1. Visualisation, Mobility &
Self-Service Reporting
SAS A/NZ BI Trends
Patrick Spedding
Strategic Advisor, Business Intelligence & Analytics
patrick@see-change.com.au
au.linkedin.com/in/spedding @spedding
Copyright @ 2012 See-Change Solutions http://www. see-change.com.au

2. Agenda
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• The Evolution of BI (“Taming the Spreadsheet
Mess”)
• Technology Directions:
– Visualisation
– Mobility
– Self-service/Operational Reporting
• Example: Social Media/Sentiment Analysis

3. Agenda
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• The Evolution of BI (“Taming the Spreadsheet
Mess”)
• Technology Directions:
– Visualisation
– Mobility
– Self-service/Operational Reporting
• Example: Social Media/Sentiment Analysis

4. The Evolution of Business Intelligence
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*Sample size = 96

5. We have lots of data… but are we making
better decisions??
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Data Sources
ERP
SCM
CRM
Data
Warehouse
GL
GL
GL
Reporting And is this the result?
Disparate data silos?
Poor data integrity?
No audit trail?
Valuable business knowledge
buried in complex workbooks?
Long planning cycles with many
“no-value-add” steps?
Inflexible output and reporting?

6. Challenges facing organizations
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6
Spreadsheets are extremely useful for one-off analyses and personal use. However, people have
pushed their use well beyond their original design. Organizations ought to replace spreadsheets in
every task where more than 6 people share a spreadsheet more than 6 times.
(Ventana Research: “Taming the Spreadsheet Mess”, May 2009)

7. Traditional Enterprise Analytic
Architecture
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7
Analytical Structures
Modeling Base Tables
Scoring Base Tables
Analytical Mart
Warehouse
Exploitation layer
Data Integration
Transformations
Appliances
Structured
SAP
Mainframe
PSoft
Windows
Semi-
Structured
Other
Sources
Un-
Structured
Real
Time
High
Volume
Batch
Web
Services
Message
Queues
Data Management Layer
Data Preparation Layer
OLAP
BI
Analytics

8. What are the Outcomes of this? – A
‘Hoarding’ Culture
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8
Analytical Structures
Modeling Base Tables
Scoring Base Tables
Analytical Mart
Warehouse
Exploitation layer
Data Integration
Transformations
Appliances
Structured
SAP
Mainframe
PSoft
Windows
Semi-
Structured
Other
Sources
Un-
Structured
Real
Time
High
Volume
Batch
Web
Services
Message
Queues
Data Management Layer
Data Preparation Layer
OLAP
BI
Analytics
Flex

9. Organisations Can Be Silos of Information
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IT
SUPPLY CHAIN
DEFENCE
SERVICES
HR OPERATIONS
PROGRAMS
FINANCE
42% of managers
use wrong
information
at least once a week
59% of managers
miss
information
they should have used
47% of users
don’t have
confidence
in their information

10. Agenda
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• The Evolution of BI (“Taming the Spreadsheet
Mess”)
• Technology Directions:
– Visualisation
– Mobility
– Self-service/Operational Reporting
• Example: Social Media/Sentiment Analysis

11. A/NZ IDC Predictions 2012
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12. A/NZ BI Survey - Results
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CIO Viewpoint 2011 Survey

13. BI Market Changes
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“Consumer Oriented BI”
• Visualization
• Self-service BI vs. IT Managed BI
• Quick Time to Value Expected
• Rise of Mobile Devices
• Collaborative Decision Making
With "ease of use" now surpassing "functionality" for the first time as the dominant
BI platform buying criterion….. business users are increasingly driving BI purchasing
decisions”
Gartner Magic Quadrant for Business Intelligence Platforms, 2011

14. Emerging Trends
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Geo-spatial:
"...the next set of trends I see becoming important is geo-spatial."
Deepak Advani,
Vice President of Predictive Analysis, IBM
Source:
http://www.cio.com.au/article/401123/q_ibm_vp_predictive_analytics_talks_social_me
dia_bi/?fp=16&fpid=1#closeme
Location Intelligence is "the missing analytic”
Industry Analyst Wayne Eckerson
Source:
http://www.b-eye-network.com/blogs/eckerson/archives/2011/09/the_missing_ana.php

15. Agenda
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• The Evolution of BI (“Taming the Spreadsheet
Mess”)
• Technology Directions:
– Visualisation
– Mobility
– Self-service/Operational Reporting
• Example: Social Media/Sentiment Analysis

16. Business Visualization – What is it?
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• Explore
• Discover & Learn
• Share
• Collaborate
• Publish
• Explore
• Discover
• Share
• Collaborate

17. Business Visualisation
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Recommended Reading:
• Information Dashboard Design by Stephen Few
• Now You See It : simple visualization techniques for quantitative analysis by Stephen Few
• The Visual Display of Quantitative Information by Edward Tufte
• Interactive Graphics for Data Analysis: principles and examples by Martin Theus, Simon Urbanek
• Visualize This by Nathan Yau
• The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data,
Facts, and Figures Dona M. Wong
• Hans Rosling: TED talks
“What is sought in designs is the clear
portrayal of complexity…”
“…not the complication of the simple”
Edward R. Tufte, The Visual Display of Quantitative Information

18. Example: Hans Rosling
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http://www.gapminder.org/videos/200-years-that-changed-the-world-bbc/

19. Agenda
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• The Evolution of BI (“Taming the Spreadsheet
Mess”)
• Technology Directions:
– Visualisation
– Mobility
– Self-service/Operational Reporting
• Example: Social Media/Sentiment Analysis

20. Smartphone and tablet device proliferation
in the workplace is exploding!
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21. Why has mobile suddenly emerged?
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Lots of perceived obstacles ….

22. Why has mobile suddenly emerged?
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… until recently!!

23. Top 10 commercial business application
categories for tablet devices
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According to Gartner, the top 10 commercial business application categories for tablet devices
are:
1. Sales automation systems for customer collateral, sales presentations, and ordering
systems
2. Business intelligence: analytical and performance applications with management
dashboards
3. Containerised email to separate corporate messaging environments from personal email
4. Collaboration applications for meetings
5. File utilities for sharing and document distribution
6. General corporate/government enterprise applications for CRM, ERP, SCM and messaging
7. Medical support systems for doctors, nurses, and physical therapists
8. Hosted virtual desktop agents to provide secure remote operations of traditional desktop
applications and environments
9. Social networking applications with intelligent business insight
10. Board books for secure document and report distribution
Gartner Identifies Top 10 Commercial Business Applications for Tablet Devices, 17 November 2011

24. Analysts Agree
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“Forrester predicts that this future generation of mobile
devices will eclipse the use of traditional laptops for mobile BI
applications within three to five years”
Boris Evelson - A Practical How-To Approach To Mobile BI, March 2011
“By 2013, 33% of business intelligence functionality will be
consumed on mobile devices.”
Source: Gartner

25. Example: Typical BI Report….
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26. … optimized for a Mobile Device
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27. What about Security?
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Inherited Security
User/Group
Management
Single Sign On
Object Level Security
Row Level Security
File Management
App Security
Device Lockout
App Level Remote Wipe
App Passcode Lock
Roambi Recall
Device Security
iOS 4 Data Protection
Hardware Encryption
Device Provisioning
VPN
Device Level Remote Wipe

28. Agenda
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• The Evolution of BI (“Taming the Spreadsheet
Mess”)
• Technology Directions:
– Visualisation
– Mobility
– Self-service/Operational Reporting
• Example: Social Media/Sentiment Analysis

29. Capabilities for specific users (and needs)
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30. Typical Breadth of Reporting coverage
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One to many reporting
Flexible prompting and bursting
Scheduled
Use case: provide a point In time
picture of performance to budget,
a KPI, or, to monitor indicators
Transactional & Operational Reports
High level information with the
capability to drill-down to understand
details
Leverages a number of different
data sources across the organization
Managed Reports
Analytical Reports
Large volume
Presentation quality formatting
Output to a number of different
file types
 Interactivity and flexibility
 Self service
 Financial information
Ad-Hoc Reports
Production Reports
 Critical first alert call-to-action for performance
results
 High resolution and high impact visualization of
KPI(s) and Forecasts
 “One stop shop”
Dashboards

31. The importance of Social Networking
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“research conducted last
year found that almost
one in four Australians
would boycott a service
if they read negative
comments about it on a
social network.”

32. THANK YOU.
See-Change Solutions
patrick@see-change.com.au
www.see-change.com.au
Copyright @ 2012 See-Change Solutions
au.linkedin.com/in/spedding
@spedding