G eneral Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?
  6. 6. S EO B as ics . Keyword Research
  7. 7. S EO B as ics . ( C ontd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links
  8. 8. On Pag e On Pag e S EO )( C ontd. ) S EO ( C ontd. Hx tags H1 tag <h1> </h1> H2 tag <h2> </h2> Good content with correct keyword density
  9. 9. On Pag e S EO ( C ontd. ) Filenames Img Alt tags
  10. 10. Pag e S tructure and Layout Table Vs CSS (two column / three column layouts) menu Content Empty Content Cell Coding for Table Trick menu <table> <tr> <td><!-- an empty table cell --> </td> Layout without table trick <td rowspan=quot;2quot;> Layout with table trick The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Instead of this You would get this
  11. 11. Off pag e Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission
  12. 12. Off pag e Optimization ( C ontd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A A B Website Website Two Way Links : A site links to B site and B site links back to A site A B Website Website Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A B C Website Website Main Website
  13. 13. Off pag e Optimization ( C ontd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds
  14. 14. Online Pres s R eleas e s ubmis s ion • Hot link keywords with your URL if possible • Include keywords in your Title • Include link to Press Kit on your website
  15. 15. S ocial S earch Optimization S ocial S earch Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools
  16. 16. Mos t common S EO mis takes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.
  17. 17. Mos t common S EO mis takes ( C ontd. ) ontd. ) Mos t common S EO mis takes ( C .ift - Flash only website - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageAction- VIEWPROD_ProdID-20785_HS-1
  18. 18. Ques tions and Ans wers Questions Answers
  19. 19. Thank you. PSPInternetMarketing.com Attachai Sachathamakul CEO

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