Malaysia vs india tourism

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Comparative study of Malaysia & India Tourism

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Malaysia vs india tourism

  1. 1. About India Tourism • GDP 6.23% • 5 million foreign tourist arrivals and 562 million domestic tourism visits • Generated about US$100 billion in 2008 • India 6th in terms of price competitiveness • 39th in terms of safety and security • The growth rate in earnings in 2009 vis-a-vis 2008 was 8.3 per cent.
  2. 2. Malaysia Tourism • 2009, ranks 9th among the top most visited countries in the world, after Germany. • Malaysia recorded 22,052,488 arrivals in 2008 • Successful campaign’s • RM49, 561.2 million in 2008, an increase of 7.6% from the previous year. • Safety • Cultural diversity and multi-culturalism
  3. 3. Different types of Tourism in India • Heritage Tourism • Ecotourism • Adventure Tourism • Wildlife Tourism • Pilgrimage Tourism • Medical Tourism • MICE Tourism
  4. 4. Tourism in Malaysia • Cultural Tourism • Adventure Tourism • Medical Tourism • Beach Tourism • Agricultural Tourism
  5. 5. Facts & Figure (Tourist’s) India • Foreign Tst Arrivals – 5.11 m • Domestic Tourism – 650 m • FEE – 54,960 crore Malaysia • Foreign Tst Arrivals – 23.6 m • FEE – 49, 561.2 million
  6. 6. Tourist Arrival of India & Malaysia
  7. 7. Terrorism in Country
  8. 8. Marketing (India Tourism) • International Campaigns – Incredible India ! • Domestic Campaigns • Other Promotions • Online Initiatives
  9. 9. Marketing (Malaysia Tourism) • International Promotion – Malaysia Truly Asia ! • Domestic Promotions – Zoom! Malaysia – Xcape Holiday Packages – Tourism Information Centres (TIC) – Students’ Tourism Programme (3P) – MICE advertising campaign – Advertising, Brochures, etc
  10. 10. SWOT Analysis (Ind Tsm) STRENGTH • Natural and cultural diversity • Demand-supply gap • Government support • Increase in the market share WEAKNESS • Poor support infrastructure • Slow implementation • Susceptible to political events OPPORTUNITIES • Rising income • Open sky benefits THREATS • Fluctuations in international tourist arrivals • Increasing competition
  11. 11. SWOT Analysis (Mal Tsm) STRENGTHS • Outstanding nature • Cultural diversity • Good accessibility • Good tourism facilities • Safety • English widely spoken WEAKNESSES • Service quality • Low profit margin • Environmental degradation OPPORTUNUTIES • Close proximity to Asian neighbours • Better access through budget carriers • World Heritage Site branding • Youth travel THREATS • Regional safety • Ignorance and prejudices • Environmental degradation
  12. 12. Conclusion

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