Philip McGuin

Leeds, United Kingdom United Kingdom

Director of Consultancy at Stickyeyes

Advertising / Marketing / PR

Commercially driven professional with experience in both B2B and B2C marketing. Experienced in both planning and deploying offline and online marketing solutions including Brand Management, Telemarketing, Advertising, Direct Mail, PR, Event Management, Search Marketing and Partner Marketing. Core strengths: 1. Digital Planning & Strategy 2. Data Mining & Modelling 3. Portfolio Score Carding 4. Attribution Analysis 5. Predictive Modelling 6. Web Analytics 7. Advanced Excel 8. Quantitative & Qualitative Research Core specialities: 1. Affiliate Marketing 2. Electronic Direct Mail 3. Paid Per Click 4. Search Engine Optimization 5. Social Media 6. Conversion Optimisation & Usability 7....